Redbull Company Profile Essay

6140 words - 25 pages

RED BULL GMBH IN SOFT DRINKS (WORLD)
April 2013

SCOPE OF THE REPORT

Scope
 This global profile focuses on the industry trends in soft drinks.

Disclaimer

 All values expressed in this report are retail/off-trade in US dollar terms using a
fixed exchange rate (2012).
 2012 figures are based on part-year estimates.

Much of the information in this
briefing is of a statistical nature and,
while every attempt has been made
to ensure accuracy and reliability,
Euromonitor International cannot be
held responsible for omissions or
errors.
Figures in tables and analyses are
calculated from unrounded data and
may not sum. Analyses found in the
briefings may not totally ...view middle of the document...

Dietrich Mateschitz
and Chaleo Yoovidhya each owned a
49% stake prior to 2012 when Mr
Yoovidhya passed away. Mr
Yoovidhya’s son Chalerm holds the
remaining 2%. While Mr Yoovidhya
was alive he acted as a silent
partner.

 Red Bull has created the global
market for energy drinks, and the
pioneering Red Bull brand has
became synonymous with energy
drinks for a large number of
consumers. Red Bull remains bullish
and ambitious in their corporate
brand. Despite rising competition,
Red Bull continues to comfortably
lead the global energy drinks market
in both volume and value terms.
However, the threat from The CocaCola Co (TCCC) has been mounting.

© Euromonitor International

Red Bull GmbH
Headquarters:

Fuschl am See, Austria

Regional involvement:

Global

Category involvement:

Carbonates, sports and
energy drinks

World soft drinks share by off-trade
0.2%
RTD volume (2012):
World soft drinks off-trade RTD volume
12.4%
growth (2011-2012):

SOFT DRINKS: RED BULL GMBH

PASSPORT 4

STRATEGIC EVALUATION

Red Bull continues to see strong net sales growth
 Red Bull operates many other
businesses aside from energy
drinks The company owns and
manages a construction
company, football clubs, youth
academies and TV broadcasting
and recently online clothing
(Red Bull label only) sales.

 Additional media products
include print magazines about
football, motor racing, celebrity
gossip and lifestyle. The
company has even ventured
into the mobile phone service
business in Austria, Hungary,
Switzerland and South Africa.
 As a privately-held company,
financial information is limited
however the company reported
net sales of €4.9 billion in 2012
and 5.2 billion cans sold,
representing growth of 15.9%
and 12.8%, respectively.
© Euromonitor International

 Red Bull reported exceptionally strong net sales growth in South
Africa (+52%), Japan (+51%), Saudi Arabia (+38%), France (+21%),
the US (+17%) and Germany (+14%). Red Bull cited efficient cost
management and ongoing brand investment as underpinning its
growing profitability.
SOFT DRINKS: RED BULL GMBH

PASSPORT 5

STRATEGIC EVALUATION

SWOT: Red Bull GmbH
STRENGTHS

WEAKNESSES

Broad geographic
presence
 Red Bull has
 Red Bull has a broad
established a strong,
geographic presence,
consistent brand image
which should ensure
(an independent, edgy
positive long-term
brand) globally. Red Bull growth even if certain
is synonymous with
markets reach maturity.
energy drinks in many
countries.

Category limitations

 In overall soft drinks,
 The relatively high
Red Bull has a limited
caffeine content of Red
product portfolio
Bull makes the brand
compared to the rising
highly vulnerable to
number of rivals with a
regulatory control.
plethora of flavour
variants and categories.

OPPORTUNITIES

THREATS

Category leader

Emerging markets

New production

Competition

Controversial
...

Other assignments on Redbull-Company-Profile-

Hospitals Paper

6014 words - 25 pages saw an opportunity to make a lot of money and still be able to provide good healthcare based on a business model. He got together a group of physicians and started Park View Hospital in Nashville, Tennessee. After the hospital was built they had bigger plans in mind and needed a management company to tend to the affairs of the hospital and to gain capital to expand and keep up with the latest technology. Dr. Frist Sr., Jack C. Massey, and Dr

Course Syllabus Essay

2610 words - 11 pages [pic] COURSE SYLLABUS Semester: Fall, Year: 2012  College Mission Statement Richard J. Daley College provides high-quality education which leads to academic success, career development, and personal enrichment that fulfill diverse community needs. Mathematics Department Mission Statement Our mission is to deliver excellent service and to provide learning opportunities by offering a wide range of mathematics courses, which will help our

