Spring 2013 | International Marketing |
MRKT 405 | Team Project |
Netflix, Inc. provides Internet television network service that enables subscribers to stream TV shows and movies directly on TVs, computers, and mobile devices in the United States and internationally. The company operates in three segments: Domestic Streaming, International Streaming, and Domestic DVD. The Domestic Streaming segment offers access to content delivered over the Internet to various connected devices, such as PCs, Macs, game consoles, smart TVs, Blu-ray players, hone theatre systems, ...view middle of the document...
The company was founded in 1997 and is headquartered in Los Gatos, California.
As said in the previous paragraph, the company operates in three segments: Domestic Streaming, International Streaming, and Domestic DVD. International Streaming segment engages in the streaming services primarily in Canada, Latin America, the United Kingdom, Ireland, Finland, Denmark, Sweden, and Norway.
International Streaming Segment is limited just to few regions and should be expanded. Expansion of that segment of the company would have a positive effect on the revenue as the number of subscribers would increase.
As mentioned before, the main products of the company are streaming and DVD providing to its subscribers. Internet streaming media is a better product and that is the one that brings in more revenue. The number of subscribers has been increasing over the years and the company has been increasing its database as well as some exclusive TV shows only on their website.
Netflix would benefit from expanding into Central and South European Markets because it would expand its customer base which would ultimately increase the revenue. People are addicted to watching movies and TV shows and Netflix would have success in these markets as well as in the United States. Expanding into those markets would benefit company compared to the competition due to first mover advantage.