This website uses cookies to ensure you have the best experience. Learn more

Omega Paw Case Study

1128 words - 5 pages

Name: Date: February 4, 2014
Case Title: Omega Paw Inc.

1. Key Events:
• In September 2012, Ebert invented a self cleaning litter box and had set up a company to distribute this and other pet care products across north America
• In August 2011 after 4 months of advertising in magazines and tv commercial,s, omega sold 2500 units, but there was an issue with the moulds and people who ordered had to wait a few weeks
• In August 2011, they decided to end direct to customer, and targets pet stores. They sold for a few months but the prototypes were not perfect so it damaged the reputation a bit
• By December 2011, the new and improved edition was ready and sold in Canada still. Was ...view middle of the document...

• Mail order/tv campaign is expensive for a trial run and would run in the US. Must hire two companies – one to answer phones and the other to collect money.
• If he sold to mass distribution outlets, it would cost about $50,000 for changes to the product.
o Would also have to sell directly to the specific mass distribution buyers, complicating the process.
o Could they keep up with these sales and the mark up?
• There are different rules to selling to grocery stores, and the demands on Omega would be high.
o Would enough people buy this from a grocery store?
c. Gather and analyze the required quantitative data. Note any important data below i.e. SWOT, Porter’s, Other:
o Marketing budget is $100,000, and the manufacturing facility has a capacity of 3,500 per week.
Strengths
o Has done research on the market – know the target
o Easy and cost effective product for consumers
o Good advertising
o Distributors already

Weaknesses
o Not a large amount of capacity – might need to grow this
o Marketing budget is not very high compared to what might be needed for different avenues.

Opportunities
o Large cat owner market
o Omega is the only self-cleaning litter box on the US market in 2011

Threats
o Direct and indirect competition through other self-cleaning litter boxes in Canada, and the basic models.
o Possible changes in needs of consumers
o Sold the product before it was ready – people might have that view of Omega in their heads still.

4. Alternatives:
1. Different advertising to increase attention.
2. Mail order/tv campaign again. – direct sale to customers
3. Mass distribution to places like Walmart
4. Sell to grocery stores.

5. Decision Criteria:
o Omega needs to be able to afford it, and needs to be able to keep up with demand.
o Needs to lead to growth in sales and market share
o Grow into different places
6. Alternative Analysis – Identify each Alternative against the Decision Criteria including Pro’s and Con’s
1. If they choose to change the advertising to increase attention, this is a cost effective way and will allow omega to steadily keep up with orders and growth. This however, might not lead to growth into different places and selling might not increase as drastically as Ebert would like
2. Mail order campaign or selling on tv would be expensive...

Other assignments on Omega Paw Case Study

Case Study Shell

3013 words - 13 pages In the first case we observe company which is the main producer of drinks in the world and which has huge investment portfolio and real power in corporate social responsibility. In other word it is highly aimed to follow «best practices» of corporate social responsibility initiatives and sustainable development measures. Corporate social initiatives slightly vary as companies operate in different industries. Introduction of the Royal Dutch

Fourier Analysis Of Control System

5034 words - 21 pages feedback. (Figure 2) Control system response Time response: Time response of a control system is a study on how the output variable changes with time when a typical test input signal is given to the system. The commonly test input signals are those of step functions, impulse functions, ramp functions, parabolic function and sinusoidal functions. The time response of a control system consists of two parts: the

Lvmh's Diversification Strategy Into Luxury Goods

5802 words - 24 pages Mergers and Acquisitions24 9.0 REFERENCES25 1.0 Executive Summary The aim of this paper is to discuss the key strategic issues that LVMH face and establish some future recommendations that can be implemented in order for LVMH to remain successful in the luxury industry. In order to determine the key strategic issues a number of analysis tools were applied to the case study; they include Porter's 5 forces model, SWOT analysis and PESTEL. It was found

Strategy

8616 words - 35 pages -brands to enjoy the benefits of reduced risk. The extension strategies used by Beiersdorf Company are Line extensions, and Category extension. Line extension has been used in the 8 introduction of new products, in order to target the potential customers and market segments in the same product class (Reddy K, Holak S L. and Subodh B 1984) In such a case, the parent brand is made use of. Category extension has also helped the company to

