A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place(distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace. Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market. Samsung targets those people who want to buy new technology based Android ...view middle of the document...
Public relations (PR) are the practice of managing the flow of information between an organization and its publics. Public relations provide an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Their aim is often to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about the company, its leadership, and products or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
To maintain a strong relation with the consumers, Samsung has their own website that provides the consumers with information about their GALAXY handsets as well as other services. They have an online chatting section called “Voice of Customer” which maintains their campaigning with the statement-“Our customer service team is always willing to answer your proposal concerning Samsung Service”.
There are also outlets of Samsung which are located in a variety of places of numerous countries. These outlets serve their consumers with a range of helping activities regarding any difficulties against GALAXY handsets.
. Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment. From a marketing perspective, publicity is one component of promotion which is...