Nike Swot Analysis

1181 words - 5 pages

Strengths
Nike has a strong global brand which everyone will know by its logo. The logo itself needs to be presented without the name and everyone will know what it is, that is how powerful the brand is. Some companies require their names to be present but in this case that is not true. This is garnered a long term customer loyalty base where the products are synonymous with high quality clothing and fitness trainers. The power of the brand is also evident in the fact that Nike has well known athletes and other celebrities which will put further backing to the brand if it is deemed to be “cool” to wear. Athletes like LeBron James, Roger Federer and others such as Andrew Luck where each of ...view middle of the document...

The company can stick their logo on a plain white t-shirt and sell it for over triple the manufacturing cost, not to mention the fact that the company has had problems in the past with its manufacturing processes. The high mark up on the basic products allows the company to generate large levels of profits which can be a seen as unethical, but they do operate as a for profit company. The supply chain is the most important aspect of Nike’s business model, as they need to ensure that they have a solid supply chain from sourcing raw materials to manufacturing and to delivery logistics. Each of these areas creates a cost for the company, much like any other, and they could try to squeeze their factory workers with lower wages and/or bad working conditions.
Workers rights violated?
The profit margin of the company is impacted by other factors which aren’t the supply chain. The other main restrain on the margin is the retailer cuts where the retailer will push for a lower wholesale price in order to keep lower prices for their customers. The only way Nike can bypass this is by having their own physical stores, however this would result in an increase in fixed overheads such as wages, rent and utilities which can make it counterproductive. The only way in which this would work is if the store is locating in a central location with a high number of footfall, the best example for the UK is London Oxford Circus, which gets domestic and international tourists entering the branch.
Opportunities
Technology is moving very quickly, and the industry is coming up with new different form factors of usable technology. Mobile phones became smartphones, CDs became MP3 players and VHS became Blu-Ray discs. Nike has dabbed it’s hand in technology when it created Nike+ with a collaboration with Apple where is was sold as a smartphone feature to track running distances and calories burned. Nike had then moved onto making its own wearable fitness technology with a fitness watch, the FuelBand and with a game with the Kinect camera for Xbox 360. Nike could look at investing into more of these types of wearable technology so that they technology is already placed in smartphones. This would be an excellent way to create licensing revenue as well as having a wider reach of consumers.
There are various different types of shoes that Nike offer and the products are seemed to be blurring into other product ranges. Within the Nike Free range, there is Freerun 3.0, Freerun 5.0, Freerun+ 2ID, FlyKnit, FlyKnit Lunar1 +ID and...

Other assignments on Nike Swot Analysis

Business Management Essay

7457 words - 30 pages  purchasing Samsung phones  rather than apple iphone, it may not state the reason for this, therefore apple wouldn’t know  what decision to take because it doesn’t state the reason why customers are purchasing  Samsung phones. Companies can use secondary research to complete their own PESTLE  and SWOT analysis to help them establish and achieve the goals of the company.         Costs are also an important consideration in market research, as one

Strategic Management Essay

6907 words - 28 pages Logistics Warehouse Source: Puma PressKit, (2012) Puma Value chain, Puma Warehouse, retail and offices A very little impact when being compared to the other areas of value chain Logistics The movement of goods from Tier 1 to warehouse and then to the storehouse and lastly to the subsidiary business. 2.11 SWOT analysis S-Strength W-Weakness O-opportunities T-Threats Figure: 2.11.1 Source: Neni

Mgt216

714 words - 3 pages The first ethical issue presented in the ethics game simulation was whether to warn consumers about the contaminated product and what information to provide consumers about the contaminant. The second ethical issue was whether to sell a product that does not meet U.S. safety requirements in a foreign market that has lower safety restrictions. G-BioSport was not required to meet prior approval from the Federal Drug Administration before they

Economy Effect Of Marijuana

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout

2033 words - 9 pages ECONOMY 26 Luring a big firm to town is not the secret to job growth DEFEND YOUR RESEARCH 30 Are morning people wired for success? VISION STATEMENT 32 The social web’s east-west divide COLUMN 38 Warren Bennis looks back on his surprising path to fame New Thinking, Research in Progress hbr.org New Thinking, Research in Progress hbr.org FIRST The VC Shakeout Venture capital hasn’t worked for a decade and must be radically

