This website uses cookies to ensure you have the best experience. Learn more

Marketing Week 4 Course Project Essay

585 words - 3 pages

Executive Summary (this is written last and is usually one page long)
A. Introduction
B. IMC Objectives (Quantify)
Identify the brand and the principle objectives of the campaign and quantify where possible:
• Attract new customers
• Retain existing customers
• Branding objectives
• Marketing and corporate objectives

C. Market Analysis
A detailed analysis will provide the specific details for decision-making:
a) SWOT
b) Segmentation and Targeting
c) Positioning
d) Product/Service
e) Customer Profile
f) Marketing Channels

D. Communications Strategy Plans
Listed here are the typical options available that form the communications strategy mix – marketers must think ...view middle of the document...

There is an important role for direct marketing in branding as it facilitates relationship building and customer retention. This is becoming integrated into a web campaign. Direct marketing might include:
• Post cards
• Personalized mailings
• Emails concerning special offers
• Newsletters

d) Sales Promotion
Alongside traditional advertising, there are many options for communicating with customers and building positive associations with the brand – sales promotion is growing in popularity and can be incorporated into a direct marketing piece such as a postcard or email. Sales promotion is instant demand stimulation, it creates a perception of greater value through contests and samples, it compliments the longer term advertising campaign, it motivates trial use, and encourages larger purchases or stimulates a repeat purchase. Sales promotion is helpful when launching new products and new product samples can be attached to existing brands. Problems arise because frequent sales promotions alter price perceptions and encourage consumers to become “deal-prone”. Examples include:
• Consumers: Coupons, price-off, gift with purchase,...

Other assignments on Marketing Week 4 Course Project

Bis 303 Week 2 Dq 1

381 words - 2 pages Week 3 Assignment 2 Hospitality Information Systems and Users.docx BIS 303 Week 3 DQ 1.docx BIS 303 Week 3 DQ 2.docx BIS 303 Week 4 Assignment 1 Cost Controls and Resource Management Systems.docx BIS 303 Week 4 Assignment 2 Internal and External Customers.docx BIS 303 Week 4 DQ 1.docx BIS 303 Week 4 DQ 2.docx BIS 303 Week 5 Assignment 1 How Marketing at Baderman Island Uses Information Technology.docx BIS 303 Week 5 Assignment 2 Internal

Info Systems Essay

6017 words - 25 pages PROJ592 PM592 Week 4 Course Project (CP1) download  Assume you are the project manager for a new business venture. This venture will require financing, but once completed, will generate revenue and, eventually, a profit over cost. For CP-1, you are to write a Project Proposal with enough detail to convince investors to finance your idea. This Project Proposal will require detailed cost and revenue estimates and a credible schedule to win

Interviewing Techniques For New Project

1982 words - 8 pages averages about $50. VP Marketing – Let's see. 3,700 times 50 is 185,000. Divide that by 4, and we get $46,250 of savings just by using the auto-fill capability. Project Manager – That is the cost of nearly a whole staff position! Just think what would happen with the expansion of the company due to easier and timelier communications. VP Marketing – Yes, we would be more competitive in our pricing and have higher productivity. Project

Eco 316 Entire Course

335 words - 2 pages ECO 316 Entire Course In this archive file of ECO 316 Entire Course you will find the next documents: ECO-316 Week 1 Chapter 1 Introducing Money and the Financial System.pdf ECO-316 Week 1 Chapter 2 Money and the Payments System.pdf ECO-316 Week 1 Chapter 3 Overview of the Financial System.pdf ECO-316 Week 1 Chapter 4 Interest Rates and Rates of Return.pdf ECO-316 Week 1 Chapter 5 The Theory of Portfolio

Syllabus

2796 words - 12 pages attend class. If you have recently changed modalities, read the policies governing your current class modality. The discussion questions and weekly summaries are combined with the participation points for each week. Course Materials Kotler, P., & Keller, K. L. (2007). A framework for marketing management (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Kotler, P., & Keller, K. L. (2006). Marketing management (12th ed.). Upper

Bshs 462 Week 5 Learning Team Assignment Functions Of A Human Service Organization Research Presentation

327 words - 2 pages This archive file of BSHS 462 Entire Course consists of the next docs: BSHS 462 Week 1 Discussion Questions and Summary.doc BSHS 462 Week 1 Individual Assignment Ideal Organization Paper.doc BSHS 462 Week 2 Discussion Questions and Summary.doc BSHS 462 Week 2 Learning Team Assignment National State or Country Paper.doc BSHS 462 Week 3 Discussion Questions and Summary.doc BSHS 462 Week 3 Individual Assignment Causes and

