Pestel Analysis

1590 words - 7 pages

PESTEL analysis
2.1 Political
McDonald industry deal with different kinds of political problems as they have outlets over 119 countries. Certain location the company deals with problems like overwriting rules and regulations due to health implications of fast food. Political situations in Singapore are not problematic for McDonald as it requires to monitor the rules and regulations which is handling fine.
In general, McDonalds are affected due to regulations of fast food industries set by the government policy for example health consciousness and cleanliness policy. Health problem have been a main concern for most people. people are having diseases such as high cholesterol because they ...view middle of the document...

Both Both promotions resulted in long queues. McDonald also regularly announced seasonal menus to capture consumers for repeating visits promotions.
Teenagers also find the trills hanging out, studying at night or watch football at these 24hours restaurants.
2.4 Technology
Technology acts a very major part in the development of a country and also in business industry. Singapore’ advanced technology which assists as an aid to McDonald industry, distribution and marketing. With the advantage of technology advancement, McDonald not only uses commercials for marketing, they also use social media platform. In addition, McDonald’s also has connection with Visa for cashless delivery. customers are able to use their pre-registered Visa account to pay without having trouble of entering account details .
There is also an increasing growth of food outlets who engage with online platforms such as Groupon which introduces promotions to get customers attention.
2.5 Environmental
McDonald’s have recognise that waste controlling is one of the environmental problems that are facing and therefore execute the reduction of packing material’s McDonald’s in Singapore cultivate a habit of paper-based packaging that allow better waste management. McDonald’s developed Singapore’sone of the largest user of recycled paper in 1991 and had saved an average of 17,500 trees and 56 Olympic-size pools of water.
McDonald’s had also cultivate responsible purchases by setting up environmental guidelines on every supplier.Ingredients like  beef, fish,eggs and vegetables etc. In addition, McDonald’s contributed to the social responsibility commitments by making sure that  animals’basic requirements are met.
 
2.6Legal
There has been recurringhollering in opposition to the fast food line. This similarity made McDonald’s apply anextra consideration on their corporatesocial responsibilities. On the whole, this addressed the need of the company to form its corporate status to a more positive and a more socially accountable company. The reputation of McDonald’s is apparently a significant major issue.
As Seen on the website of the company, it seems that they have attained strides to take in hand the key social censures that they have been criticizing in the past decades. The company has delivered their customers the important data that they need with reference to the nutritional facts of their products. This is to attend thequarrels of obesity charged against the products of the company. In the same way, the customers provide freedom of choices whether or not they want to purchase their meals. This is tied up with the socio-cultural aspects of the market on which they had been operating. For instance, operations in mainly Muslim countries require their meat to confirm to theHalalnecessities of the law. In the same regard, those that operate in countries in theEuropean Union should confirm to the existing laws banning usage of genetically modified meat ingredients in their...

Other assignments on Pestel Analysis

Pokka Swot Essay

1597 words - 7 pages &N are doing the same idea. PESTEL Before creating business plans or make decisions, it is important to 'scan' the external environment. This can be achieved through a PESTEL analysis i.e. an investigation of the Political, Economic, Social, Technological, Environmental and Legal influences on a business. In addition, it is also important to be aware of the actions of your competitors. These forces are constantly in a state

Macroenvironmental Effects On The Marketing Mix And Qantas

2557 words - 11 pages international marketing approach should be used. This means that companies should be aware of external environmental factors, including those external to the country in which they are based. According to Yüksel (2012), an effective method to determine the macro-environmental effects on a company and the company's ability to take these conditions and choose an appropriate direction is the PESTEL analysis (Political, Economic, Sociocultural, Technological

Levis Case Studt

2229 words - 9 pages 1.0 QUESTION 1 1.1 PESTEL Model The first marketing perspective action that could have been taken by Levi’s is implementing the PESTEL model. PESTEL model can be look as a market research analysis which views and group macro-environmental factors as a whole group picture and it is purposely for the manager to make decision for the organization. PESTEL can also let the manger to see the current market status, business position, and the

Cim Case Analysis 2014

660 words - 3 pages OPPORTUNITY | The growth of organic farming in the UK has been driven by the concern of consumers, farmers and governmentConsumer concerns about the quality and safety of food, and the potential for environmental damage from conventional agriculture-to be largely responsible for the growth of the retail market for organic farming produce | | | 1.4 THREATS | | 2.0 PESTEL ANALYSIS POLITICAL | The political response to the mid twentieth century

