Report Ford

3109 words - 13 pages

"Built for the road ahead."

Company’s background
Ford Motor Company was founded in 1903 by Henry Ford in Detroit, USA with 12 investors owning a total of 1000 shares. Henry Ford was 40 years old when he founded the Ford Motor Company, which would go on to become one of the largest and most profitable companies in the world, as well as being one of the few to survive the Great Depression. The first retail Ford dealership was opened in St. Cloud, Michigan by Stephen Tenvoorde in 1903. The world headquarters of the Ford Motor Company are located in Detroit, Michigan, which is also commonly known as the automobile capital of the world.
Not only did Ford revolutionize the development of the ...view middle of the document...

1984 Ford Malaysia changed its name to AMIM Holdings Sdn Bhd (AMIM).

Vission
“To become the world's leading consumer company for automotive products and services.”

Mission
We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. We anticipate consumer need and deliver outstanding products and services that improve people's lives.
“One mission, One team, One plan, One Goal”
ONE FORD MISSION: 

ONE TEAM 

People working together as a lean, global enterprise for automotive leadership, as measured by:
* Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction

ONE PLAN

* Aggressively restructure to operate profitably at the current demand and changing model mix
* Accelerate development of new products our customers want and value
* Finance our plan and improve our balance sheet
* Work together effectively as one team

ONE GOAL 

An exciting viable Ford delivering profitable growth for all. 

Evaluation of Misision Statement

Item | Criteria Stated | Criteria Not Stated |
Customers | / | |
Products/Services | / | |
Market | / | |
Technology | / | |
Concern for survival growth and profitability | / | |
Philosophy | / | |
Self Concept | | / |
Concern for public image | | / |
Concern for employees | / | |

Strategy-Formulation Analytical Framework
Strategy-formulation analytical framework is a framework that is use by strategists to help them to identify, evaluate and select strategies. In this framework, strategists are required to quantify subjectivity at early stages in the strategy formulation process. It will provide basic input information for the matching & decision stage matrices.Techniques of strategy formulation can be integrated into a decision making framework. Strategies can be identified, evaluated and selected by this framework that includes three stages:
1. input stage
2. matching stage
3. decision stage
In these 3 stages, each stage contains matrices that can be chosen to be use by strategists.
STAGE 1
* External Factor Evaluation (EFE) Matrix
* Internal factor Evaluation (IFE) Matrix
* Competitive Profile Matrix

STAGE 2
* Strengths-Weakness-Opportunities-Threats (SWOT) Matrix
* Strategic Position and Action Evaluation (SPACE) Matrix
* Boston Consulting Group (BCG) Matrix
* Internal-External (IE) Matrix
* Grand Strategy Matrix

STAGE 3
* Quantitative Strategic Planning Matrix (QSPM)

The matrices presented in this framework are applicable to all sizes and types of organizations and can help strategists identify, evaluate, and select strategies. In the context of Ford’s case study, we have used the IE Matrix in Stage 2 while in Stage 1 & 3 we use all matrices.

STAGE 1
Stage 1 summarises basic input information needed to formulate strategies that includes External Factor Evaluation...

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