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Pokka Swot Essay

1597 words - 7 pages

Singapore Pokka Company

Pokka Company was established in January 1977 by Pokka Sapporo Food & Beverage

Limited (previously known as Pokka Corporation Japan). Pokka is a leading food and

beverage group in Singapore and Asia Pacific. The company manufactures and markets

a wide range of beverages under the reputable brand name "Pokka". Also, they own

and operate several restaurant chains, serving varied culinary delights. In Japan, their

representative is President and CEO Tsutomu Kamijo. (Pokka Singapore, 2013)


Is a tool to identify the strengths, weaknesses, opportunities and threats of an organization.

The method of SWOT analysis is to take the ...view middle of the document...

This can be achieved through a PESTEL analysis i.e. an investigation of

the Political, Economic, Social, Technological, Environmental and Legal influences on a business.

In addition, it is also important to be aware of the actions of your competitors. These forces are

constantly in a state of change. (External Environment theory, 2013)

Singapore Pokka Pestel Analysis

Political – Singapore has strict policies, in 1994 September Pokka in Singapore was listed

in the annals of government, because the government believes in Pokka Singapore and gain

their trust in them to bring even better quality and quantity beverages with more variety of

drinks to provide to Singaporeans.

Economic – Every countries' economic fast growth ingredient of Pokka companies also

increasing and high competitors such as Yeo’s and F&N so Pokka companies can stand out

by producing beverages which target customers' health instead on focusing just on profits.

Singapore has shortage of manpower when comes to food industry because food industry has

rapidly increase because Singaporeans prefer others jobs then services job and working long

Social – Pokka in Singapore hires people through Facebook and different social platforms.

As Singapore birth rates are low, they are targeting not just Singaporeans but to the whole

world. With their connection with supermarkets, they can cut down on labour costs and

produce even more beverages then before, therefore Pokka in Singapore does not need to

Technology – Pokka in Singapore uses a modern workplace office to enhance their

employees' productivity and also vending machines and supermarkets that are sold almost

everywhere,]cuts down labour and increases productivity. Singapore Pokka has aimed to

become a nimbler, more efficient company by using Cisco’s IP telephony solution to make

the companies become so successful until now. (Cisco system, 2013)

Environmental – Singapore does not have 4 seasons like winter, autumn, summer and

spring. It only has rain and sunshine and they produce only beverage and foods that they

produce in Malaysia and local factory with their healthy beverages, customers are satisfied

with it. With this environment, Pokka company will have no worries but due to their packet

drinks they are making the environment even worse and with the unpredictable earthquake in

2011 Sapporo company has suffered a huge loss in japan.

Legal – Singapore law is strict because every food and beverage company employees have to

go through certain hygiene tests and flu injections every year to protect consumers' health and

lessen concerns about food poisoning. With Singapore's protection laws, consumers are less

worried. Pokka targets customers’ health with tea products and help customers in their daily

Porters 5 Forces

Is a framework that helps companies to visualise their mistakes and improve their products


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