This website uses cookies to ensure you have the best experience. Learn more

Nesvita Essay

4076 words - 17 pages

NESTLÉ NESVITA Cereal Milk Drink
By Ma. Cristina Villanueva

In 1994, NESTLÉ launched the first of its kind instant cereal beverage under the brand NESVITA
in the Philippines. This was the first product launched by NESTLÉ under the NESVITA brand name.
NESTLÉ NESVITA Cereal Milk Drink truly was a revolutionary product back then since it was harping
towards the benefits of convenience and healthy nutrition.
Since 1994 until the late 90’s, NESTLÉ NESVITA Cereal Milk Drink was the only instant cereal
beverage in the market. The NESVITA brand name has been synonymous already with instant cereal
beverage similar to that of Coca-Cola (or Coke) to soft drinks. However in ...view middle of the document...

The primarily role of the brand is to shift current Energen users to BEAR BRAND Busog Lusog and attract
new users into the category. In the first 6 months of the launch of BEAR BRAND, it has been able to grab
share from Energen but it has also cannibalized a portion of NESVITA Cereal Milk Drink’s market share.
Since NESVITA Cereal Milk Drink is the biggest contributor and profit driver for the total NESVITA
business, the challenge that the NESTLÉ Management posed to the NESVITA team is how it can grow the
business further without changing its positioning as a “premium” cereal beverage brand targeted mainly
to Filipino adults who are into a healthy lifestyle.

* Energen has the same distributor as Kopiko (which is an emerging player in the pure soluble coffee category)

NESTLÉ Worldwide
NESTLÉ was founded in 1866 by Henri NESTLÉ, a Swiss pharmacist who developed a food for
babies who were unable to breastfeed. His first success was a premature infant who could not tolerate
his mother's milk or any of the usual substitutes. NESTLÉ's new formula saved the child's life. People
quickly recognized the value of this new product, and soon after, it was being sold in much of Europe.
Today, NESTLÉ is the world's leading nutrition, health and wellness company. It is the biggest food
company in the world with sales of CHF 107.6 billion in 2007, and net profit of CHF 10.6 billion. It has
factories and operations in almost every country in the world.
NESTLÉ in the Philippines
Although NESTLÉ products were already available in the Philippines as far back as 1895, it was
not until 1911 that the NESTLÉ and Anglo Swiss Condensed Milk Company was established in the
country, with its first sales office in Binondo, Manila. The Company was forced to suspend its operations
during World War II, but soon made a comeback after Liberation, under a new name: Filipro, Inc. In
1960, NESTLÉ S.A. and San Miguel Corporation entered into a partnership resulting in the formation of
Nutritional Products, Inc. (Nutripro). In 1962, Nutripro’s first factory started operations in Alabang,
Muntinlupa to manufacture NESCAFE. Through the years, other manufacturing facilities were
established in Cabuyao, Cagayan de Oro, Lipa, Quezon City, and Marikina to meet the growing demand
for NESTLÉ products in the country. In 1977, Filipro, Inc., the trading company, and Nutripro Inc., the
manufacturing company, merged under the name Filipro, Inc. In 1986, Filipro, Inc. changed to its
present name as NESTLÉ Philippines, Inc. In 1991, NESTLÉ pioneered food production and distribution in
the AIJV (ASEAN Industrial Joint Venture), a regional trade complementation program. The Company
participated in this program with the manufacture of breakfast cereals at the NESTLÉ Lipa Factory2, for
export to the ASEAN markets. In late 1998, NPI became a wholly owned subsidiary of NESTLÉ S.A.,
following the latter’s purchase and acquisition of San Miguel...

Other assignments on Nesvita

Course Syllabus Essay

2610 words - 11 pages [pic] COURSE SYLLABUS Semester: Fall, Year: 2012  College Mission Statement Richard J. Daley College provides high-quality education which leads to academic success, career development, and personal enrichment that fulfill diverse community needs. Mathematics Department Mission Statement Our mission is to deliver excellent service and to provide learning opportunities by offering a wide range of mathematics courses, which will help our

Management Essay

1477 words - 6 pages Boeing Management Planning Heather Oetzel MGT 330 October 22, 2012 Joe Cheng Abstract Boeing is known as “the world’s leading aerospace company and the largest manufacturer of commercial jetliner and military aircraft combined ("The Boeing Company: About Us", 2012). Every company uses different types of management techniques including how the planning function of management is used. Planning allows organizations to develop how the

