Unit 1 Case Analysis: Apple Inc.
GB520 Strategic Human Resource Management
Oct 30, 2012
For the past 30 years, Apple Inc. has been successful with their products. In 2007, Apple sales were $24 Billion range and had a 24 percent increase from the 2006 sales.
Steve Jobs and Steve Wozniak started Apple Computer in a car garage in Los Altos, California on April 1, 1976. They sold 200 computers in a short period of time and decided to take on a third member in order to take the Apple to the next level. A.C Markkula Jr. a retired millionaire from Intel joined Steve Jobs and Steve Wozniak and launched a product, a simple computer that can be used straight of the box and called it Apple II.
They sold more than 100,000 and increased they annual sales to ...view middle of the document...
In 1993 Sculley left, Apple went through a high turn over rate in the Advisor department. Apple hired Micheal Spindler who wanted to rebuilding Apple and lost up to $ 69 million in market shares and was replaced by Gilbert Amelio. Gilbert Amelio decided to bring Steve Jobs back as a part-time advisor, but due to a loss of 1.6 billion Amelio was forced out and Steve Jobs became the company’s interim CEO.
Apple’s revenue began to rise and regain their image. The organization put their stamp on high quality machines that offered that was innovative. This caused Apple’s product became more competitive with the competition and eventually launched more software applications and technologies.
Implementation of Strategy Management
Strategy management is when the company understands their company mission and knows how to achieve their mission. Steve Jobs and Steve Wozniak utilized strategy management when they launched the first Apple computer plus the determination to become a successful organization by providing their customers a product that would be better than their competitors.
Since the creation of Apple, they always have to deal with competitors, even with being one of the biggest selling companies in the PC industry. Apple stayed on top of their competitors by launching a better products every time their competitors comes out with a product and made their product more affordable.
Exploring and staying abreast with modern technology, updating their product by adding more capabilities to their products in order to attract more customers is the best way Apple can stay on top of the PC industry
Yoffie, D. & Slind, M. (2008). Apple Inc., 2008. Harvard Business Review.