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Public Affairs Essay

3492 words - 14 pages






MATRIC NO 01/09/AV/4018



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Anderson (2007) noted that “ethics is a dimension in the communication process. It is relevant to all actors in communication process- the source of the originator the person who receives interpretes, hear, heads the communication and the people who in effect further agent of transmission (p 132). Ethics can be defined as moral principles that govern a person’s behaviour or the conducting of a activity. It could also be regarded as a branch of knowledge that deals with moral principles. From the above definition one can deduce that ethics is an moral philosophy. It evolved from the Greek word “ethos” which means character. The ancient Greek broke ethics into three.
(1) Aesthetics (what is beautiful?)
(2) Epistemology (what is knowable?)
(3) Ethics (what is good, both for the individual and for society?
The Cambridge dictionary of philosophy states that the word ethics is commonly used interchangeably with “morality” and sometimes it is used more narrowly to mean the moral principles of a particular tradition, group individual. “Tomas Paul and Linda” Elder of the foundation of critical thinking opined that most people confuse ethics with behaving in accordance with several conventions, religious beliefs and the law”, and don’t treat ethics as a stand – alone concept. Paul and Elder defined ethics as “a set of concepts and principle that guide us in determining what behaviour help or harm sentiment creatures”.

Theories on ethics are postulated by renowned scholars to certify the diverse views on ethics and to explain the cause and variance in diverse attitudes and actions. Each theory emphasizes different points such as predicting the outcome and following one’s duties to other in order to reach an ethically correct decision. The usefulness of a theory means that it must be directed towards a common set of goals. These goals include beneficence, least harm respect, for autonomy and justice
The principle of beneficence guides the ethical theory to do what is good. It is also related to principle of utility which states that we should attempt to generate the largest ratio of good over evil possible in the world. It stipulates that ethical theories should strive to achieve the greatest amount of good because people benefit from the most good. The principle is mainly associated with the utilitarian ethical theory which will be examined later in this paper.
Least Harm
It is similar to beneficence but deals with situations in which weather choice is beneficial. In this case a person should choose to do the least harm possible and to do harm to the fewest people
Respect for autonomy
It states that an ethical theory should allow people to reign over themselves and to be able to make decisions that apply to their lives it means that people should have controls over their lives as such that choose their own lifestyle.
It means that the theory should prescribe actions that are fair to the people...

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