Advertising and Public Relations
March 15, 2015
In developing a research program for a new book store for Herzing University, I would first start6 with a research plan. This would prompt me to use a marketing research plan, consumer research, advertising research and strategic research.
“Market research complies information about a product.” (Hall, Prentice 2009) Consumer research is used to see what consumers are in the market for. ...view middle of the document...
I would use the census bureau, newspaper, and magazines to collect whether there is a need for a bookstore and what sort of books people would want to read.
I would then decide if I need Qualitative or Quantitative research. Quantitative research will give numerical data. Qualitative Research gives a more details, such as consumer behavior. It observes what consumers are interested in and explores the nature of the consumer’s insight on a product. I would choose Qualitative research because it would give me more of an overview on what consumers are interested in.
In conclusion, I would try to collect as much data as I could from market, consumer, advertising, and strategic research that I would to provide my consumers what they are looking for in books. I would also take in consideration that in today’s society EBooks are becoming more popular.
Advertising Principles and Practice Hall, Prentice (2009) Retrieved from: ckanalysis.org/j81/Instructors-Manual-for-Advertising-Principles...
Types of Exploratory Research Retrieved from: http://universalteacher.com/1/types-of-exploratory-research/