This website uses cookies to ensure you have the best experience. Learn more

“Marketing Should Be The First Activity In Starting A New Business Venture”

814 words - 4 pages

“Marketing is the first activity in starting a new business venture”

Introduction:

Marketing is the first and most important activity for a new business venture. Marketing introduces business in the market. Marketing plays a vital role in building new business venture's reputation. Company / Firm doesn't take back move to spend more money on marketing. Because initially, this is the only way where the company can pull the attention of many customers. Consumers get to know more and more about the products through marketing.

Let's have a brief discussion about the importance of “Marketing”, why it should be prioritized the most in starting a new business venture.

Brand/Name & ...view middle of the document...

Because it'll definitely take six to eight or more than ten exposures to a product before a customer decides to buy. So the newly initiated business venture should be very much aware of the importance of this objective while initiating our new business venture to achieve consumer's attraction.

Marketing through POP Up Events:

Acquisition of consumers in a mass should be the main aim of a newly started business venture. All the people don't go through newspapers, televisions or any medias for their busy schedule. So to attract this particular segment of the customers the new business venture should prioritize on events. The executives of the new business venture should find a suitable place for hosting it's events. Here the marketers can get chances to communicate directly with the public in mass which will definitely help them out to understand the best way of convincing and understand the customer.

So “Marketing” through events are important for a newly started business venture.

Communication Channel:
Especially for a new business venture, Marketing is important to cascade the products in all perspectives. For an effective marketing activity to the targeted audience, the marketer's must choose communication channels that are designed to connect with their identified target audiences at times when they will be most receptive to these messages.
Marketing will be helpful in projecting the Investments:

Definitely, marketing will be helpful in projecting the investments for all the products in a new business venture. Approximately, the volume of the customers and the demands of the products can be accumulated in marketing activities. In a...

Other assignments on “Marketing Should Be The First Activity In Starting A New Business Venture”

What Are The Factors To Be Put Into Consideration For A Firm Trying To Enter A New Global Market

943 words - 4 pages What are the factors to be put into consideration for a firm trying to enter a new global market As with any new business plan, the first step you should take before crossing borders is to do your homework. Take these 20 critical factors into account before you begin: Factor 1: Get company-wide commitment. Every employee should be a vital member of your international team, from the executive suite to customer service through engineering

Should Marijuana Be Classified As A Type 1 Drug

998 words - 4 pages Gustavo Limon Dr. Belu Philosophy 120 November 12, 2012 Should Marijuana be Considered a Schedule I Drug? I believe marijuana should be classified as a Schedule I drug. Marijuana is very popular and many say that it is harmless, but I believe it is very dangerous. The way I see it, nothing good can come out of a marijuana user. At first, sure, a person wont be as dependent on it but once the user is heavily into the drug, he or she will need

Should Corporations Be Allowed To Advertise In School

721 words - 3 pages a marketing spot. Based on research, “Nearly 80% of all public high schools, and 50% of public elementary schools have a contract with Pepsi and Coca-Cola” (Food Product Design [FPD], 2013). This point changes completely the real meaning of school, which should be an area of studying not for business. Another reason, advertisements might make school administration more interested in increasing their funds than focusing on their major activity

Urban Outfitters Continuing Case Study 4 - Marketing A Business

1144 words - 5 pages distinctiveness is produced in the market niche occupied by any company (Carroll, 1985). As a result, the company is able to secure its market niche and client base (Carroll, 1985). The exclusivity established, is not easily duplicated and this makes it difficult for any new entrepreneur/company who may want to venture into the same market because through exclusivity a company can protect its market niche (Fiche, 2008). The marketing approach of

Is The House Of Commons “Socially Representative”? Should It Be?

