This website uses cookies to ensure you have the best experience. Learn more

Online Shopping Market Essay

540 words - 3 pages

Online Shopping Market

With the economy down shoppers have less time and or money to browse around your typical brick and mortal retail stores. According to Retail Traffic Magazine in 2009 online sales accounted for 6 percent of all retail sales. They estimate that by 2014 online sales will account for approximately $250 billion; 8% of retail sales.

As cell phone technology and online marketing keeps getting more and more advanced more retailers are adding applications or shortcuts for consumers to access their online retail stores. Retailers put coupons, deals, and other marketing tools to use to try and entice the consumer to enter the store weather it is online or in the actual store. According to Market Wire, 83 percent of consumers are shopping online at least weekly. That is a very high number ...view middle of the document...

According to Market Wire some the ways companies like CanGo can combat consumer’s negative issues with buying online is by offering incentives that are targeted at their issues. “Some of the top ways to encourage consumers to buy more products online are free shipping (87 percent), free returns (63 percent), and fast shipping (42 percent). In addition, the ability to use in-store coupons online is increasingly valued among consumers -- 51 percent indicated it is a motivator to make more purchases online -- up from the 19 percent reported in Q1 2010” (Market Wire, 2010).

The market for e-commerce has steady growth. According to the US census which was released on May 26, 2011; U.S. retail e-commerce sales reached $145 billion in 2009, up from $142 billion in 200 which is an annual gain of 2.1 percent. From 2002 to 2009, retail e-sales increased at an average annual growth rate of 18.1 percent, compared with 2.2 percent for total retail sales. In 2009, e-sales were 4.0 percent of total retail sales—up from 3.6 percent in 2008. As you can see from the census statistics the market for online shopping has steady growth and continues to show this as well. A bar graph below from the US census will show the e-commerce growth in graphical form from 2004-2009.


E-stats. (2011, May 26). Retrieved November 23, 2010. Retrieved from

Feuer, S. (2010, May 1). Social shopping science. Retrieved November 25, 2011. Retrieved from:

Market Wire, (2010, August). Eight out of ten consumers shop online at least once a week. Retrieved November 25, 2011. Retrieved from;col1

Other assignments on Online Shopping Market

Aldi Example Essay

4571 words - 19 pages report. Special Buys app, provided by ALDI at the App Store and Google Play, is designed to view weekly special buys, create shopping lists and locate nearest ALDI. However, Special Buys app is unable to offer the service of online shopping, as ALDI have no plans to launch online home delivery even though the online grocery market will grow around 50 per cent in two years (Somerville, 2014) . Mobile e-commerce has become an inevitable trend in

Amazon Essay

1618 words - 7 pages operations. The business sector chosen for this assignment is online retail industry, which constitutes a significant portion of current business transactions. The modern business world greatly depends upon the online retail industry as this sector provides customers with many shopping conveniences and time benefits. This paper will specifically discuss online retail industry, and analyze how internet related capabilities have impacted marketing and

E-Marketplace, E-Mall, E-Tailing

596 words - 3 pages .  Electronic Marketplaces: An electronic marketplace is a virtual online market where organizations register as buyers or sellers to conduct business-to-business e-commerce over the internet. * Markets play a central role in the economy facilitating the exchange of information, goods, services and payments. * Markets create economic value for buyers, sellers, market intermediaries and society at large Functions of Electronic Market:- 1


373 words - 2 pages CH06 Quiz 1. What does it mean when we say m-commerce applications level the playing field for shoppers? a. | Consumers can deal directly with the sellers just like using eBay. | b. | m-commerce means tax free shopping in many states. | c. | It makes the market a buyer’s market. | d. | Consumers can comparison shop on the price and features of a product. | e. | all of the above | 2. Which of the following is not one of

Understanding The Factors Influencing The Fashion Retail Environment

2113 words - 9 pages centres and shopping online. Martin Lewis states; ‘Our high streets are squeezed in the middle of two massive dragons. The first firey breath is the growth of internet shopping for many staple goods, meaning people will leave their homes less. Then when they do leave their homes, it’ll be for destination products, things they want to see or smell, and it’s those things the monster malls are designed for’ (Lewis, M, 10 January 2011, Will we soon

