This website uses cookies to ensure you have the best experience. Learn more

Proposal Mercedes Benz's Formidable Difficulties In Myanmar Luxury Car Market

650 words - 3 pages

UMFCCI- UTCC

Global MBA – 3rd Batch

Independent Study Proposal

Cycle & Carriage Automobile Myanmar (CCAM) Company Ltd.,
How to overcome Mercedes Benz’s formidable difficulties in Myanmar luxury car market

Name : Sai Myo Thet Oo
Student ID : 1301116013051

Content
Section (1)
1.1 The Problem Statement
1.2 The Company Background
1.3 The Objective of Independent Study
1.4 The Scope of the Study

Section (2)
2.1 The problem cause & effect diagram
2.2 Theory and concepts used for solving the problem
2.3 Research Methodology

...view middle of the document...

"JC&C" is a leading Singapore-listed company and a member of the Jardine Matheson Group. “JC&C” has an interest of just over 50% in Astra International, a major listed Indonesian conglomerate. “JC&C”'s Direct Motor Interests operate in Singapore, Malaysia and Myanmar under the Cycle & Carriage banner, and through Tunas Ridean in Indonesia and Truong Hai Auto Corporation in Vietnam. “JC&C”'s Other Interests comprise interests in market leading businesses in the region through which “JC&C” gains exposure to key economies by supporting such businesses in their long term development. Together with its subsidiaries and associates, “JC&C” employs around 253,000 people across Indonesia, Vietnam, Singapore, Thailand, Malaysia and Myanmar.
Automobile Alliance Co., Ltd (AA)
“AA” is the subsidiary of International Beverages Trading Company Group (IBTC). IBTC products are market-leading brands in the local market, with its Grand Royal Whisky and Royal Dry Gin owning more than 70% and 80% of the market share respectively. In recent years, IBTC has diversified into other...

Other assignments on Proposal - Mercedes Benz's Formidable Difficulties In Myanmar Luxury Car Market

Hyunai Report

4232 words - 17 pages the brand as a competitor with BMW, Mercedes, and Audi since the luxury brand will not be connected to a Hyundai. Rather, it will be structured like its competitors within the luxury car market. In consumer’s minds, the focus of the brand is offering the best features and capabilities amongst luxury cars rather than for all product lines. Option Two – Under Hyundai Brand If Hyundai were to introduce the luxury cars as a product line within

Garmin Essay

1739 words - 7 pages well as mobile applications which are offered across a broad range of smart phones and tablets including iOS, Android and Windows-enabled devices. In its OEM partnerships, it delivers in-car technologies and intuitive interfaces customized to manufacturers' demands. Some of its most important relationships in this sector include Chrysler, Suzuki, BMW, Mercedes Benz, and Volkswagen. Due to these close strategic alliances, it is rare for other

Sowt Analysis

1288 words - 6 pages reflects role and status. 3.0 PERSONAL Factors: 3.1 Age and Life Cycle Stage: Age is very much influencing factors to determine the buyers decision about buying. We can easily understand it if we observe carefully. When children go to the market, those children buy those things which they like. They do not bother about anything. But, when those children grow older they never buy those things. I can explain from my own experience, in

Vw Case Analysis

6282 words - 26 pages every need a car requires” whether it is speed, quality, luxury, economic and creative fuel efficient cars. By these factors the company has brand loyalty in the foreign market and created its way into the European automobile industry. Product Category Stage of Product Life Cycle Product cycle is defined as the process of involving right from the designing of a product to the end (discontinue) stage. Basically, the products are manufactured

Qwetyi

276 words - 2 pages INTRODUCTION: Luxury Brands in India If it was few decades ago, there was a very limited scenario one could see with respect to the luxury market in India. Those days luxury market was associated with the rich class and with very few upper-middle class people. However, with the involvement of number of international luxury brands in the country, the shape of the luxury market in India has undergone a dramatic transformation. When it comes to

