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Parle Ka Popat Essay

1015 words - 5 pages

Parle

History
 Parle is an Indian Private Limited company set up in 1929 by Chauhan brothers, Ramesh Chauhan and Prakash Chauhan in the suburbs of Mumbai city.  The Chauhan brothers started their company with the manufacturing of sweets and toffees.  Their main motive was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies.  In 1939, they decided to manufacture biscuits, in addition to sweets and toffees.  Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality.  It was in the year 1984 both brothers decided to separate and Prakash ...view middle of the document...

But Parle has managed the human resources very well so far.  Parle provides motivation and confidence to its staff and other related members by providing various facilities and organizing certain events.  The main motive is to provide comfortable and relaxed atmosphere that helps in increasing productivity and efficiency.  Team-building exercises are also provided.

Brand image
 Parle has created a distinct brand image in the mind of customers which differentiates it from other players.
 “Quality” has became a synonym for parle.  Parle G, world’s largest seller of Glucose biscuits, has distinct image in the mind of school going children and even adults.

Customers
 Customers are core to any business. They are the centre for any business activity.  Parle has captured its customers through their frequent innovations in their products. They have made their product available in each and every retail outlet.

 Most of the parle products are sold in 3-4 prices so that consumers can purchase the product as per their likings.
 Even providing quality products have helped parle retain its customers and stop switching them to some other brand.

Quality assurance

CSR initiatives:o As a part of its corporate social responsibility, Parle is keenly involved in the overall development of younger generation. o Its main CSR activities are following:-

CSR Initiatives

Other Initiatives: Distributing stationery to students at school level  Installation of hand pumps and ceiling fans  Empowering women by teaching them new things  Tree plantation drive for students  Sponsor to six mentally retarded children

Distribution network

How they survive competition
o In the biscuit market, their main competitors have been Britannia, ITC and Priyagold.

o And among these also Britannia has always tried to give them a tough competition. o Lets see some statistics.

IMPORTANT BRANDS PITCHED AGAINST EACH OTHER

Category Glucose

Britannia Tiger

Parle Parle -G

Leader Parle-G

Marie

...

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