Questions: Looking at these two articles and other supporting material, discuss how Target's failure in Canada can be described as an Information Systems problem. Give examples, and suggest how better solutions might have helped.
I think that Target’s failure in Canada describing as an Information Systems problem is the lack of data collection (Research), data process (Analysis), and decision making according to the refreshing data.
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They did not do the research about the difference of Canadian people’s demands from the demand of the U.S. people. And also, they did not update their product frequently. The shortages of information system make Target lose control of their business. Similar to the other problems, such as the shopping habits of Canadians, high prices, intense competition and no online presence, all the problems are caused by the lack of information system. They did not collect data of their customers’ demand, process the data to help guard their decision making and update data frequently to keep competitive advantages.
To help Target solve their dilemma, I have 6 suggestions:
1. Make certain of their targeted customers
2. Collect the data of their customers’ demand
3. According to the data of their customers preference, design their store reasonably
4. Train their employees to collect the data of inventory and renew their information system frequently
5. Set up their online presence to sell products online and also collect feedback to change and satisfied their customers.
6. Collect data of their competitor’s price to set a reasonable price of their own products.