Word Documents

1536 words - 7 pages an influx of electronic components such as multiple options to control the windows, seats, airflow, and lights, a pushbutton ignition, and night vision, all controlled by a pointand- click system called iDrive. These enhancements were created to add comfort and luxury and attract consumers away from competitors like Jaguar and Mercedes. BMW successfully launched the X5 by targeting “upper liberals” who achieved success in the 1990s and had gone

Policy Manual

866 words - 4 pages foreign investors. For Example, if a foreigner wants to invest in Myanmar, we provide all the datas they need such as Factory Place, staffs as One Stop Service. We also serve in making bank accounts and market research related with shares. Our Company, ISAMI Myanmar serves customers with three main purposes, 1. To build Stock Share Market 2. To improve Myanmar Business 3

Hifi Case

1375 words - 6 pages system in houses and luxury hostels The customers are now looking for an integrated system with TV, video, music and internet. The hi-fi system is not only use to listen to music. These hi-fi manufacturers have to convince architects to install sound systems in new high standing houses or luxury hotels to promote the brand. Develop market such as China, India and Brazil These manufacturers have been established for a number of years and have

Dethroning Of General Motors

2596 words - 11 pages electric car. It was a revolutionary vehicle for it’s time; completely electric, no gasoline engine. It was a limited program of manufacturing and the vehicles was tested in California. By the end of the 1990’s, the program was scraped and all of the vehicles were destroyed. GM felt that the EV-1 was not going to be profitable. Instead, executives felt they should concentrate on other more profitable market segments. This was a colossal

Fifi

1727 words - 7 pages significant market Political instability in the country Difficulties of integration between the different corporate cultures Well known brand, limited investment Limited growth of the group Sodindia Growth rate of the market in significant and important market volumes Possible introduction of laws or constraints that may hinder development and integration Wide spread distribution network across India Need for significant investment

Customer Behaviour And Luxury Car

998 words - 4 pages simply “experiencing the product by actually consuming it” (HOLBROOK and HIRSCHMAN, 1982: 137). So the term “consuming” in the perspective of “experiencing” something is something far away from rationally thinking about something, information process is something that is far away from “feeling”. Information process model when it comes to purchasing/buying a luxury car would be based on different aspects that effect the decision making process of

Similar Documents

Buyer's Behaviour Essay

6279 words - 26 pages fashion labels, due to their exposure to widespread advertisements in lifestyle magazine. In this case, usually the men would purchase the car as status symbols, thus fueling the desires of professionals and businessmen for these products. 1.2 Market Share [pic] Figure 1.2a Singapore Automobile Market Share 2011 1.3 Market Position Mercedes-Benz C-Class saloon came out with attractive and catchy phrases like “They say nothing’s

Toyota Essay

1019 words - 5 pages supplier’s site for assistance. Toyota also provides loans or makes equity investment in the operations of its suppliers. The result is long-term cooperative relationships. One of Toyota’s successful was the introduction of the luxury Lexus model. Partly in response to US pressure to limit Japanese car sales in the United States, Toyota focused on high-value luxury cars using BMW and Mercedes as benchmarks. Lexus was also aimed at customers of

Bmw Analysis

6156 words - 25 pages feel the need to, embrace. Rivalry between competing firms is a high scale consideration. The luxury car industry produces a naturally competitive environment, both on and off the track. Lexus (Toyota), Mercedes-Benz (Daimler), Audi (Volkswagen), and BMW all compete for a limited amount of revenue and elite standing in luxury car market. Competitor Environment Three car makers, Lexus, Mercedes-Benz, and Audi are BMW’s main competitors in

Bloody Bloody Helll Essay

3551 words - 15 pages justification for the Daimler-Chrysler deal, at the time the world's biggest industrial merger, was the growing cost of electronics systems in luxury cars. Mercedes was the world leader in such sophisticated electronics, but it was not a volume car producer, which meant it laboured with a higher cost base. Daimler's hope was that, by buying Chrysler, it could enter the volume end of the car market in one step, and so spread the costs of new technology