Mgt216

714 words - 3 pages The first ethical issue presented in the ethics game simulation was whether to warn consumers about the contaminated product and what information to provide consumers about the contaminant. The second ethical issue was whether to sell a product that does not meet U.S. safety requirements in a foreign market that has lower safety restrictions. G-BioSport was not required to meet prior approval from the Federal Drug Administration before they

Economy Effect Of Marijuana

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout

2033 words - 9 pages . The shoppers were charmed anyway, and acted on those gut feelings by choosing a coupon from the store that had flattered them over a coupon from a similar store. The study indicates that even flagrant flattery can sway customers. Business Psychology This month we’re looking at flattery and ingratiation, pervasive tools of influence in the workplace. Across the next few pages, we’ll show why insincere compliments and sucking up are effective—and

Hospitals Paper

6014 words - 25 pages I hope to provide in this paper a comprehensive understanding for what the term “hospital” has become. Hospitals are an extremely complex system that man has created and shaped and reshaped throughout history. My goal in writing and researching this paper will be to provide those who read it a clear understanding on how the hospital system got to where it is today, and to shed some light on the many organizations that affiliate with and

Course Syllabus

2610 words - 11 pages | |Recommended |The best way to learn mathematics is to PRACTICE, PRACTICE, and PRACTICE. At least forty minutes of study per day, every day| |Study Time |(including weekends and holidays) is necessary for the success in this class. You may need more (or less) study time | | |depending on your math background and skills. Forty minutes of study

Management

1477 words - 6 pages themselves to the Boeing Values. The Code of Conduct is a certification that occurs on a yearly basis to certify all employees that they will follow the Code of Conduct (The Boeing Company: Ethics, 1999-2012). The Ethics Challenge is where Boeing provides training to help educate employees about certain situations that may arise throughout the day. In this challenge, there are specific case scenarios that can be used (The Boeing Company: Ethics

Assisted Suicide

1015 words - 5 pages Should physician-assisted suicide be legal? While I believe if one chooses to end his or own life through physician assistance for reasons that they chose, the choice should be up to the individual. Physician-assisted suicide should be at one's discretion. “Assisted Suicide, also called Voluntary Euthanasia, is currently a contentious issue in many countries. Because Euthanasia is legal in a few modern democracies: the Netherlands, Belgium

Similar Documents

Are You He Essay

1293 words - 6 pages ? There are actually there are several types of vegetarians. Most people hear the word vegetarians and automatically think “ Rabbit food”. Well that is just not the case; let me give you some insight on the different types. Vegans are the most controversial of the three. These types of vegetarians do not eat meat of any kind. Including excluding any types of foods derived from animal products or animal products of the finished process such

Reflection Paper

1663 words - 7 pages specific segments of the market, so that we do not generate stereotypes and eliminate the possibility of targeting too broadly or missing out on possible target opportunities. In the case of our project, we have targeted youths and working professionals who are heavy users of smartphones and public transports (Behavioural), as well as those who lead a hectic lifestyle and are technology-savvy (Psychographic). After reviewing all the

Analysis Of The Ways Of Speaking And Other Cognitive Behaviors Of The Patients Of Broca's Aphasia And Wernicke's Aphasia

4654 words - 19 pages members. Qualitative case-study and structured research approach was maintained. A questionnaire was followed. We went to the people concerned, talked directly to them and observed their behaviors. Patients were selected from Dhaka, Mymensingh, Trishal and Sherpur. Some patients were selected on the basis of familiarity. The rest were contacted on the basis of the information provided by two medical college hospitals (one in Mymensingh, and the

Investigation Of Factors Affecting Healthcare Organization’s Adoption Of Telemedicine

6881 words - 28 pages Technology Adoption in Small Business,” Omega: The International Journal of Management Science, Vol.23, No.4, 1995, pp.429-442. [23] Rai, A. and Yakuni, R., “A Structural Model for CASE Adoption Behavior,” Journal of Management Information Systems, Vol.13, No.2, 1996, pp.205234. [24] Chau, P.Y.K. and Tam, K.Y., “Factors Affecting the Adoption of Open Systems: An Exploratory Study,” MIS Quarterly, Vol.21, No.1, March 1997, pp.1-24. [25] Moore, G.C. and