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Marketing Plan For A Nail Studio

2232 words - 9 pages

INTRODUCTION
 TO
 MARKETING
 MANAGEMENT
  LAGOS
 BUSINESS
 SCHOOL
 
2010/E15/647
 

  AUGUST
 2010
 
 
 
 

Marketing Strategy for a Nail Studio

Table
 of
 Contents
 

1.
  Introduction ....................................................................................................................... 3
  1.1
  Purpose ........................................................................................................................ 3
  1.2
  Limitations ................................................................................................................... 3
  2.
  Background ...view middle of the document...

.................................................................................................. 9
  Pre
 launch
 Activities..................................................................................................... 9
  Launch.......................................................................................................................... 9
  Post
 Launch .................................................................................................................. 9
 

4.
  Launch
 Strategy ................................................................................................................. 9
 

5.
  Exhibits............................................................................................................................. 10
  5.1
  Survey
 Questionnaire................................................................................................. 10
 


 
 
 
 
 

 

2

2010/E/15/647

Marketing Strategy for a Nail Studio

1. 1.1

Introduction
  Purpose
 

The
  purpose
  of
  this
  term
  paper
  is
  to
  develop
  a
  Marketing
  Strategy
  for
  a
  nail
  salon
  outfit,
  which
  I
  have
  defined
  as
  “The
  Nail
  Bar”
  in
  fulfillment
  of
  course;
  Introduction
  to
  Marketing
  Management,
 Lagos
 Business
 School,
 EMBA
 15
 2010.
 
  As
  outlined
  in
  the
  project
  document,
  The
  Nail
  Bar
  is
  located
  at
  Victoria
  Island,
  Lagos
  providing
 manicure
 and
 pedicure
 services
 to
 men
 and
 women
 within
 this
 environ.
  In
 developing
 this
 strategy,
 I
 have
 
  • In
  collaboration
  with
  my
  team
  members
  of
  EMBA
  15
  Group
  1
  conducted
  a
  market
  research
 using
 a
 sample
 size
 of
 400
 Respondents.
  • Undertook
  individual
  research
  by
  interviewing
  two
  (2)
  nail
  salons
  to
  understudy
  services
 offered
 and
 obtain
 prices
 for
 services
 being
 offered.
  • Conducted
 desk
 research
 using
 the
 Internet
 for
 additional
 information.
  1.2 Limitations
 

Information
  contained
  in
  this
  paper
  is
  limited
  to
  the
  research
  conducted
  by
  the
  student
  individually
 and
 group
 members.
 No
 access
 to
 available
 information
 on
 general
 trends
 and
  size
 for
 the
 Hair
 and
 Beauty
 care
 market
 in
 Nigeria.
 

3

2010/E/15/647

Marketing Strategy for a Nail Studio

2. 2.1

Background
  The
 Market
 
...

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