Out Of Control Essay

735 words - 3 pages

Part I_Chap2 _Case2

Case2 : Out of Control
With a worldwide recall of some 8 million cars and 51 deaths that U.S. regulators say have been caused by mechanical failures in its cars, Toyota Motor Corporation faces a corporate crisis of epic proportions. What happened at the car company that had finally achieved the title of world’s largest car maker? (It overtook General Motors in 2008.) What factors contributed to the mess it now found itself in? At the core of Toyota’s manufacturing process is the Toyota Production System (TPS), which has long been touted and revered as a model of corporate efficiency and quality. Four management principles (the 4P model) were at the core of TPS and ...view middle of the document...

One initiative was localized manufacturing. Starting in the late 1990s, Toyota established manufacturing hubs in Asia, North America, and Europe. Such an approach meant relying more on local suppliers and design teams to tailor cars to local tastes. Another initiative was called Construction of Cost Competitiveness for the 21st Century, or CCC21. It was a massive cost reduction program. Through an ongoing process of redesigning parts and working with suppliers, more than $10 billion of

Part I_Chap2 _Case2

savings were achieved. The Value Innovation initiative was a more ambitious version of CCC21. Under this program, more savings were achieved by making the entire development process cheaper and by further cutting parts and production costs. And finally, the Global 15 initiative was a master global plan for attaining a 15 percent share of the global car market by 2010. As of mid-2010, Toyota had an 11.7 percent share of the worldwide car market. However, this “combination of high-speed global growth and ambitious cost cuts led to the quality lapses that tarnished the oncemighty brand.” Toyota’s president, Akio Toyoda apologized for the company’s actions and said, “We pursued growth over the speed at which we were able to develop our people and our organization. I regret that this has resulted in the safety...

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