769 words - 4 pages them came from Oxford or Cambridge. There are about 4% of MPs represent ethnic minority groups. Besides, almost half of MPs are drawn from three professions—business finance and law. So it is obvious that MPs are not representing the nation as a whole. How can the parliament change this situation? In my point of view, the House of Commons should increase more females, people whose educational level is not high or low-yield class, and some

The Global Environment Of Business: New Paradigms For International Management

5311 words - 22 pages universities and research institutes. However, much must first be transformed within a nation’s social, economic, and political forces in order to create an innovation system. Advances in information technology have combined with innovations in microelectronics to create a host of new opportunities for e-business activities in every business sector. The Internet has become the new infrastructure that can reduce costs, improve communication, and

Business Model And Strategic Plan Part I: Conceptualizing A New Product Or Service Division Of An Existing Business

3061 words - 13 pages through a few different promotional selling strategies in order to get their feet off the ground. They will use minimal advertising at first because they will need the funds in order to advertise as advertising can be fairly expensive. This is why it is important to find the right person to get cheaper advertising through newspapers and flyers, but get the “bang for their buck” they are looking for as well. They will use also use digital marketing

Poker In The Business Wolrd

1644 words - 7 pages the least they could and hoped that they would still manage to reach their goal. Since the ethics of poker is to play for oneself, and a business cannot run properly with only one person, therefor the strategy of poker should not be used as a strategy for business. Another main argument is if smaller lies or as Bowie states them, white lies, are used more often in the business world they will lead to bigger and/or worse lies, which

Manage Own Performance In A Business Environment

1979 words - 8 pages situation, should be used only as a last resort after all other attempts to solve the problem have been tried first. Arrange to meet with your employer. Speak to my supervisor. In most situations, discussing a problem with your supervisor can usually resolve most conflicts. Perhaps there was a misunderstanding, an oversight, or a lack of legal knowledge. Often bringing the problem to the employer's attention will help resolve the

Should Marketers Be Responsible For The Way Their Products Are Used By Consumers?

1216 words - 5 pages responsibility than others, since they have to care about the welfare of all the stakeholders, including consumers. Marketers should work ethically and follow the corporate social responsibility. But foremost, it is important to define corporate social responsibility, which is a most important concept actually in the business world. After the definition, the article will show how marketing can drive consumers’ buying decision, demonstrate consumers

Walmart’S Expansion In Africa: A New Exploration Strategy

3069 words - 13 pages . According to Business Monitor International, South Africa’s retail economy will grow by 50% in the next years. 4. Analyze the challenges Walmart will have to face in the African continent The US$2.4 million (16.5 million ZAR) takeover was agreed upon with a few conditions. For the next two years, there will be no job cuts at Massmart, and local union labor agreements must stay in place for the next three years. There is also a stipulation that any new

Similar Documents

Operational Strategy Foe A New Venture

473 words - 2 pages posters. * A key strategy would be to promote the venture over time by continuously providing additional innovative services for the customers such as ‘anywhere-delivery’ * Depending on the success of the venture, the business would also look at diversifying into Bakery-products category in the long run. This would provide the venture with new growth opportunities. * One of the most important strategies would be expanding the scope of

Opinion Piece: "Should The Obligation For Women In Iran To Wear A Hijab In Public Be Abandonned?"

754 words - 4 pages THESIS: “Should the obligation for women in Iran to wear a hijab in public be abandonned?” At present women in Iran are forced to cover themselves up whenever they leave their private zone, but that is truly a restriction to their freedom. Therefore I have asked myself if it should be optional for women in Iran to choose for themselves whether and how much they want to cover their bodies and faces in public. In the following I am going to

Cell Phone Should Be Allowed In Class

625 words - 3 pages Cell Phone Should Be Allowed in Class If you visit most American colleges these days, what will you see? Cell phones. Almost all American students have cell phones and they always use them in class. Should cell phones be allowed in class? Cell phones should be allowed in class because students’ family might call with an emergency and cell phones can provide a convenient way to study in class. The first reason is students’ family might call

Creating, Financing, And Marketing A Business

1301 words - 6 pages partners may decide to bring someone else on board or just be able to pick up where the former partner left off. When it comes to funding a small business, most new firms are started with the founder’s personal resources, such as their own money or family, friends or credit cards. Other options include bank loans, investors and venture capital firms. Lenders are sometimes hesitant to fund new businesses and most require a minimum of 25 to 30