Relaksasi Spa Essay

1315 words - 6 pages

Relaksasi Spa
( JePun Pali Spa )

A Case Study Presented to
The Faculty of Arts and Sciences
San Beda College
Mendiola, Manila

In Partial Fulfilment
Of the requirements in the subject
Principles of Marketing (MKC1)

Submitted to:
Dr. Jenny Ramos
Marketing Professor

Submitted by:
Conopio, Kevin John B.
Erestain, Harris Nicko P.
Ordinanza, John Paulo P.
Sy, Ma. Frances Katerine G.
2AMC
Company History:

Relaksasi is the only spa in the country that has an Indonesian spa concept. It brings a unique kind of pampering to spa lovers using a combination of ancient and modern method of treatment that has redefined the current trend in the spalon industry in the ...view middle of the document...

Relaksasi opened its first branch at SM North Edsa in September 2006, which received an overwhelming response among spa lovers. This paved the way for more branches which are all strategically located in malls around the Metro. Relaksasi also brought its unique concept to spa lovers living in the condo life by opening a branch located in one of Metro Manila’s classiest addresses.
This year, Relaksasi has once again set trend in the spa business by opening its latest branch, JePun Pali by Relaksasi. JePun Pali, named after kalachuchi, which is Indonesia’s national flower, brings its distinct theme to the country’s biggest mall, the SM Mall of Asia, promising a spa experience like no other side of the Metro.
Relaksasi currently has eight branches all over the Metro. It has branches in SM North Edsa, SM Southmall, Robinsons Metro East, Park Square 1, Robinsons Place Manila, SM City Sta. Mesa, Tower 2 of the Columns in Ayala Avenue, and at the SM Mall of Asia.

Situation of the company:
The Relaksasi Spa still exists since September 8, 2006 and they have 8 branches around Metro Manila. Just like any other spa in the Philippines, the said spa also experienced net loss due to the world wide economic slowdown. At first, when the crisis is still happening in the US, Asian countries were not that affected, they do not experience loss in terms of profit, but still they cannot escape the reality of what this crisis can do that might affect the situation, credibility and progressiveness of any business. Although, our government try to keep our country away from recession through investing and lending money so that this important ingredient that fuels the economy will continue circulating.
Furthermore, price is the major problem in the company/business since it offers high price that affects the consumer’s choice. However, after thorough examination and studies they found out that price is suitable enough for the service.

Problems
Major Problem:
1. Which among the marketing mix will help the business strengthen and fortify its brand image over spa competition?
Minor Problem:
1. Is the price attainable by those people who have fixed income?
2. Is the promotional strategy good enough to promote their business?
3. Is the place of the business accessible for customers?

Objectives:
Long-term Objectives:
To know the effects of setting price; choosing place or location; doing effective promotions; making products marketable; and attracting customers in business.

Time Duration:
1 to 5 years is needed to achieve the long –term objectives because it’s not easy for them to have a fast recovery from the economic slowdown. They need further studies and analysis about their market as well as in pricing and consumer behaviour. And as a researcher, it is also not easy for us to gather information about the situation maybe it can be after the recovery.

Short-term Objectives:
To know the advantage...

Other assignments on Relaksasi Spa

Course Syllabus Essay

2610 words - 11 pages [pic] COURSE SYLLABUS Semester: Fall, Year: 2012  College Mission Statement Richard J. Daley College provides high-quality education which leads to academic success, career development, and personal enrichment that fulfill diverse community needs. Mathematics Department Mission Statement Our mission is to deliver excellent service and to provide learning opportunities by offering a wide range of mathematics courses, which will help our

Management Essay

1477 words - 6 pages Boeing Management Planning Heather Oetzel MGT 330 October 22, 2012 Joe Cheng Abstract Boeing is known as “the world’s leading aerospace company and the largest manufacturer of commercial jetliner and military aircraft combined ("The Boeing Company: About Us", 2012). Every company uses different types of management techniques including how the planning function of management is used. Planning allows organizations to develop how the

Assisted Suicide

1015 words - 5 pages Should physician-assisted suicide be legal? While I believe if one chooses to end his or own life through physician assistance for reasons that they chose, the choice should be up to the individual. Physician-assisted suicide should be at one's discretion. “Assisted Suicide, also called Voluntary Euthanasia, is currently a contentious issue in many countries. Because Euthanasia is legal in a few modern democracies: the Netherlands, Belgium

