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Mgmt311 Essay

2099 words - 9 pages

MGMT311: Management of Change

Reflective Learning Journal

ENTRY 1

|Name of Organisation (case study)|Apple Inc. |
|Describe the industry and |Apple Inc is an American multinational corporation that designs and manufactures consumer electronics, |
|organization in which this change|computer software, and personal computers. The company’s best-known hardware products include Macintosh |
|has occurred / is occurring |computer, the iPod, the iPhone and the iPad. (Waters 2014) |
|Specific details of change ...view middle of the document...

It is a useful |
| |tool for understanding market growth or decline, and as such the position, potential and direction for a |
| |business. (Gupta 2013, p. 35) |
| |Political: Bad international relations, wars and terrorisms might influence Apple in a huge manner. |
| |However, Apple has no ability to control all of these factors. Apple outsources many of its parts and |
| |products outside America, such as Ireland, Czech Republic, Korea, China and Cork. Political conflicts |
| |between U.S and any of these states may have awful outcomes for Apple. If there is any political conflict |
| |of U.S with any of these countries then this would have devastating outcome for Apple Inc. (Bello 2012) |
| |Economic: The global economic crisis had huge impact on Apple Inc. The inflation rate went high and so did|
| |the unemployment rate in the country, and since Apple products were viewed as luxury products, the |
| |customers started to spend less on them. Even though U.S dollar has lost value, Apple is not as endangered|
| |economically. The company has purchased itself foreign currency, to minimize the economic effects of |
| |inflation on Apple Inc. It needs to be said that U.S dollar’s depreciation has in fact increased Apple’s |
| |revenue in the international market. (Muller 2009) |
| |Social: Two factors always have been on forefront of Apple products throughout the history, the design and|
| |the quality. The purchasing of luxury products have gone up because the purchasing power of consumers has |
| |risen in different market across the world and people prefer to buy iPod, iPhone and iPad. As music |
| |industry growth has increased, which is the biggest social influence on Apple because the main essential |
| |music store is iTunes. Therefore, Apple has gained so much from social factors because it is defining an |
| |individual’s modern lifestyle. |
| |Technological: The technology market for computers and mobile phones has become huge, adding more |
| |competition in the market; also technology innovations and...

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