This website uses cookies to ensure you have the best experience. Learn more

Mcdonalds Fast Food Chain Malaysia Essay

4509 words - 19 pages

Unit 1

McDonald’s is the world’s largest fast food chain that is originated in California, USA. Ray Kroc became a franchisee of the McDonald brothers (Dick and Mac) and began opening new restaurants, buying all the rights to the McDonald's concept in 1961 for $2.7 million. McDonald’s Corporation give the franchise to Golden Arches Restaurant Sdn Bhd to operate McDonald’s restaurants in Malaysia and the first outlet was opened in April 1982 at Jalan Bukit Bintang, Kuala Lumpur.

McDonalds mission is “To be our customers' favourite place and way to eat” and their vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, ...view middle of the document...

The supplier bargaining power is high because there are only one supplier supplying for McDonald’s Malaysia which is Mac Food Services Sdn Bhd.

McDonalds competitors include other fast food chain such as KFC, Burger King and Wendy’s. McDonalds have to be aware of what the competitors are offering to customers, for eg. Burger King are famous with their grilled beef and chicken burgers which is an advantage because of the demand of wanting more ‘healthy’ option of fast food.

Unit 2

McDonald’s is a multi-national enterprise (MNE) and the headquarters still remained in Illinois, USA. Golden Arches Restaurant Sdn Bhd paid certain amount of percentage to McDonalds Corporation for the license to operate McDonalds Restaurants in Malaysia. This reduced cost for McDonalds because they appointed local supplier, Mac Food Services Sdn Bhd that provide beef patties, chicken, fish nuggets etc.

McDonalds is an FDI from the US into Malaysia, which helps Malaysia economic to grow. It also helps Malaysia gain technological and managerial expertise from the fast food restaurant system that is considered new in this country. It will benefit Malaysia’s balance of payment because the inflow in investment funds in FDI.

McDonald’s logo is a registered trademark of McDonalds Corporation and has become a global brand. Most of the products have the McDonalds logo but it is localized to fit the local demand. This also includes in the food variety where McDonalds in Malaysia offer Prosperity burger during the Chinese New Year season and it has the taste that suits the local tongue, which is spicy and aromatic. McDonalds in Malaysia also offer ‘Bubur Ayam McD’, which is the chicken porridge offered all year long. This is the firm strategy in one of the determinants of national competitive advantage.

Malaysian always favor Americans brand that is why McDonalds in Malaysia are well accepted by the locals. Up to this date multiple McDonalds in Malaysia is running 24 hours daily, which shows the demand of McDonalds products, are high. McDonalds brands indicated high level of quality for Malaysians. The brand sounded like American or European brand gave advantage of superiority. The perception was that local brands in Malaysia were inferior.

Balance of Payment can be used as an indicator of economic and political stability. Malaysia's balance of payments is poised to remain favorable in 2009 with the current account posting a surplus for the 12th consecutive year.

Unit 3

Malaysia’s political system is democratic, federal constitutional elective monarchy and with a federal government closely modeled based on the British Westminister model. Legislative power is divided between federal and state legislatures. Local government still holds major power such as to collect taxes, to create laws and to grant licenses and permits for any trade in its area of jurisdiction. Parliamentary elections are held at least once every five years, with the last general...

Other assignments on Mcdonalds Fast Food Chain Malaysia

Global Branding Mcdonald’S Essay

5870 words - 24 pages invested into the first franchise. From that point began the multi-billion-chain fast food restaurant trend. Over the decades McDonalds had made many changes into the marketing of the brand and their logo became a signature for the company. One would not just walk by the ‘Golden Arches’ and not know that a McDonalds Restaurant is nearby. The brand logo has become apart of the McDonalds brand personality in which it identifies the brand

The Fast Food Industry Essay

5324 words - 22 pages grams carbohydrate • 37 grams protein (17) People have more choices to eat healthy in fast food. People concern for environment greater. Most fast food use recycle package, it can reduce waste and save money. For instance, earned an Administrator’s Award from the U.S. Environmental Protection Agency for recycling all paper, cardboard and polystyrene across its 21-store chain. Besides the positive attention it has generated, the company’s

Analysis Of Annual Report

1043 words - 5 pages Annual Report Analysis SK Md Saif Ali (Neil) 500335019 CMN 413 Analysis of Annual Report: McDonalds Here is an annual report analysis of McDonalds based on recurring themes, corporate image, Branding, Readability, design, interest, factual comprehensiveness, consistency and transparency. Recurring Themes: Health concern is the biggest issue to general people when it comes down to fast food. Despite of their great they are incapable