Sdi Macro Environmental Analysis

1466 words - 6 pages Macro Environment Analysis Definition Macro environment analysis is a review of all the factors that a company is unable to control. Companies conduct this analysis to stay aware of the issue in the current business environment. A common tool for conducting a macro environment analysis is the PESTEL framework, which include factors from the political, economic, social, technological, environmental and legal aspects in the business

S.W.O.T Analysis

3682 words - 15 pages Saints Church and the wider common area, the restaurant offers dinners with a relaxed, informal and friendly service as if overlooking the Pampas itself. 2. Environmental Analysis The application of acknowledged and appropriate marketing tools like PESTEL and SWOT analysis facilitates the analysis of the organisation’s market position (Proctor, 2000, p 9). 2.1 Macro Analysis PEST analysis is valuable while analysing the external environment

Strategy Management

3540 words - 15 pages ..................................................................................................................... - 3 Company Background..................................................................................................... - 3 Competitive Advantage ................................................................................................... - 4 Porter’s five Forces ......................................................................................................... - 5 PESTEL Analysis

Apple Case Study

4817 words - 20 pages faced by Apple, conducting an external analysis is very important. The models that are going to be used include; PESTEL analysis, Porter's 5 forces and SWOT analysis (opportunities and threats). And the internal analysis analyses the factors that give an organization certain advantages and disadvantages in order to fulfill the needs of its target market. The models which are going to be used for internal analysis are - the value chain, Vrio

Marketing Research

2400 words - 10 pages various factors in the macro-environment that will affect the decisions of the managers of any organization which are from six main sectors : 1)Political factors 2) Economic factors 3) Social factors 4) Technological factors 5)Environmental factors 6)Legal factors that those factor can be states as PESTEL model for helping analysis the different factors in a firm’s environment and highlight some factors in the meanwhile to help the marketers focus

Student

2355 words - 10 pages Subsea7- A market environment analysis using PEST and Porter’s five forces Contents Subsea7- 1 A market environment analysis using PEST and Porter’s five forces 1 Description of the company-Subsea 7 3 A PESTEL analysis 3 Political, a critical factor in energy industry 3 Economy, the versatile market 4 Social factors, a diversified workforce 4 Technological research and advancement 4 A Porter’s five forces analysis 5

Automobile Industry In Uk

1134 words - 5 pages www.smmt.co.uk PESTEL analysis of the automobile sector in UK: TECHNOLOGICAL POLITICAL Automobile Industry in UK ENVIRONMENTAL ECONOMIC LEGAL SOCIAL Figure 2 Source: Made by student Political Factors: * There are industry associations and trade bodies like The Retail Motor Industry Federation (RMI), The Society of Motor Manufacturers and Traders (SMMT) which support and promote the interest of UK automotive industry both

Similar Documents

Pestel Analysis For Starbucks Coffee Company

4800 words - 20 pages .................................................... 23 8. Conclusion ........................................................................................................... 23 9. References ............................................................................................................ 24 10.Appendices .......................................................................................................... 25 Appendix A: PESTEL Analysis

Organized Retail Industry – India Essay

256 words - 2 pages India have not been very conducive to the entry of global retailers like TESCO & Wal-Mart. While the current government has increased FDI investment to 51%, it has also put in conditions of minimum $100 million investment and split of investment in front & backend operations. Main political opposition parties have made their intentions clear on reversing trends in FDI, if they gain power in upcoming elections. On a very broad level, PESTEL & five

Create Your Own Business In Uae

967 words - 4 pages provide the country with the growth of living standards and business development. In this report, I am going to make PESTEL analysis of the UAE to prove the favorable market conditions for my business – the company that provides online support for private and corporate clients in running their computer-based systems. Step1-PESTEL Analysis of the UAE  Social factors My business is going to be run online, so the geographic market for it

Wri Case Study

2221 words - 9 pages time span. * Identifying key drivers for a change comes next. Here PESTEL analysis can be used to uncover issues likely to have a major impact upon the future of the industry, region or market. * Selecting opposing key drivers is crucial in order to generate a range of different but plausible scenarios * Developing scenario ‘stories’: as in films, scenarios are basically stories. Having selected opposing key drivers for change, it is