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Mcdonalds History Essay

1913 words - 8 pages

|Managing change |
|Managing Change - McDonalds |
|McDonalds |
| |
|By: Dangermin Field ...view middle of the document...

The development of digital photography does the same for makers of cameras and roll film. The Internet continues to ask testing questions of retailers and financial services firms, while low-cost airlines threaten the survival of established carriers.
Change today is prevalent in every sector in the world. Today change is happening at an ever faster rate majorly because of the increase in globalization and technological changes that are taking place. Today, all the organization are trying to work on the changing pace of technology, technological changes have not only affected the organizations but also the lives of individuals as they have a global reach, the medium of information that is available today has increased considerable. The firms today are downsizing themselves and societies and institutions are becoming decentralized.
Change management has become one of the major components which helps in managing the work, strategy, organization, people and culture of the organization. Change is important so as to keep an organization more competitive to face the changing demographics and technological trends and increasing globalization. Change management is an ongoing process so as to keep the organization’s structures, processes and strategies up to date.
Company Background:
History of Mc. Donalds
‘I m Loving it’ a tagline known to every segment of the market, let it be kids, youngsters or elderly people. McDonalds is a global foodservice industry, which began its operations in the 1940’s. The concept of McDonalds was introduced by brother Dick and Maurice McDonald, by opening a ‘hamburger stall’ in San Bernardino, California. They introduced an idea of selling their food cheaper than competitors by saving on the car hops and persuading customers instead to go to a counter to order their food. This concept helped in faster turnaround of the customers. This innovation proved successful and popular among the customers. McDonalds became pioneer in their industry by adopting the ‘Fordist’ approach to the production of hot food. They focused on burger cooking as a production line rather than a kitchen task. The staff of McDonalds was committed to one task at a time. When Mr. Ray Kroc came across McDonalds brothers burger, he had never seen so many people served so quickly than those at the McDonald’s store. He was quite impressed by the speed of service that they used in catering their customers. Kroc suggested that the McDonalds brothers to open more outlets of their stall, but they refused as they were quite busy with their own store and were not in a position to open any store further. Kroc volunteered to run a new outlet himself, by paying them royalty for using their concept of business. The McDonald’s brother agreed for the same and a new McDonalds retail outlet was opened, which was a franchisee by nature.
Kroc was a person with aggressive and risk taking attitude. He realized that small things were often...

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