October 16, 2011
Personal Event Planning Business Plan
Occasions. The Event Planning Specialists is a single home based company used to provide quality, affordable event planning. The company was created to meet the needs of a changing social world. The company originated in Portland, Oregon and hopes to expand in a few years to other parts of the country. It is very community oriented and also helps to teach local students the art of event planning. This is a no debt company, with plans to remain that way in the coming years. The company is also very professional and the office is equipped with all the latest business technology.
Occasions has many ...view middle of the document...
They have a very well-developed business plan. They also have a good market of people made up of all age groups and people of different financial status. Although the majority of their clients are age 25 to 55, they also get younger and older clients, evening out their client base. The company has a very good structure and has excellent leadership. They teach students in the area about event planning to help them so they can plan school functions such as graduation parties, proms, river clean ups, homecoming and other important events.
The company also has a few weaknesses. They tend to target the middle to upper middle class families, couples, individuals, and private and public organizations because they are the ones more likely to be able to afford event planning. The only upside to this is that they do not turn away anyone else and try to get themselves out there. They get a lot of business through word of mouth from those who have used or work at a company that used Occasions as an event planner. They need to advertise better. When they expand, they intend to use a marketing advisor to help with this, but until then, they need to explore different advertising opportunities.
Occasions provides a wide variety of services and provides many opportunities and they want you to get the best experience and learn new and exciting things. The company has many vendors that they have help them with their events, and they have the opportunity to create and improve products to suit the needs of...