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Marketing Plan Essay

3462 words - 14 pages

Marketing Plan

Morgan Hunter Homes

Marketing Plan Contents

1. Introduction and Background.…………………………………………………….

Current Situation and Challenges………….…..….……………………..………

2. Goals and Objectives …………….………………………………… ……………

3. Competition…….. …………..………………….…………………. ……………..

4. SWOT Analysis ……….……………..……….………….……………………..

5. Marketing Mix Analysis ……………………….………………….……………..

7.0 External Marketing Environment………………………………………………

8.0 Recommendations ………………………………………………………… ...view middle of the document...

9.0 Summary …………………………………………………………… ……… …

10 Bibliography ……………………………………………………………. ………
Modular Homes Design Company

1. Introduction and Background

The economy of Biloxi, Mississippi (MS) ...view middle of the document...

The actual “wind pool” is an underwriter of insurance for what are deemed “last resort” policies, ones that no other insurance companies will touch, ones deemed to be extreme risk potential. Governor Barbour’s purpose in providing this funding is to discount premiums by utilizing reinsurance and federal grants statewide.

Most insurance companies that want to conduct business – write policies – in southern Mississippi pay into the wind pool, but the backlash was that, although premiums were somewhat decreased in the hazardous southern areas, those in the north were getting hit with an increase in premiums. The insurance commissioner is hoping to stimulate competition and increase the availability of affordable insurance.

This region is ripe for rebuilding. The majority of residents wish to return to their home geographic areas. They are eager to work. They want to rebuild, and it is in the region’s – and nation’s – best interests to commence progress. Progress in this case begins with fulfilling the consumers’ most basic needs: safety, security, and shelter.

2. Current Situation and Challenges
Morgan Hunter Homes is a LifeStyle Design Company that uses “Modular Technology” to create a home to satisfy our customer’s desire for quality while fulfilling the needs of their individual lifestyle.

In a place and time where the need for cost-, time-, and labor-efficiency is at its peak, Morgan Hunter Homes is positioned to offer land owning residents what they need now: safety, security, and shelter in the form of affordable, attractive, and expeditious housing.

3.0 Goals and Objectives
1. To help eliminate the current stigma associate with modular technology while develop and elite brand of home design.
2. To ensure sound construction for families to be safe in unpredictable weather conditions.
3. To provide a cost effective alternative to traditional stick-built homes.
Business Philosophy: To design a product that our company knows we will sell and that our clients can appreciate.
Modular technology is a growing industry that has great potential to be a leader in community development. With numerous variations in design; our company can foresee the huge potential in modular home popularity. Continuing to strive for the best home possible at the most reasonable price will give this market the edge over other types of home design, such as manufactured and stick-built properties.
Morgan Hunter’s strengths include lean production of pre-designed homes, increased productivity of workers, and environmental waste reduction, such as the excess of scrap wood and material that often gets disregarded in on-site or “stick-” built properties. The price of a modular home is about 15% lower than the cost of traditional housing. The product meets or exceeds state government standards.
Legal form of ownership: Limited Liability Corporation

The market research that has been conducted has indicated that heads of household,...

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