This website uses cookies to ensure you have the best experience. Learn more

Qantas Case Study

2349 words - 10 pages

Introduction

QANTAS is operating mainly domestically and internationally in air transportation company for various types of travelling, such as leisure and business, cargo and logistics facilities as well as support operations which includes: information technology, catering, ground handling, engineering and maintenance (Qantas Annual Report, 2013). Qantas Group also has dual brand strategy. It operates under Jetstar Airline, as a subsidiary. Jetstar is operating under a low-cost business model and it competes with local market airlines, such as Virgin Australia and Tiger. As for the Qantas airlines, it is positioned as a premium full-service carrier, providing ...view middle of the document...

Moreover, increasing fuel prices and continuing risk of terrorism has added some costs for the operating of the whole airline industry.

Business environment, in which organization operates, has a significant impact on a company as well as on its business strategy. Below in next section some factors will be discussed that affects negatively or positively on Qantas airways and overall airline industry.

PESTLE analysis of QANTAS

PESTLE analysis looks on the external analysis, when it is used for a strategic analysis and provides an overlook of the various macro-environmental aspects that the organization has to pay attention to. Moreover, this strategic tool helps to better understanding growth or decline of the market, perspectives, current position of the company, and further directions and opportunities for the business.

Political and Legal factors

Australian airline industry deregulations of domestic airlines in 1990 and foreign ownership restrictions in 1999 has also affected the development of the national airline business by permitting autonomy to Australian firms to set their own rates and plan their own routes. However, the Australian government did not approve the “open skies” policy, but in its place accepted a request by Qantas, that foreign companies should not be allowed to compete with local companies for passengers and freight transportation inside Australia (Potterton, 2012). Also, according to Potterton (2012), Australian airline business used to be heavily controlled and has gone through significant changes during the last 10 years, therefore it can be seen that there is a tendency of deregulation.
In addition, many of the Asian region nations have signed arrangements between them and with some countries in Asia-Pacific, Europe, and the USA. These agreements simplify and improve administrative cooperation and business opportunities among countries, which also includes the development airline industry globally (Nataraja et al., 2011). Also, according to Nataraja (2011), some governments support national carries, as an example: Dubai government supports Emirates. However, recently Australian government refused Qantas to be a company’s debt guarantee, in its place planning changes to the Qantas Sale Act to lift foreign ownership law restrictions.

Qantas management had an industrial issues that forced them to freeze services and ground aircraft during the second half of 2011(Whyte et al., 2012). As a result of these industrial issues with worker unions, company rivals got most of the Qantas customers and therefore improved their financial results during fleet grounding period.

Economic factors

According to Alan Joyce, CEO of Qantas, in the three following years massive layoffs are planned, about 5,000 Qantas employees...

Other assignments on Qantas Case Study

Mgt216 Essay

714 words - 3 pages The first ethical issue presented in the ethics game simulation was whether to warn consumers about the contaminated product and what information to provide consumers about the contaminant. The second ethical issue was whether to sell a product that does not meet U.S. safety requirements in a foreign market that has lower safety restrictions. G-BioSport was not required to meet prior approval from the Federal Drug Administration before they

Economy Effect Of Marijuana Essay

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout

2033 words - 9 pages . The shoppers were charmed anyway, and acted on those gut feelings by choosing a coupon from the store that had flattered them over a coupon from a similar store. The study indicates that even flagrant flattery can sway customers. Business Psychology This month we’re looking at flattery and ingratiation, pervasive tools of influence in the workplace. Across the next few pages, we’ll show why insincere compliments and sucking up are effective—and

Hospitals Paper

6014 words - 25 pages I hope to provide in this paper a comprehensive understanding for what the term “hospital” has become. Hospitals are an extremely complex system that man has created and shaped and reshaped throughout history. My goal in writing and researching this paper will be to provide those who read it a clear understanding on how the hospital system got to where it is today, and to shed some light on the many organizations that affiliate with and

Course Syllabus

2610 words - 11 pages | |Recommended |The best way to learn mathematics is to PRACTICE, PRACTICE, and PRACTICE. At least forty minutes of study per day, every day| |Study Time |(including weekends and holidays) is necessary for the success in this class. You may need more (or less) study time | | |depending on your math background and skills. Forty minutes of study