Hospitals Paper

6014 words - 25 pages I hope to provide in this paper a comprehensive understanding for what the term “hospital” has become. Hospitals are an extremely complex system that man has created and shaped and reshaped throughout history. My goal in writing and researching this paper will be to provide those who read it a clear understanding on how the hospital system got to where it is today, and to shed some light on the many organizations that affiliate with and

Course Syllabus

2610 words - 11 pages [pic] COURSE SYLLABUS Semester: Fall, Year: 2012  College Mission Statement Richard J. Daley College provides high-quality education which leads to academic success, career development, and personal enrichment that fulfill diverse community needs. Mathematics Department Mission Statement Our mission is to deliver excellent service and to provide learning opportunities by offering a wide range of mathematics courses, which will help our

Management

1477 words - 6 pages Boeing Management Planning Heather Oetzel MGT 330 October 22, 2012 Joe Cheng Abstract Boeing is known as “the world’s leading aerospace company and the largest manufacturer of commercial jetliner and military aircraft combined ("The Boeing Company: About Us", 2012). Every company uses different types of management techniques including how the planning function of management is used. Planning allows organizations to develop how the

Assisted Suicide

1015 words - 5 pages Should physician-assisted suicide be legal? While I believe if one chooses to end his or own life through physician assistance for reasons that they chose, the choice should be up to the individual. Physician-assisted suicide should be at one's discretion. “Assisted Suicide, also called Voluntary Euthanasia, is currently a contentious issue in many countries. Because Euthanasia is legal in a few modern democracies: the Netherlands, Belgium

Tanglewood Case 1

797 words - 4 pages Tanglewood’s staffing strategy requires the organization to make key decisions about the acquisition, deployment, and retention of the organization’s workforce. In order to accomplish this, Tanglewood’s must make thirteen decisions regarding its staffing levels and its staffing quality. One of the first decisions that Tanglewood needs to choose is to acquire or develop talent. Tanglewood should try to develop their current talent because one

Nnnnn

1391 words - 6 pages Есе по въпроса: Кои от всички „действащи” лица могат да се разглеждат като морално отговорни и в какво именно? по казуса Форд „Пинто” Корпоративните злодеяния са нанесли повече вреди на обществото от всички улични престъпления взети заедно. Според данни на ФБР сумата от уличните престъпления възлиза на $3.8 млрд. годишно, а загубите от корпоративните измами между $100 млрд. и $400 млрд. годишно

Similar Documents

Pricing And Retail Strategy Essay

579 words - 3 pages superior to that of the competition. References: Grewal, D., & Levy, M. (2012). Marketing (3rd ed.). New York, NY: McGraw-Hill/Irwin. Nike - Statistics & Facts | Statista. (2014). Retrieved from http://www.statista.com/topics/1243/nike/ NIKE, Inc. SWOT Analysis. (2014). NIKE, Inc. SWOT Analysis, 1-8. “Nike Store. Nike Air Max 2015 Women's Running Shoe.” Nike Store. Shoes, Clothing & Gear. Web.

Love For People Essay

1203 words - 5 pages SWOT is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. SWOT analysis also refers to the process through which decision makers develop their awareness of organizational environments so as to influence performance now and in the future (Naryanan & Nath, 1993: 197). Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential

Vans Analysis

437 words - 2 pages Vans Flow: 1. Background information 2. Client analysis (SWOT analysis) 3. Comparison with its competitors (Perceptual map)+ suggestions 4. Customer analysis (Market segmentation)+ suggestions Background information: (30s) • An American brand since 1966 • Apparel industry • Starting to sell classic skateboarding shoes when the huge skateboarding era (1970s) hit the States • It is considered as the largest extreme

Nike Fuelband Market Study Essay

3065 words - 13 pages their bracelet, creating emotional attachments that connect consumers with feelings of empowerment; this gives NIKE the advantage of reaching the “self-expressive” level of benefits with its consumers. The idea that NIKE can give you a leg up on the competition is a heavy emotional benefit that drives the current brand image of NIKE’s athletic bracelet. 1.5. PESTLE Analysis 1.6. SWOT Analysis Part 2 – Qualitative data Analysis