This website uses cookies to ensure you have the best experience. Learn more

Mass General Hospital Essay

1030 words - 5 pages

Massachusetts General Hospital works to provide care in all corners of the world, locally, nationally and globally. The organization accomplishes this feat by partnering with underserved communities to improve and maintain health care services and build healthier communities. MGH prides itself in being able to provide world-class patient care, conducts the largest hospital-based research program in the US, places an emphasis on teaching, and bases its approach to safety and quality on effectiveness, patient centeredness, timeliness, efficiency and equity. The company is guided by the needs patients and their families. (MGH, 2012)

The marketing methods used by MGH create, communicates, and ...view middle of the document...

The leaders must understand the limits of its tangible and intangible resources and figure out what it does and can do better than other organizations. The next step in creating a marketing strategy is for the organization to identify who its customers are. This is simply achieved by asking who the customers are, where are they located, and what are their characteristics. The third step in the utilization strategy is for the leaders to come up with a set of coordinated activities to design, produce, market, deliver, and support the products and services the firm is proposing. (Kotler, Shalowitz, Stevens 2008). Goals are set after the value is proposed. These goals must be clearly defined, measureable, prioritized, and must include a timeframe for them to be complete. The firm can begin to draft a strategy after they have defined their business, identified their target customers, proposed value, and set goals.
In order to draft a strategy the organization must assess the environment, implement the strategy, evaluate it, and reassess the strategy if changes are needed.

Regardless of the ways a company selects to market its products or services, once the decision is made, the firm must develop two separate marketing strategies. First the organization needs a strategy that will direct its goals. The second strategy has to do with developing a marketing program that is tailored to the market that it is targeting. MGH has come up with unique strategies for marketing its products. It markets a single product to the community where it is active, the firm adapts its other products and services to reflect other markets in the area, and it changes products and services to suit individual needs. Marketing is done through various outlets. The organization uses the media to emphasize its core values. Doctors and specialist employed by the firm have or are guest of radio shows, and practices direct to consumer advertising. Not also does MGH reach out to consumers directly through radio spots, the organization places advertisements on top of taxi cabs, buses, trains, the “T”, and at Boston Logan International Airport. Marketing to patients is only one part of MGH’s strategy. The company also markets to Doctors, researchers, and educators. According to James H. Thrall, MD, chief radiologist at Massachusetts...

Other assignments on Mass General Hospital

Bactol Alcohol Marketing Plan Essay

6716 words - 27 pages the right external communication can ensure effective delivering of message to customers. As such, we aim to involve healthcare expert and board of health professional (Malaysia medical Association) to endorse and promote our product. We target hospital staff, especially in private sector, as they are at more risk of contacting disease compared to normal community. Besides, Bactol can be sold at higher price to private compared to government

Ust Rizal Essay

2619 words - 11 pages Rizal VICTIM OF SPANISH OFFICER’S BRUTALITY * Setting: Dark night, summer vacation 1878. Calamba * He passed by a lieutenant of the Guardia Civil but failed to recognize the latter * Insulted, the lieutenant slashed Jose’s back with his sword * Jose reported to General Primo de Rivera, Spanish governor general, but no resolution was done because of racial discrimination TO THE FILIPINO YOUTH (1879) * Literary


2756 words - 12 pages greater than the sum of its parts.” Two key themes are that ( 1) many different marketing activities can create, communicate, and deliver value and ( 2) marketers should design and implement any one marketing activity with all other activities in mind. When a hospital buys an MRI from General Electric’s Medical Systems division, for instance, it expects good installation, maintenance, and training services along with the purchase.   INTERNAL

Nestle Infant Formula Controversy

4607 words - 19 pages marketing stressing, among other things, that (1) it has never advocated bottle feeding instead of breast feeding and (2) that the infant formula has a vital role in proper infant nutrition as a supplement. Nevertheless, Nestle adopted measures to address the concerns of different groups, like WHO, by discontinuing its mass media advertising of infant formula, carrying out comprehensive health education programs, and supported the WHO code. By late

Marketing Pland For Launching Of New Product

4869 words - 20 pages trend of past few years we can see that market share of domestic industries is increasing in terms of sale and replacing Indian and some Multinational Companies (MNCs). This reflects a wide scope of growth and development of the local pharmaceutical industry in Nepal. Moreover the increasing awareness among general public regarding health, diseases and the domestic production will certainly help this sector to grow faster. NPL is second largest


