role in marketing. This type of marketing uses various online advertisements to drive traffic to an advertiser's website. Banner advertisements, pay per click (PPC), and targeted email lists are often methods used in Internet marketing to bring the most value to the advertiser. Internet marketing is a growing business mainly because more and more people use the internet every day. Popular search engines such as Google and Yahoo have been able to capitalize on this new wave of advertising.
Taking BMW as company car, I will outline most of the roles that internet marketing has on marketing as a context. As all products are designed according to all ...view middle of the document...
So by using internet it is easy for and faster to reach a vast and wide range of people.
BMW makes its segmentation very easy such as; 3-series by having different engine sections, the company gives consumers a selection chance and as every engine price is different, BMW uses demographic segmentation by giving the customers a chance to select their own wants. There are three important segmentation in demographic section; income, gender and age. BMW is mostly preferred by men, age is over 35 and income is usually more than 75.000$. These are customers’ average profiles of BMW. When we take a look we can easily notice that BMW retail stores are usually located in upper classes’ neighborhoods. Consumers who have BMW usually live in these types of neighborhood or better than mentioned ones. Basically, we get the idea of BMW’s geographic segmentation. The company tells potential consumers that we’re luxury car manufacturer and our brand and quality deserve to be here.
‘’ Market segmentation plays a key role in the marketing strategy of almost all successful organizations’’ is written in the book which is absolutely correct. If BMW hadn’t segmented their X-series, the car concept wouldn’t be that successful. At first they realized X-5’s influential sales and X1, X3 and X6 came out step by step. Nowadays X-series are used by many different types for example; females prefer X3, families are X5 and as a sport car, X6 takes the first rank in the ranking.