Marketing Management Essay

875 words - 4 pages

Major Segmentation Variables for United International University:

Segmentation variables for consumer markets of United International University offering a quality degree for BDT 25 lacs tuition fee which ensures jobs with a minimum BDT 50000 starting:

i. Geographic:

Students from whole Dhaka city will be the target market. Focus can be given on some major areas like Dhanmondi, Mohammadpur, Tejgaon, Farmgate, Green Raod, Elephant Raod Mirpur, Old town, Badda, Shahjadpur, Rampura, Uttara, Gulshan, Banani, Mohakhali etc from where the university campuses are more convenient to reach. Besides students, outside from Dhaka, seeking a degree from a reputed private university can ...view middle of the document...

• Special focus will be given to the ambitious students familiar with achievers lifestyle. However, ambitious students from striving families can also be a part of the segmentation.

iv. Behavioral:

• HSC or A level passed students of different institution might be the main target people for UIU.So after ending these kind of public exam UIU can target some renowned institution of Dhaka city ,while the students are actually make their further educational decision .

• For UIU market can be segmented into current users, ex-users and potential users. Here current users and ex-users are the potential group for advertisement--each will require different marketing appeals.

• UIU can also segment their market by user loyalty –one is completely loyal and another is somewhat loyal. And here UIU should generate more focus on completely loyal users because they will require potential marketing appeals.

Lastly it can be said that by following these market segments UIU can identify their potential markets and will be able to march towards their ultimate goal.

Steps in the Segmentation Process:

i. Needs Based Segmentation:

• Identify the students who seeks for BBA degree which is equivalent to USA or UK educational system or degrees and the parents who eagerly to paid 25 lacs taka for four years educational life for their children. Here to be noted that every BBA graduates earn 50 thousands salary in entry level job and the job is guaranteed.

ii. Segment Identification:

• Segments the needs-based like geographic, demographic, psychographic and behavioral.

iii. Segment Attractiveness:

• Using tools to attractive the each segments. For demographic segment the students who obtain G.P.A 5.00 without 4th subject in S.S.C and H.S.C as well as good grade in A level and O level will get 100% scholarship. The students or applicants must appear in the admission test and score sufficient scores or numbers.

• The students who obtain above G.P.A of 3.8 (out of 4.00) will get UIU scholarship for the next semester.

• For merit and poor student will get favorable tuition fees. It is applicable for only the student who placed first 20th position in the admission test.

• For foreign students there are special offers. Like part time job facility or approval of part time job 22 hours in a week.

iv. Profitability:

Here is a projected income statement on profit of UIU in a financial year

|Particulars: Amount: |
|Tuition Earnings ...

Other assignments on Marketing Management

International Marketing Management Essay

3461 words - 14 pages International Marketing Management     TABLE OF CONTENT TOPIC PAGE NO EXECUTIVE SUMMARY OVERVIEW........ 5 QATAR KEY FACTS ................................................................................................................. 8 THE PESTLE FRAMEWORK.................... .............................................................................. 10 ECONOMIC ENVIRONMENT

Marketing Management Essay

383 words - 2 pages 1: What are the pros. Cons and risk associated with Nike`s core marketing strategy? Answer: Nike's excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. PROS OF NIKE'S CORE MARKETING STRATEGY: Nike put heavily proportion in their marketing strategies and products deign. In

Marketing Management

1579 words - 7 pages Ethical marketing standards for business are important, particularly in the age of the Internet where information is accessible to anyone and may remain online indefinitely. False advertising is a familiar issue, and most business people are aware of the risk of exaggerated product claims, but the main implication is that because of the advertising “watchdogs”, companies indulging in this practice may be caught and punished. Other issues with

Management And Marketing

1453 words - 6 pages Cercetarea de marketing 1) Definirea cercetarii de marketing, continutul si sfera cercetarilor de markegting Orice activitate de marketing trebuie sa aiba ca punctde plecare cercetarea. Nu se poate face lansarea unui produs, adoptarea unei strategii de piata, de cucerire a unor noi segmente de piata fara ca in prealabil sa se realizeze o cercetare amanuntita a tuturor factorilor, variabilelor care pot influenta si pot asigura