5973 words - 24 pages staying in prison. Hendrik J. Coetsee, the minister of justice, prisons, and police in South Africa's white minority government, had his first of many visits with Mandela in 1985. At the time, Mandela--sentenced to life in prison--had been in jail for 22 years and was 67 years old. He had undergone prostate surgery in a Cape Town, South Africa, hospital. Coetsee was accompanied by General Johan Willemse, the commissioner of police. From his hospital

Civil Rights Leaders

3949 words - 16 pages in the harshest terms for its crimes against black Americans. Detractors accused him of preaching racism, black supremacy, and violence. He has been called one of the greatest and most influential African Americans in history. Malcolm X's father died—killed by white supremacists, it was rumored—when he was young, and at least one of his uncles was lynched. When he was thirteen, his mother was placed in a mental hospital, and he was placed in a

Early Life And Education

4963 words - 20 pages  million award money to create a company to make low-cost, high-nutrition food for the poor; while the rest would go toward setting up an eye hospital for the poor in Bangladesh.[30] Former U.S. president Bill Clinton was a vocal advocate for the awarding of the Nobel Prize to Muhammed Yunus. He expressed this in Rolling Stone magazine[31] as well as in his autobiography My Life.[32] In a speech given at University of California, Berkeley in 2002

Evolution Of Computers

9431 words - 38 pages subtraction only. Figure 1.5. Pascaline 3.6 Stepped Reckoner In 1694, Gottfried Wilhem von Leibniz, a German mathematician, extended the Pascal's design to perform multiplication and division and to find square root. This machine is known as Stepped Reckoner. It was the first mass-produced calculating device, which was designed to perform multiplication by repeated additions. Like its predecessor, Leibniz's mechanical multiplier worked by a system

Marketing Plan

6196 words - 25 pages sore to incredible heights. This is considered the General Theory phase, as more people buy it the more people will want it. Musical celebrities began showing up riding Hoverboards in music videos, paparazzi magazine ad pictures, and on celebrity news channels as the new toy of the stars. This is the product’s initial growth start in the product life cycle; market saturation. “Hoverboard is a famous item that you can use in your daily life. Your

Wow Amazing Information

8687 words - 35 pages General Services/Supply Chain Management to oversee the procurement of all equipment, supplies, and services. Preparing Galen to join a GPO was one of Gunerson’s primary tasks. Dahmer gave Gunerson great autonomy and flexibility, and placed Stacie Friberg as Gunerson’s executive assistant. Friberg had worked for 12 years within the Galen system in several different positions, and thus was familiar with many of the local hospital and

Similar Documents

Businrss Essay

910 words - 4 pages Organizational Structure of Angel Alce March 18, 2013 MGT/230 Monica Frechette The selected organization for this topic is Massachusetts General Hospital (Mass General or MGH). MGH delivers excellence in patient care, which is advanced through innovative research and education of the diverse communities it serves. A description of MGH’s organizational structure will be provided. Two other organizational structures will be selected

Religious Health Care Essay

2111 words - 9 pages ensure that important issues are resolved to before the other. Firstly, being in an area of 225,000 people, it means that their organization can be able to hold at least three quarters of the people as well as provide quality services to them. In fact, the surrounding population should be a clear indicate for their performance. Therefore, the major issue needs to be looked at it then ensure those already admitted in the hospital are receiving

Analysis Of The 1978 Film All Quiet On The Western Front For Historical Accuracy

1631 words - 7 pages ” or who died in hospital, was shown in a scene were bodies were unceremoniously flung into huge pits for mass burial. The First World War brought with it deeper long term issues for those that served. During a scene where bombardment is coming for days on end to the German side, a new recruit is shown covering his ears, mumbling to himself, and highly distressed, these are signs we can see of the mental effects of the war in the form of “Shell

Organs Transplant Essay

5407 words - 22 pages developed to date; by 1984, two-thirds of all heart transplant patients survived for five years or more. * 1983: First successful single lung transplant led by Dr. Joel Cooper from the Toronto Lung Transplant Group, at Toronto General Hospital in Canada. * 1984: National Organ Transplant Act (NOTA) establishes a nationwide computer registry operated by the United Network for Organ Sharing (UNOS); authorizes financial support for Organ