Management

1477 words - 6 pages Boeing Management Planning Heather Oetzel MGT 330 October 22, 2012 Joe Cheng Abstract Boeing is known as “the world’s leading aerospace company and the largest manufacturer of commercial jetliner and military aircraft combined ("The Boeing Company: About Us", 2012). Every company uses different types of management techniques including how the planning function of management is used. Planning allows organizations to develop how the

Assisted Suicide

1015 words - 5 pages Should physician-assisted suicide be legal? While I believe if one chooses to end his or own life through physician assistance for reasons that they chose, the choice should be up to the individual. Physician-assisted suicide should be at one's discretion. “Assisted Suicide, also called Voluntary Euthanasia, is currently a contentious issue in many countries. Because Euthanasia is legal in a few modern democracies: the Netherlands, Belgium

Tanglewood Case 1

797 words - 4 pages of their focal points of having a successful business is having exceeding customer service, and there is no need to go out and acquire new talent when Tanglewood already has the staff capable of developing their KSAOs. However, Tanglewood will need to acquire new talent if the company decides to open up a new store. Should Tanglewood look for new employees or outsource for staffing? In Tanglewood’s case, I would recommend using an outside

Nnnnn

1391 words - 6 pages Есе по въпроса: Кои от всички „действащи” лица могат да се разглеждат като морално отговорни и в какво именно? по казуса Форд „Пинто” Корпоративните злодеяния са нанесли повече вреди на обществото от всички улични престъпления взети заедно. Според данни на ФБР сумата от уличните престъпления възлиза на $3.8 млрд. годишно, а загубите от корпоративните измами между $100 млрд. и $400 млрд. годишно

The Penis

1052 words - 5 pages The short story ”The Penis” is written by Hanif Kureishi. The short story is about a penis, which has been separated from its owner Doug, who we hear from later on. At first though we hear about a guy called Alfie who was “a cutter – a hairdresser – and had to get to work”. He is having breakfast with his wife, when she asks him what he did last night, and if he had a good time last night? Alfie can not remember what he did last night, he then

Managed Care Paper

543 words - 3 pages Managed Care and Case Management Care Marvin Lloyd BSHS/402-Case Management 27 August 2012 Virgil Miller Managed Care are techniques employed to help reduce the cost for providing health benefits and a system for improving organizations quality of care

Media

439 words - 2 pages The life expectancy is lower; so people are not kept alive with drugs for decades in a virtual sleep state. There is less state education; so kids don't have it drilled into them that their only goal in life is to make money, at the cost of 'everything' else. The health care is less; so diseases, usually brought by Westerners, kill many more than they do in countries where drug companies can make a fortune from selling medicines that aren't

Chapter 6 International Business

7113 words - 29 pages from “unfair” foreign competition. Management Focus: U.S. Magnesium Seeks Protection Summary This feature explores the dumping charged levied by U.S. Magnesium against Chinese and Russian producers. According to U.S. Magnesium, the sole American producer of magnesium, Russian and Chinese producers were selling magnesium significantly below market value in an effort to drive U.S. Magnesium out of business. The company failed a complaint

Scope And Goals

279 words - 2 pages whether some customers prefer vegetarian products. The goal is to refine the process and provide product recommendations to each store. Each store will have personalized recommendations to compliment the consumer. In addition, it will offer the best products available and satisfy the customers to keep them coming back and possible gaining new customers. It will also give the company an idea of product trends since some consumers tend to change their

Similar Documents

Djuice – The Most Successful Youth Brand Of Pakistan

3681 words - 15 pages up with something new and surprising. For example, recently Zong Flanked its competitors by introducing the online management of consumer’s packages, caller tunes and other features. Djuice has always played aggressive in the market by making it as cheap as possible. Major direct competitors of Djuice include • Ufone’s Youth • Mobilink’s Octane • Warid’s Glow Although Ufone has the largest market share when it comes to perceiving the company

Mgt216 Essay

714 words - 3 pages are taking. We don’t always think like the consumer, so therefore we don’t always get the same results as the consumer. We have to remind ourselves that the consumers keep us in business by purchasing our products. Release or publish information decreases the risk of more issues arising and allows the consumers to make their own choices. Company values are embodied in the products sold to consumers therefore we need to make sure it is safe. We

Economy Effect Of Marijuana Essay

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout Essay

2033 words - 9 pages partner at Balderton Capital, a vestment, generally meaning 2.5% in man- leading European VC firm, and cofounder agement fees and 30% in carried interest. of Business Objects, one of the most sucThe next tier will have to negotiate harder cessful VC-backed firms of this decade. for their terms and will have to accept “We think about how to help the entrepreneur build a great company.” lower management fees and stakes. The How a VC firm accomplishes