1759 words - 8 pages marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.[1] ------------------------------------------------- Marketing concepts [edit


1659 words - 7 pages BACHELOR OF INTERNATIONAL RESTAURANT MANAGEMENT BACHELOR OF INTERNATIONAL RESTAURANT MANAGEMENT Course name: ADVANCED MARKETING Assessment: Assignment 1 : Essay Students name: SARAH BINTI ISKANDAR FAIZ Preferred name: SARAH Student # 640996 3. What is the purpose and what are the benefits of the marketing philosophy? How does it differ from past traditional philosophies? Give company examples (with appropriate


6768 words - 28 pages should be considered important taking into consideration the interest of the organization, consumers & society. It is the way of life in which all resources of the organization are mobilized to create, stimulate and satisfy the consumer at a profit. It represents a distinct philosophy of business and consider marketing organizations in future customer value, profit oriented and applies modern management practices. Traditional Marketing Concept

Marketing - 3903 words

3903 words - 16 pages 10). Marketing Orientation. Retrieved October 26, 2012, from Handlin, A. (2012). How Does the Type of Buyer or Consumer Affect a Marketing Strategy? | - Google Chrome. Retrieved October 2012, from Kotler, A. (2012). Principles of Marketing

Marketing - 704 words

704 words - 3 pages and Michael 61). Works Cited American Management Association (AMA). The Concept of Modern Marketing: Fundamentals of Marketing. American Management Association Report, 2010. Print. Cleveland, Margit. The Potential for Social Media Marketing in Nigeria. Evolution Africa Report, 2010. Print. Endwell, Nyekwere, Jude Kur & Nyekwere, Ogedi. Awareness and Use of Social Media in Advertising: The Case of Facebook among Residents of Port Harcourt

Marketing - 1199 words

1199 words - 5 pages hairdressing salons (Barnes, 2000). This has given rise to demand for better customer-related data, a cornerstone of effective exchange relationship. REFERENCE: Barnes, J.G. (2000). Secrets of exchange relationship management. New York: McGraw-Hill. Dwyer, F.R, Schurr, P.H. and Oh, S. (1987). Developing buyer-seller relationships. Journal of Marketing. Vol. 51, pp. 11-27. Heath, R.L. And Bryant, J. (2000). Human communication theory and

Marketing - 1094 words

1094 words - 5 pages Introduction: You have recently joined as a marketing manager for a company that has been making a branded product X* for the past 10-20 years. The product has now reached its maturity and its sales have stabilized. The management is worried that the sales will soon start declining for this product. Before that happens, it wants to be prepared with its next plan of action. The management is thinking about either reviving the product or

Similar Documents

Marketing Management Essay

581 words - 3 pages Marketing Vitamins PGP 1 Participants May 2011 Indian Institute of Management Indore Getting Started… The process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. What is Marketing? Simply put… Marketing is the delivery of customer satisfaction at a profit. More formally… Marketing (management) is the process of planning and executing the

Marketing Management Essay 3028 Words

3028 words - 13 pages Examination Paper of Marketing Management IIBM Institute of Business Management Examination Paper International Marketing Management Section A: Objective Type & Short Questions (30 Marks) MM.100    This section consists of Multiple Choice & Short Note Type Questions. Answer all the questions. Part One carries 1 mark each & Part Two carries 5 marks each. Part One: Multiple choices: 1. International marketing includes activities

Marketing Management Essay 5742 Words

5742 words - 23 pages Executive Masters Program in Business Administration (E-MBA) (Semester I) Note :- Solve any 4 case study All case carries equal marks ANSWER SHEET NAME: REF No: SPECIALIZATION: HUMAN RESOURCE MANAGEMENT COURSE: EMBA DATE OF EXAM: DECEMBER 1, 2012 Case NO. 1 MARKETING SPOTLIGHT- NIKE Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running

Marketing Management Essay 289 Words

289 words - 2 pages Marketing Inventory Maximize Customer Service Have products always available Finance Minimize Inventory Cost Less Inventory? Operations Plan Inventory Multiple Objectives??? More Inventory? Production constraint of suppliers To retain supplier good will Economies of Scale in Procurement Take advantage of Quantity Discounts Cover time required for the procurement of materials Meet variation in