93,421,835 (July 2014 est.)- country comparison to the world: 15
0-14 years: 24.3% (male 11,946,656/female 10,800,602)
15-24 years: 17.8% (male 8,598,360/female 8,023,377)
25-54 years: 44.8% (male 20,983,638/female 20,861,243)
55-64 years: 7.4% (male 3,149,494/female 3,763,309)
65 years and over: 5.6% (male 2,034,721/female 3,260,435) (2014 est.)
urban population: 31% of total population (2011)
rate of urbanization: 3.03% annual rate of change (2010-15 est.)
Major urbanised cities
Ho Chi Minh City 6.405 million; HANOI (capital) 2.955 million; Haiphong 925,000; Da Nang 834,000 (2011).
GDP per capita
$4,000 (2013 est.)- ...view middle of the document...
-The sales of McDonald’s shows the strong growth of the Vietnamese market, Andy Ho said.
-Vietnam is a market with great potential for European investors thanks to its young population, high consumption demand and high economic growth rate.
Bob Goldin, an analyst at Technomic, says Vietnam is an obvious hotspot. “Vietnam would be a highly attractive market for McDonald's due to its growing affluence, younger population, their increasing orientation towards certain aspects of Western culture,” Goldin says.
-Vietnam's per capita income rose to $1,550 in 2012 from $1,000 in 2008, according to World Bank estimates, and inflation has stabilised.
-There was also lingering anti-American sentiment. In fact, the restaurant was banned from Hanoi in the mid-1990s. But that has changed.
“Sometimes I want to try something different,” Ms. Hao said, before taking a bite of her Whopper hamburger.
-Attitudes like hers — and appetites like her boyfriend’s — have made Vietnam attractive for American fast-food brands, which view the country as one of Asia’s last consumer markets with significant untapped potential, according to industry analysts.
-The latest entrant is McDonald’s, the fast-food giant, which has restaurants in more than 100 countries and will open its first Vietnam location on Saturday in downtown Ho Chi Minh City.
-Vietnam has a surging middle class, and most of its 90 million citizens were born after the Vietnam War ended, in 1975. Many young Vietnamese are insatiably curious about foreign cuisine and culture, like kebabs and K-pop, and the McDonald’s opening has been widely discussed on Vietnamese websites in recent weeks.
Why might McDonald’s have preferred to enter the market using a franchise rather than set up a company-owned store?
-It’s got a big population, the government is making it easier to enter,” said Ralf Matthaes, managing director for Vietnam and the Mekong region at TNS Global, a British market-research consulting firm, “and Vietnamese are now having that basic income level where there is not just sustainability but genuine opportunity for growth and profits.”
-McDonald’s waited a long time to open in Vietnam, given its global brand recognition and likely appeal to young Vietnamese consumers. When it did, it tagged Henry Nguyen, the...