Parle is an Indian Private Limited company set up in 1929 by Chauhan brothers, Ramesh Chauhan and Prakash Chauhan in the suburbs of Mumbai city. The Chauhan brothers started their company with the manufacturing of sweets and toffees. Their main motive was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. In 1939, they decided to manufacture biscuits, in addition to sweets and toffees. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. It was in the year 1984 both brothers decided to separate and Prakash ...view middle of the document...
But Parle has managed the human resources very well so far. Parle provides motivation and confidence to its staff and other related members by providing various facilities and organizing certain events. The main motive is to provide comfortable and relaxed atmosphere that helps in increasing productivity and efficiency. Team-building exercises are also provided.
Parle has created a distinct brand image in the mind of customers which differentiates it from other players.
“Quality” has became a synonym for parle. Parle G, world’s largest seller of Glucose biscuits, has distinct image in the mind of school going children and even adults.
Customers are core to any business. They are the centre for any business activity. Parle has captured its customers through their frequent innovations in their products. They have made their product available in each and every retail outlet.
Most of the parle products are sold in 3-4 prices so that consumers can purchase the product as per their likings.
Even providing quality products have helped parle retain its customers and stop switching them to some other brand.
CSR initiatives:o As a part of its corporate social responsibility, Parle is keenly involved in the overall development of younger generation. o Its main CSR activities are following:-
Other Initiatives: Distributing stationery to students at school level Installation of hand pumps and ceiling fans Empowering women by teaching them new things Tree plantation drive for students Sponsor to six mentally retarded children
How they survive competition
o In the biscuit market, their main competitors have been Britannia, ITC and Priyagold.
o And among these also Britannia has always tried to give them a tough competition. o Lets see some statistics.
IMPORTANT BRANDS PITCHED AGAINST EACH OTHER
Parle Parle -G