Management

1477 words - 6 pages themselves to the Boeing Values. The Code of Conduct is a certification that occurs on a yearly basis to certify all employees that they will follow the Code of Conduct (The Boeing Company: Ethics, 1999-2012). The Ethics Challenge is where Boeing provides training to help educate employees about certain situations that may arise throughout the day. In this challenge, there are specific case scenarios that can be used (The Boeing Company: Ethics

Assisted Suicide

1015 words - 5 pages Should physician-assisted suicide be legal? While I believe if one chooses to end his or own life through physician assistance for reasons that they chose, the choice should be up to the individual. Physician-assisted suicide should be at one's discretion. “Assisted Suicide, also called Voluntary Euthanasia, is currently a contentious issue in many countries. Because Euthanasia is legal in a few modern democracies: the Netherlands, Belgium

Tanglewood Case 1

797 words - 4 pages of their focal points of having a successful business is having exceeding customer service, and there is no need to go out and acquire new talent when Tanglewood already has the staff capable of developing their KSAOs. However, Tanglewood will need to acquire new talent if the company decides to open up a new store. Should Tanglewood look for new employees or outsource for staffing? In Tanglewood’s case, I would recommend using an outside

Nnnnn

1391 words - 6 pages Есе по въпроса: Кои от всички „действащи” лица могат да се разглеждат като морално отговорни и в какво именно? по казуса Форд „Пинто” Корпоративните злодеяния са нанесли повече вреди на обществото от всички улични престъпления взети заедно. Според данни на ФБР сумата от уличните престъпления възлиза на $3.8 млрд. годишно, а загубите от корпоративните измами между $100 млрд. и $400 млрд. годишно

The Penis

1052 words - 5 pages The short story ”The Penis” is written by Hanif Kureishi. The short story is about a penis, which has been separated from its owner Doug, who we hear from later on. At first though we hear about a guy called Alfie who was “a cutter – a hairdresser – and had to get to work”. He is having breakfast with his wife, when she asks him what he did last night, and if he had a good time last night? Alfie can not remember what he did last night, he then

Managed Care Paper

543 words - 3 pages Managed Care and Case Management Care Marvin Lloyd BSHS/402-Case Management 27 August 2012 Virgil Miller Managed Care are techniques employed to help reduce the cost for providing health benefits and a system for improving organizations quality of

Similar Documents

Macroenvironmental Effects On The Marketing Mix And Qantas

2557 words - 11 pages Shaw (2011), a company needs to adapt not only its marketing mix elements 'glocally,' but also its positioning. The example that Shaw (2011) uses is how Colgate positions itself as more of a family brand in Canada, but in Russia focuses more on the value of looking good for the opposite sex. In Qantas' case, it must adapt its products and positioning when it offers it's' services to different demographics. For example, as mentioned earlier

Case Study 10 Godfrey

905 words - 4 pages Accounting Theory Case Study 10.2 Accounting for frequent flyer points: fact or fiction ? Maylinda Irmayanti (023111146) Windy Ayu Wulandari (023111239) Case Study 10.2 Accounting for frequent flyer points: fact or fiction? Accounting requirements under IFRS have changed the way airlines account for frequent flyer points. In the past, the cost/provision approach accounting practices were used

Airasia Case Study

2197 words - 9 pages , will give AirAsia the power and the market size needed to grow more towards west Asia and Europe. In addition to global expansion, AirAsia can benefit and learn from Emirates recent alliancing, Qantas Airline; this allows AirAsia to look in the future possibilities of expansion in south America. References Ismail, Zamrah. "Case Study: AirAsia." Linkedin Talent Solution. ST, M. "A Study on Low-Cost Leadership Strategy: The Case of AirAsia

Economics For Managers Essay

2410 words - 10 pages  WA Regulator  58 Case Study Reading: The Olympics as an Monopoly  59 http://www.olympic.org/ioc‐financing‐ revenue‐sources‐distribution The Olympic Games is BIG business  60 The Olympic Games – A Monopoly  http://www.sbs.ox.ac.uk/newsandevents/releases/Pages/LondonOlympicsoverbudget.aspx 61 The Olympic Games – A Monopoly  Oxford scholars Bent Flyvbjerg and Allison Stewart found that  over the past 50 years the