Busn 460 Week 3 & 4

648 words - 3 pages constructed its website to mirror the consumer buying process. (3) • The team is attempting to find out why shoppers place items in their virtual shopping carts but don’t follow through with the purchase. (9) • Andrew utilized VALS2 to get a better understanding of their target market. (3) • CanGo has built their technology around the behaviors of the consumers. (9) • There was an increase in sales to the Japanese market. (6) • Debbie

Custommer Retaiing

3921 words - 16 pages Saddle River, N.J.: Wharton School Pub., 2009. Print. Stahlberg, Markus, and Ville Maila. Shopper marketing: how to increase purchase decisions at the point of sale. London: Kogan Page, 2010. Print. Underhill, Paco. Why we buy: the science of shopping. New York: Simon & Schuster, 1999. Print. Weinstein, Art. Market segmentation: using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior. Rev. ed. Chicago, Ill.: Probus Pub. Co., 1994. Print.

Future Of Shopping Malls

1538 words - 7 pages Field, sales rose to $945 from $900 per square foot. There are 39 Penney stores set to close this year, almost all are located in weak malls, and many have Sears as a co-anchor. More malls are closing than new ones opening, it is expected that 15% of the 1500 U.S. malls will close in the next decade. Shopping Mall and e-commerce Many believe that e-commerce has a lot to do with malls becoming “dead malls” but online sales only accounted for

Case Study

580 words - 3 pages Survey data analysis: We conducted an online survey and had 121 respondents from different US cities. Most of them did not use Peapod for their grocery shopping (Appendix A) * Attributes important for choosing Grocery Items: From our findings, we could find that most of the people cared about past experience at the store and price for choosing their grocery stores (Appendix B). Also the other major factors were nutritional information

Ebay Strategic Analysisi

608 words - 3 pages and good publicity between eBay’s customers because they will talk about the company well, and that will make that the customers of eBay increase.   Some other unique competences are:  1. The security department as it makes online shopping on eBay safer than in other websites.   2. The educational system class which makes customers more familiar with eBay, which will increase the number of visits to the web as consequence.   All this


3811 words - 16 pages respond to emerging challenges. Amazon operates in the online shopping industry, an industry that is characterized by growing consumer acceptability, rapidly changing technology, and rising security threats. Amazon has been a major player in this market since its inception and had grown to be the largest online retailer in the world at the time of the case. Some of the key problems that Amazon is facing are the growth of competing companies that

Similar Documents

Management Essay

521 words - 3 pages bnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnm BRM Assignment Submitted by: Asad AzeemSubmitted to:Dr.Tasneem Akhtar11/15/2014 ID:12223003 | FACTORS WHICH AFFECTS THE ONLINE SHOPPERS ATTITUDES TOWARDS ONLINE SHOPPING Brief Introduction The idea of e

Marketing Research Essay

1085 words - 5 pages home for shopping | 3.53 | 0.93 | | 3. I shop online as I can shop whenever I want | 3.48 | 0.95 | | 4. I shop online as I can then save myself from chaos of traffic | 3.43 | 0.98 | | 5. I shop online as I can save myself from market crowd | 3.39 | 0.94 | | 6. I shop online as I can get detailed product information online | 3.36 | 0.98 | | 7. I shop online as I get broader selection of products online | 3.31 | 0.88 | | 8

Wall Street Journal H&M Essay

590 words - 3 pages store. H&M’s has two products, which are placed on the cash cow line, there are clothing and accessories. Online shopping and H&M’s magazine are placed on the star line. H&M is mostly placed in cash cows on the BCG matrix model. The main products that H&M produces are clothing, footwear and accessories. Both clothing and accessories are considered as cash cow on the BCG model since both products are low market growth. H&M

Brick & Mortar Vs. Online Stores

1276 words - 6 pages shoes might start at three in the morning or five at night. Online shopping brings the global market place directly to a shopper’s front door. Under normal circumstances, the common person would not be able to browse or make purchases from stores in far away international markets. When shopping online there are piggyback sites that give credit for using them and buying at particular stores. Particularly, there is a site called Ebates. It is a free