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Miss Essay

1701 words - 7 pages

[pic] WATERFRONT QUARTER, HUDDERSFIELD
DEWSBURY CENTRE, DEWSBURY

|Assignment title |Task 1 – The Role of Marketing |
| |
|Assessor |Jo Holmes |
| |
|Date issued ...view middle of the document...

However, you are aware that |
| |this will be a risky venture because in the UK, at least 1 in 3 small businesses fail within the first 3 years. |
| | |
| |One of the key reasons for business failure is poor marketing. Successful businesses are ones that understand and meet the |
| |requirements of their customers. Detailed market planning and market research is therefore an essential tool for new |
| |businesses, to find out details such as the potential size of the market, the extent of the competition, as well as |
| |consumer preferences and tastes. |
| | |
| |You are determined to be a success, so channel your energy into the marketing. |
| |
|Task 1 |You have decided to investigate what marketing techniques two of the leading drinks manufacturers utilise. For this task |
| |you need to produce an illustrated PowerPoint presentation describing the marketing activities of Coca Cola and Red Bull in|
| |relation to their specified products. |
| | |
| |Briefly describe each strategy and include examples of: |
| |Growth strategies |
| |Survival strategies |
| |Branding |
| |Relationship marketing |
| | |
| |For your marketing strategy to be successful you need to research any issues that could be a limitation or...

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