Understanding Business Research Terms and Concepts: Part 1
To understand business research terms and concepts there needs to be a descriptive idea of how to differentiate between qualitative and quantitative methods of research. To differentiate; qualitative methods provide the context against which to more plenary understand those results.Business researchers utilize numerous approaches to obtain information and decipher data. Two popular approaches used in business research are the qualitative research approach and the quantitative research approach. Both of these approaches to business research can be beneficial or ...view middle of the document...
Most popular form of quantitative research is the use of a survey (Cooper, 2014). This form of research is typically cheaper or less costly (Cooper, 2014). The quantitative approach has a lack of contact between the participants and the researcher; this allows less biased results (Cooper, 2014). A downside to the quantitative approach is the large sample size (Cooper, 2014). The large sample size lengthens the time of data collection (Cooper, 2014).
The study, Analog to digital workflow improvement: A quantitative study by Catherine Wideman and Jacqueline Gallet shows the utilization of the quantitative approach to measure the productivity of two different radiology machines (Catherine, 2006). The study used the quantitative research approach to produce statistical results of the workflow and productivity of the machines (Catherine, 2006). The study revealed which machine produces the best results least amount of time (Catherine, 2006).
The quantitative and qualitative research approaches can be beneficial or disadvantageous to a...