Relaksasi Spa Essay

1315 words - 6 pages

Relaksasi Spa
( JePun Pali Spa )

A Case Study Presented to
The Faculty of Arts and Sciences
San Beda College
Mendiola, Manila

In Partial Fulfilment
Of the requirements in the subject
Principles of Marketing (MKC1)

Submitted to:
Dr. Jenny Ramos
Marketing Professor

Submitted by:
Conopio, Kevin John B.
Erestain, Harris Nicko P.
Ordinanza, John Paulo P.
Sy, Ma. Frances Katerine G.
Company History:

Relaksasi is the only spa in the country that has an Indonesian spa concept. It brings a unique kind of pampering to spa lovers using a combination of ancient and modern method of treatment that has redefined the current trend in the spalon industry in the ...view middle of the document...

Relaksasi opened its first branch at SM North Edsa in September 2006, which received an overwhelming response among spa lovers. This paved the way for more branches which are all strategically located in malls around the Metro. Relaksasi also brought its unique concept to spa lovers living in the condo life by opening a branch located in one of Metro Manila’s classiest addresses.
This year, Relaksasi has once again set trend in the spa business by opening its latest branch, JePun Pali by Relaksasi. JePun Pali, named after kalachuchi, which is Indonesia’s national flower, brings its distinct theme to the country’s biggest mall, the SM Mall of Asia, promising a spa experience like no other side of the Metro.
Relaksasi currently has eight branches all over the Metro. It has branches in SM North Edsa, SM Southmall, Robinsons Metro East, Park Square 1, Robinsons Place Manila, SM City Sta. Mesa, Tower 2 of the Columns in Ayala Avenue, and at the SM Mall of Asia.

Situation of the company:
The Relaksasi Spa still exists since September 8, 2006 and they have 8 branches around Metro Manila. Just like any other spa in the Philippines, the said spa also experienced net loss due to the world wide economic slowdown. At first, when the crisis is still happening in the US, Asian countries were not that affected, they do not experience loss in terms of profit, but still they cannot escape the reality of what this crisis can do that might affect the situation, credibility and progressiveness of any business. Although, our government try to keep our country away from recession through investing and lending money so that this important ingredient that fuels the economy will continue circulating.
Furthermore, price is the major problem in the company/business since it offers high price that affects the consumer’s choice. However, after thorough examination and studies they found out that price is suitable enough for the service.

Major Problem:
1. Which among the marketing mix will help the business strengthen and fortify its brand image over spa competition?
Minor Problem:
1. Is the price attainable by those people who have fixed income?
2. Is the promotional strategy good enough to promote their business?
3. Is the place of the business accessible for customers?

Long-term Objectives:
To know the effects of setting price; choosing place or location; doing effective promotions; making products marketable; and attracting customers in business.

Time Duration:
1 to 5 years is needed to achieve the long –term objectives because it’s not easy for them to have a fast recovery from the economic slowdown. They need further studies and analysis about their market as well as in pricing and consumer behaviour. And as a researcher, it is also not easy for us to gather information about the situation maybe it can be after the recovery.

Short-term Objectives:
To know the advantage...

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