Tanglewood Case 1

797 words - 4 pages Tanglewood’s staffing strategy requires the organization to make key decisions about the acquisition, deployment, and retention of the organization’s workforce. In order to accomplish this, Tanglewood’s must make thirteen decisions regarding its staffing levels and its staffing quality. One of the first decisions that Tanglewood needs to choose is to acquire or develop talent. Tanglewood should try to develop their current talent because one

Nnnnn

1391 words - 6 pages Есе по въпроса: Кои от всички „действащи” лица могат да се разглеждат като морално отговорни и в какво именно? по казуса Форд „Пинто” Корпоративните злодеяния са нанесли повече вреди на обществото от всички улични престъпления взети заедно. Според данни на ФБР сумата от уличните престъпления възлиза на $3.8 млрд. годишно, а загубите от корпоративните измами между $100 млрд. и $400 млрд. годишно

The Penis

1052 words - 5 pages The short story ”The Penis” is written by Hanif Kureishi. The short story is about a penis, which has been separated from its owner Doug, who we hear from later on. At first though we hear about a guy called Alfie who was “a cutter – a hairdresser – and had to get to work”. He is having breakfast with his wife, when she asks him what he did last night, and if he had a good time last night? Alfie can not remember what he did last night, he then

Managed Care Paper

543 words - 3 pages Managed Care and Case Management Care Marvin Lloyd BSHS/402-Case Management 27 August 2012 Virgil Miller Managed Care are techniques employed to help reduce the cost for providing health benefits and a system for improving organizations quality of care

Media

439 words - 2 pages The life expectancy is lower; so people are not kept alive with drugs for decades in a virtual sleep state. There is less state education; so kids don't have it drilled into them that their only goal in life is to make money, at the cost of 'everything' else. The health care is less; so diseases, usually brought by Westerners, kill many more than they do in countries where drug companies can make a fortune from selling medicines that aren't

Chapter 6 International Business

7113 words - 29 pages CGGGG The Political Economy of International Trade Chapter Outline OPENING CASE: Why Are Global Food Prices Soaring? INTRODUCTION INSTRUMENTS OF TRADE POLICY Tariffs Subsides Country Focus: Subsidized Wheat Production in Japan Import Quotas and Voluntary Export Restraints Local Content Requirements Administrative Polices Antidumping Policies Management Focus: U.S. Magnesium

Scope And Goals

279 words - 2 pages Introduction: Kudler Fine Foods is a specialty food store based in San Diego, California with its three locations in La Jolla, Del Mar, and Encinitas. Kudler Fine food prides itself on offering fresh and organic products that are carefully selected from local farmers and around the world. The organization has recently taken the initiative to start a Frequent Shopper Program to market and increase sales. This program will offer the customers a

Meerkat

251 words - 2 pages Meerkat The meerkat or suricate, Suricata suricatta, is a small mammal belonging to the mongoose family. Meerkats live in all parts of theKalahari Desert in Botswana, in much of the Namib Desert in Namibia and southwestern Angola, and in South Africa. A group of meerkats is called a "mob", "gang" or "clan". A meerkat clan often contains about 20 meerkats, but some super-families have 50 or more members. In captivity, meerkats have an average

Similar Documents

Mgt216 Essay

714 words - 3 pages The first ethical issue presented in the ethics game simulation was whether to warn consumers about the contaminated product and what information to provide consumers about the contaminant. The second ethical issue was whether to sell a product that does not meet U.S. safety requirements in a foreign market that has lower safety restrictions. G-BioSport was not required to meet prior approval from the Federal Drug Administration before they

Economy Effect Of Marijuana Essay

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout Essay

2033 words - 9 pages ECONOMY 26 Luring a big firm to town is not the secret to job growth DEFEND YOUR RESEARCH 30 Are morning people wired for success? VISION STATEMENT 32 The social web’s east-west divide COLUMN 38 Warren Bennis looks back on his surprising path to fame New Thinking, Research in Progress hbr.org New Thinking, Research in Progress hbr.org FIRST The VC Shakeout Venture capital hasn’t worked for a decade and must be radically

Hospitals Paper

6014 words - 25 pages I hope to provide in this paper a comprehensive understanding for what the term “hospital” has become. Hospitals are an extremely complex system that man has created and shaped and reshaped throughout history. My goal in writing and researching this paper will be to provide those who read it a clear understanding on how the hospital system got to where it is today, and to shed some light on the many organizations that affiliate with and