Mc Donalds Production Operation Management Analysis Ahmedabad

2818 words - 12 pages A Study of Production and Operation Management Of McDonald's Submitted to: Prof. Vivek Raina Submitted by: Mahesh Kumar Meena (M00220) Ajay Patel (M00226) McDonald's Himalaya Mall Location Gurukul › Ground Floor, Himalaya Mall, Gurukul, Ahmedabad Cuisines Fast Food Opening hours 10 AM to 12 Midnight World's largest chain of fast food restaurants. The Golden Arches—the corporate emblem, symbolized pleasant, fast service and

Segmentation Mcdonalds

731 words - 3 pages most of the share of India Fast Food Industry but they should emphasis on their Targeting technique. To Get a Sustainable Advantage over their competitors McDonalds should introduce new as well as modified products which contains low cholesterol content in it. McDonalds has so much upcoming competition in Indian market that it should concentrate on Differentiation of its products increase its market size by implementing penetration pricing

Mcdpnald's Case Study

2511 words - 11 pages Report Macdonald’s 1.What are the chief economic and business characteristics of the fast-food industry? First, fast food restaurants represent one of the largest segments of the food industry. In 2003 sales for US consumer food-service market totaled approximately $408 billion. The sandwich sales represented $64 billion and the future growth in this segment was expected to be only around 2% annually. McDonalds and Burger King were

Mcdonalds Arch Deluxe

1537 words - 7 pages Individual Innovation Paper McDonald’s Arch Deluxe EXECUTIVE SUMMARY Individual Innovation Paper: McDonald’s Arch Deluxe Analysis - Why It Failed INTRODUCTION McDonald’s has been in the hamburger business since the 1950’s and grown into a world-wide fast-food giant known for “Quality, Service, Cleanliness and Value”. As the McDonald’s empire grew so did their menu, it adapted to the tastes of their customers. In 1996 McDonald’s

Mcdonalds Corp

1104 words - 5 pages flexible work hours obtainable elsewhere. Typically, a worker is easily drawn to another higher-paying job with more to offer them. McDonalds is not only the largest fast-food chain in America but they also lead the nation in youth employment. I believe the company should be more selective and do better at hiring the right people for jobs, particularly for the entry-level ones. The annual turnover rate is more than 100% in the entry-level positions

Mcdonalds History

1913 words - 8 pages fast food lovers across the globe. The company was being targeted for its low quality, and decreasing customer satisfaction and the association between obesity and McDonald’s food. Different lawsuits were filed against McDonald’s Big Macs and Happy Meal and the consumers filed a suit against McDonalds as being a major contributor to ruining the health of Americans and people around the world. The company started losing its market shares

Defining Marketing Paper

866 words - 4 pages person eats at Subway they will be eating healthier food than at another fast food chain. Subway even as charts posted so a consumer will see how many calories they are consuming. They have different month were their Subway sandwiches are only five dollars, which is cost efficient to the consumer. Subway has sub-sandwiches that appeal to every person, such as meat lovers, vegetarians, Italian lovers and soups lovers, they also a place where a

Pestel Analysis

1590 words - 7 pages PESTEL analysis 2.1 Political McDonald industry deal with different kinds of political problems as they have outlets over 119 countries. Certain location the company deals with problems like overwriting rules and regulations due to health implications of fast food. Political situations in Singapore are not problematic for McDonald as it requires to monitor the rules and regulations which is handling fine. In general, McDonalds are affected

Similar Documents

Legal Feasibility Essay

426 words - 2 pages Legal feasibility To successfully develop The Hearty Meal in McDonald’s Malaysia, it is vital that the production of this meal must abide the rules and regulations of Malaysia. First of all, McDonald’s must acquire a trademark for The Hearty Meal to distinguish it from any other fast food meal in the industry. Trademark is a symbol, word that is legally registered to represent a company or product. A trademark should be given to The Hearty

Supply Chain Essay

909 words - 4 pages example McDonalds, supply chain can help McDonalds to decide how it wants to source its raw material for producing burgers and how they sources the coke. As a huge firm, supply chain management help McDonalds decides whether to use single supplier or multiple suppliers. Supply chain management also helps to tell the advantages and the risk of using these supplier methods. As a fast food restaurant, McDonalds positioned itself on the

Case Study

422 words - 2 pages The Surprise Evan Acosta MRKG 1311.S70 Professor Cockerell 04 April 2013 Why was Natsumi’s family excited about their “surprise” for her? You can tell by the connotation of Natsumi’s description of her home in Japan that it is more likely a smaller town instead of a major metropolis; the construction of a fast food chain restaurant would be a big deal. I have a friend who was stationed outside of Tokyo while in the Air Force and in the

Htm 421 Essay

1274 words - 6 pages movie involving two young men on an adventure to said restaurant. It also so happens to be known as the first fast food chain. Founded in the 1920’s, White Castle revolutionized the perception that the public had of burgers. At the time, burgers were seen as low quality and were thought to have consisted of scraps and parts of animals that no one liked to eat. With White Castle setting the precedents, the McDonalds’ brothers soon followed suit, as