iCar is about to launch our first smart car named iCarS. The"I" of the
iCarS stands for intelligence while the "S' represents saving and safety.
iCarS is developed with a mission delivering intelligence driving
experience in terms of safety and saving aspect. Our marketing objective is
to sell 110,000 units of iCarS for the first year. Icar S is an
eco-friendly full hybrid car which can use either electric engine ...view middle of the document...
iCarS. iCarS has a safety feature,
which can move to roadside if the driver is fall asleep, drunk while
driving. iCarS will be in competition with other brand’s hybrid car such as
LexusCT-200h. We segment our customers based on income and age. iCarS is
target at customers aged between26-35 and with high income, RM8,000 above.
The special safety and saving features that iCarS has differentiate it from
other competitor car. The differentiation gives iCarS a strong positioning
in the mind of customers. The design of the iCarS will be sporty. While the
interior design of the car will be classy and equipped with advanced
technology gadgets such as touch screen radio. iCarS will be labeled with
our brand logo at car grille. The price of iCarS will be around
RM150,000.00-200,000.00 due to the greater benefits our car offers. We will
partner with a few retail dealers to do the selling of iCarS to our
customer. Our retail store will placed in commercial area, cities,
residential area with high value and around shopping complexes. iCarS will
be promoted through two promotion mix which are advertising and public