Project Managment

2971 words - 12 pages , the critical path is marked by the bold red lines and is as follows: A-F-G-H-I-K-L-M-N-O-P-Q 4) If the project starts on the Monday 16 January 2012, what is the earliest date it can be completed using a 5 day working week? Assume no other holidays (explain how you calculated the figure). (4 marks) Since the sixteenth of January is on the 3rd week of 2012. Given that we have a 5 day working week and that it takes 93 days to complete

Rpd Problem Solution Paper

6503 words - 27 pages Training Seminars | 1/2/2012 - 1/6/2012 (one week) | eRPD Project Team | Kickoff/Brainstorming Meeting | 1/13/2012 | eRPD Project Team | Management/Project Planning | 2/3/2012 | Project Manager (PM) | WBS Meeting | 2/6/2012 - 2/7/2012 (two days) | eRPD Project Team | Test Protocol Release | 3/30/2012 | IT Department and PM | Progress Meeting | 4/6/2012 | eRPD Project Team | eRPD Final Rollout | 4/30/2012 | IT Department and PM

System Anayis And Design

291 words - 2 pages Term Paper The course Term Paper is due no later than 11:59 PM on Sunday, December 7th 2014.   For the course Term Paper use the SCR Associates Case Study from the chapters covered in the course and you have worked on each week to do the following: 1. Review and summarize the progress the Case Study has made from inception to close (where did you start, where did you finish). 2. State the "lessons learned" as a student of Systems

Week 4 Memo

300 words - 2 pages Week 4 Memo Project Controls CMGT - 410 July 9th, 2012 Memorandum CMGT410 Week 4 Individual Assignment TO: FROM: SUBJECT: Project Controls DATE: 07/09/2012 _____________________________________________________________________ Summary As we all know, the company offsite 2-day training session project is about ready to enter the execution phase. With that being said, there are many concerns regarding the history of

Supply Chain

3135 words - 13 pages project focuses on supply chain and distribution channel decisions within a global environment. The Marketplace Business Fundamentals simulation will provide you with the opportunity to apply, in a setting that simulates a real-world environment, a variety of business decisions that must be made when managing a business as a component of a supply chain.   Outcomes and Evaluation At the end of this course, you should be able to ·         utilize

Similar Documents

Devry Econ 545 Entire Course Essay

434 words - 2 pages This document of DEVRY ECON 545 Entire Course consists of: DEVRY ECON 545 Week 1 DQs 1 Supply and Demanв DEVRY ECON 545 Week 1 DQs 2 Elasticity and the Minimum Wage DEVRY ECON 545 Week 2 DQs 1 Marginal Analysis DEVRY ECON 545 Week 2 DQs 2 Controlling Costs DEVRY ECON 545 Week 2 Project Part 1 DEVRY ECON 545 Week 3 DQs 1 Mergers Acquisitions DEVRY ECON 545 Week 3 DQs 2 Anti-Trust Policy and Microsoft DEVRY ECON

Business 210 Complete Course Essay

309 words - 2 pages CheckPoint | |Developing Good Business Sense | |Week 9 |4/7 |4/8 |4/9 |4/10 |4/11 |4/12 |4/13 | |BUS 210 | | |Capstone Discussion Question |Week 9 Knowledge Check | | |Final Project: Business Portfolio Presentation | |Academic Week |Day 1 |Day 2 |Day 3 |Day 4 |Day 5 |Day 6 |Day 7 | |

Week 1 Essay

1698 words - 7 pages NAME | # | PHONE # | | EMAIL | | MEETING AVAILABILITY | Jade Xiong | 1 | | | | | Monday at 5 / email/ phone | Raquel Godoy | 2 | | | | | Monday at 5/ email/ phone | Genaro Zavala | 3 | | | | | Monday at 5/ email /phone | | 4 | | | | | | | 5 | | | | | | | 6 | | | | | | II. Weekly meeting schedule The most successful teams schedule at least (2) meetings a week throughout the course. Scheduling

Marketing Essay

438 words - 2 pages Running Head: MM522 Marketing Plan Topic Course Project: Marketing Plan MM522 Marketing Plan Topic: Due Week One Complete this form and submit it to the Week 1 Marketing Plan Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or