Pepsico And Pepsico Greater China Essay

3505 words - 15 pages

PepsiCo and PepsiCo Greater China

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more
than $65 billion and a product portfolio that includes 22 brands that
generate more than $1 billion each in annual retail sales. Our main
businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola –
make hundreds of enjoyable foods and beverages that are loved
throughout the world.

PepsiCo’s people are united by our unique commitment to sustainable
growth by investing in a healthier future for people and our planet, which
we believe also means a more successful future for PepsiCo. We call this
commitment Performance with Purpose: PepsiCo’s promise to ...view middle of the document...

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2012/3/27

sector, and ranked 137th on the Fortune Global 500 ranking of the world’s
largest companies for 2011. PepsiCo also topped rankings of global
companies with the most ethical reputations in 2010, placing 3rd among
581 companies across 18 sectors, and 1st within the food and beverage
sector, according to Ethical Quote rankings conducted by Swiss firm
Covalence.

PepsiCo offers the world's largest portfolio of billion-dollar food and
beverage brands, including 22 different product lines that each generates
more than USD1 billion in annual retail sales, including Pepsi-Cola,
Mountain Dew, Gatorade, Lay's, Pepsi Light, Pepsi Max, Tropicana,
Doritos, Lipton Teas, Quaker, Cheetos, 7-UP, and Mirinda, etc.

PepsiCo’s History
In 1893, a young American pharmacist in New Bern, North Carolina
named Caleb Bradham experimented to develop a new refreshing taste to
please his soda fountain customers. He hit upon a blend of carbonated
water, kola nuts, vanilla and rare oils that his customers named “Brad’s
Drink”. On August 28, 1898, Caleb renamed his drink “Pepsi-Cola,”
believing that it aided in digestion much like the pepsin enzyme does. The
Pepsi-Cola company was established in 1902. At first, Caleb mixed the
syrup himself and sold it exclusively through soda fountains. Soon he
recognized that a greater opportunity existed—to bottle Pepsi-Cola so that
people everywhere could enjoy it.

Seventy years later in 1965, Pepsi-Cola merged with snack food giant
Frito-Lay to become PepsiCo Inc. In 1977, PepsiCo entered the fast food
market, successively acquiring Pizza Hut, Taco Bell and KFC, embarking
on a period of unprecedented business diversity. In October 1997,
PepsiCo spun off its restaurants business to Tricon Global Restaurants
(now Yum!), Inc, reflecting a strategic refocus on core offerings as a food
and beverage company.

Throughout, PepsiCo has innovated to meet market demands while
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delivering financial performance. The company expanded its portfolio with
the acquisition of premium fruit juice company Tropicana in 1998, and the
merger with Quaker Oats in 2001. The Quaker Oats merger also brought
into the PepsiCo fold top sports drink Gatorade. In 1992, PepsiCo formed
a strategic partnership with Thomas J. Lipton to bring Lipton tea to the
North American market. By 2003, PepsiCo brought North America's most
successful ready-to-drink tea to the global market.
In 2010, PepsiCo acquired its two largest bottlers – Pepsi Bottling Group
and PepsiAmericas – a transaction that significantly strengthened the
company’s beverage business in North America and Europe.

In December 2010, PepsiCo acquired 66% of Wimm-Bill-Dann, Russia’s
leading food-and-beverage company, for USD 3.8 billion. The transaction
establishes PepsiCo as the largest food-and-beverage business in Russia,
making it a leader in the...

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