Singapore Pokka Company
Pokka Company was established in January 1977 by Pokka Sapporo Food & Beverage
Limited (previously known as Pokka Corporation Japan). Pokka is a leading food and
beverage group in Singapore and Asia Pacific. The company manufactures and markets
a wide range of beverages under the reputable brand name "Pokka". Also, they own
and operate several restaurant chains, serving varied culinary delights. In Japan, their
representative is President and CEO Tsutomu Kamijo. (Pokka Singapore, 2013)
Is a tool to identify the strengths, weaknesses, opportunities and threats of an organization.
The method of SWOT analysis is to take the ...view middle of the document...
This can be achieved through a PESTEL analysis i.e. an investigation of
the Political, Economic, Social, Technological, Environmental and Legal influences on a business.
In addition, it is also important to be aware of the actions of your competitors. These forces are
constantly in a state of change. (External Environment theory, 2013)
Singapore Pokka Pestel Analysis
Political – Singapore has strict policies, in 1994 September Pokka in Singapore was listed
in the annals of government, because the government believes in Pokka Singapore and gain
their trust in them to bring even better quality and quantity beverages with more variety of
drinks to provide to Singaporeans.
Economic – Every countries' economic fast growth ingredient of Pokka companies also
increasing and high competitors such as Yeo’s and F&N so Pokka companies can stand out
by producing beverages which target customers' health instead on focusing just on profits.
Singapore has shortage of manpower when comes to food industry because food industry has
rapidly increase because Singaporeans prefer others jobs then services job and working long
Social – Pokka in Singapore hires people through Facebook and different social platforms.
As Singapore birth rates are low, they are targeting not just Singaporeans but to the whole
world. With their connection with supermarkets, they can cut down on labour costs and
produce even more beverages then before, therefore Pokka in Singapore does not need to
Technology – Pokka in Singapore uses a modern workplace office to enhance their
employees' productivity and also vending machines and supermarkets that are sold almost
everywhere,]cuts down labour and increases productivity. Singapore Pokka has aimed to
become a nimbler, more efficient company by using Cisco’s IP telephony solution to make
the companies become so successful until now. (Cisco system, 2013)
Environmental – Singapore does not have 4 seasons like winter, autumn, summer and
spring. It only has rain and sunshine and they produce only beverage and foods that they
produce in Malaysia and local factory with their healthy beverages, customers are satisfied
with it. With this environment, Pokka company will have no worries but due to their packet
drinks they are making the environment even worse and with the unpredictable earthquake in
2011 Sapporo company has suffered a huge loss in japan.
Legal – Singapore law is strict because every food and beverage company employees have to
go through certain hygiene tests and flu injections every year to protect consumers' health and
lessen concerns about food poisoning. With Singapore's protection laws, consumers are less
worried. Pokka targets customers’ health with tea products and help customers in their daily
Porters 5 Forces
Is a framework that helps companies to visualise their mistakes and improve their products