Mcdonald's Case Essay

451 words - 2 pages

Case Study – McDonald’s

Case Study McDonald’s

Worksheet 1- Introduction to McDonald’s

p. 1

Quiz
Which country does McDonald’s come from?

The United States

How big is McDonald’s among the restaurant chains in the world?
The biggest.

Worksheet 1:

Introduction to McDonald’s

The History and Development of McDonald’s
McDonald’s was founded in 1955 by Mr. Ray. A. Kroc. The first McDonald’s was
opened in Illinois. By August 2002, there were more than 30,000 McDonald’s in 121
places and countries all over the world, including Canada, the Caribbean, Europe,
Central and South America, Australia, Japan, Korea, Southeast Asia, even Russia and
China. It has the fastest growth rate in the restaurant industry.

To read the history of McDonald’s, refer to ...view middle of the document...

38; New York Times, Nov. 12, 1995, and Feb. 5, 1996.

Group Discussion
1.

The growth of McDonald’s is representative of the rapid development of the fast
food industry in recent decades. But what is meant by fast food? What are its
characteristics?

Suggested answers:
Food delivered to the customers within a very short period of time
Customers are either self-served or served over the counter
Products are standardized and simplified

Examine the reasons for the fast global growth of McDonald’s within only a few
decades.

Suggested answers:
Ability to match the fast pace of city life by providing food speedily and meeting

Case Study McDonald’s

Worksheet 1- Introduction to McDonald’s

p. 3

customers’ need to save time on meals
Low prices
Clean, hygienic; consistent food quality
Comfortable restaurant environment; quality service; choices, etc.

McDonald’s needs to adapt to different cultures and conditions when it sets up
business in different parts of the world.

What problems might McDonald’s

encounter when it opens outlets in the places listed below?

Countries in Eastern Europe
Economically backward relatively; people have weaker purchasing power.
Some Eastern European countries are politically unstable, which is unfavourable to

investment
Countries in West Asia
Resistance of some Islamic countries to American culture (including food).
Muslims do not eat pork. Some food items need to have their ingredients changed in
order to make adjustment to their religious belief.

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