Mtv Department Essay

265 words - 2 pages

It is undeniable that there is a shift in viewership’s habits. More and more every day, viewers want to see their favorite shows and programs when they want and where they want. Although television is still the n.1 way for audience to watch show (and still the most lucrative for networks), new forms of viewership (mobile devices, on demand) are on the rise, and this seems an ...view middle of the document...

Many networks are trying to take initiative, creating mobile apps and giving to the audience the chance to see their shows on mobile devices, where and when they want (HBO GO, to make one example). MTV, in spite of a very young audience (“the digital natives”), doesn’t seem to have an appropriate strategy to take advantage of these shifts in viewership. Whit a business plan, I will try to create and develop a new department, for MTV - the Digital Development Department – which goal is to find solutions and new strategies to gain back the leadership to the network among the “digital natives”. The department will create new apps for mobile devices; it will try to stipulate agreements with Hulu, Netflix; etc. In the long run, my goal is, for the department, to create shows that will air exclusively (or primarily) in the “digital space”. I will try to find ways to monetize on digital platform, making of MTV the N.1 brand among digital natives.

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