Assisted Suicide

1015 words - 5 pages Should physician-assisted suicide be legal? While I believe if one chooses to end his or own life through physician assistance for reasons that they chose, the choice should be up to the individual. Physician-assisted suicide should be at one's discretion. “Assisted Suicide, also called Voluntary Euthanasia, is currently a contentious issue in many countries. Because Euthanasia is legal in a few modern democracies: the Netherlands, Belgium

Tanglewood Case 1

797 words - 4 pages Tanglewood’s staffing strategy requires the organization to make key decisions about the acquisition, deployment, and retention of the organization’s workforce. In order to accomplish this, Tanglewood’s must make thirteen decisions regarding its staffing levels and its staffing quality. One of the first decisions that Tanglewood needs to choose is to acquire or develop talent. Tanglewood should try to develop their current talent because one


1391 words - 6 pages Есе по въпроса: Кои от всички „действащи” лица могат да се разглеждат като морално отговорни и в какво именно? по казуса Форд „Пинто” Корпоративните злодеяния са нанесли повече вреди на обществото от всички улични престъпления взети заедно. Според данни на ФБР сумата от уличните престъпления възлиза на $3.8 млрд. годишно, а загубите от корпоративните измами между $100 млрд. и $400 млрд. годишно

The Penis

1052 words - 5 pages The short story ”The Penis” is written by Hanif Kureishi. The short story is about a penis, which has been separated from its owner Doug, who we hear from later on. At first though we hear about a guy called Alfie who was “a cutter – a hairdresser – and had to get to work”. He is having breakfast with his wife, when she asks him what he did last night, and if he had a good time last night? Alfie can not remember what he did last night, he then

Managed Care Paper

543 words - 3 pages Managed Care and Case Management Care Marvin Lloyd BSHS/402-Case Management 27 August 2012 Virgil Miller Managed Care are techniques employed to help reduce the cost for providing health benefits and a system for improving organizations quality of care


439 words - 2 pages The life expectancy is lower; so people are not kept alive with drugs for decades in a virtual sleep state. There is less state education; so kids don't have it drilled into them that their only goal in life is to make money, at the cost of 'everything' else. The health care is less; so diseases, usually brought by Westerners, kill many more than they do in countries where drug companies can make a fortune from selling medicines that aren't

Chapter 6 International Business

7113 words - 29 pages CGGGG The Political Economy of International Trade Chapter Outline OPENING CASE: Why Are Global Food Prices Soaring? INTRODUCTION INSTRUMENTS OF TRADE POLICY Tariffs Subsides Country Focus: Subsidized Wheat Production in Japan Import Quotas and Voluntary Export Restraints Local Content Requirements Administrative Polices Antidumping Policies Management Focus: U.S. Magnesium

Scope And Goals

279 words - 2 pages Introduction: Kudler Fine Foods is a specialty food store based in San Diego, California with its three locations in La Jolla, Del Mar, and Encinitas. Kudler Fine food prides itself on offering fresh and organic products that are carefully selected from local farmers and around the world. The organization has recently taken the initiative to start a Frequent Shopper Program to market and increase sales. This program will offer the customers a


251 words - 2 pages Meerkat The meerkat or suricate, Suricata suricatta, is a small mammal belonging to the mongoose family. Meerkats live in all parts of theKalahari Desert in Botswana, in much of the Namib Desert in Namibia and southwestern Angola, and in South Africa. A group of meerkats is called a "mob", "gang" or "clan". A meerkat clan often contains about 20 meerkats, but some super-families have 50 or more members. In captivity, meerkats have an average

Similar Documents

Mgt216 Essay

714 words - 3 pages The first ethical issue presented in the ethics game simulation was whether to warn consumers about the contaminated product and what information to provide consumers about the contaminant. The second ethical issue was whether to sell a product that does not meet U.S. safety requirements in a foreign market that has lower safety restrictions. G-BioSport was not required to meet prior approval from the Federal Drug Administration before they

Economy Effect Of Marijuana Essay

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout Essay

2033 words - 9 pages ECONOMY 26 Luring a big firm to town is not the secret to job growth DEFEND YOUR RESEARCH 30 Are morning people wired for success? VISION STATEMENT 32 The social web’s east-west divide COLUMN 38 Warren Bennis looks back on his surprising path to fame New Thinking, Research in Progress New Thinking, Research in Progress FIRST The VC Shakeout Venture capital hasn’t worked for a decade and must be radically

Hospitals Paper

6014 words - 25 pages I hope to provide in this paper a comprehensive understanding for what the term “hospital” has become. Hospitals are an extremely complex system that man has created and shaped and reshaped throughout history. My goal in writing and researching this paper will be to provide those who read it a clear understanding on how the hospital system got to where it is today, and to shed some light on the many organizations that affiliate with and