Running Head: MM522 Marketing Plan Topic
Course Project: Marketing Plan
MM522 Marketing Plan Topic: Due Week One
Complete this form and submit it to the Week 1 Marketing Plan Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help.
You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a product extension of an existing product. You might consider a different approach to marketing an existing service. You can target consumers ...view middle of the document...
MARKETING PLAN TOPIC
Your Name: Claudia L. Solarte
Product or Service Idea: Doggie Day Care – Professional Dog Care Services
Service to be provided: Doggie grooming, training, regular day care or overnight accommodations for up to 4 weeks.
Is your product or service offered by:
____an existing company?
_X___a new company imagined for the assignment?
Having dog is a little pain full when vacation or get away retreats come in mind. This is a very useful service that will free your mind when worries get in. In addition to the extended day care others services are offer for convenience and as a way to get to know the facilities, services, and staff.
Who do you think is the target audience?
(Remember you will need research to confirm this.):
Are similar or competitive products or services available? List or briefly describe a similar product or service: (If your idea has no precedent in the marketplace, consider another idea).
Yes. I noticed that this type of service, or any other related with pets in general, is a business that has been growing. Most of them usually offer pet care for dogs and cats generally, with grooming, vet, training, shops, daycare, and overnight care services.
How will your product or service differ from competitors? What is your distinctive competitive advantage?
Offer only Dog Care and other related and additional services. Handle only small groups and separating them according with size and/or breed of the dog.
Do you have questions for your instructor?