This website uses cookies to ensure you have the best experience. Learn more

Marketing Essay

4598 words - 19 pages

Assignment 1
Case Study 2

Assignment 1
Case Study 2

Department of Mechanical and Manufacturing Engineering
Faculty of Engineering

EMM 5604


Lecturer: Dr. Siti Rahayu Hussin




1 Introduction

1.1 TESCO as Giant Retailer in UK 3
1.2 Becoming supplier to TESCO 3

2 Branton Ltd

2.1 Company background 5
2.2 Branston Ltd as TESCO supplier 6

3 ...view middle of the document...

Tesco has started the company has a grocery store, but has consequently expanded into the market with a wider variety of retail; Tesco has also enhance the store with a wide range of services which included insurance, travel agency, and telecom, financial and other products. Tesco also has the influential petrol retailing business. However Tesco is predominantly present within the supermarket and also the hypermarkets, which they have, being diversified greatly through their re-evaluate period. The company has continuation operations which is constantly that include several numbers of conveniences and petrol retailing through the Tesco Express fascia, their small high street outlets via the Tesco Metro, supercenters through the Tesco Extra and non-food specialists through the Tesco Homeplus as well.

The vision statement of Tesco is to focus more on their customers and the employees of the company. Their intention also is to be the bigger and better leading retailer worldwide that understand their customers and to provide a better products and services as well as been a more creative company with their product and services that how Tesco would like to be. As they go by their slogan every little helps.

The mission of Tesco is ‘creating value for customers to earn their lifetime loyalty'. Grow profitably and to become the largest retailer in the world, which would be a benefit to both customers and the shareholders. The core values of Tesco is to create value for the customers and to earn their lifetime loyalty.

1.2 Becoming Supplier to TESCO

Tesco greatly sourcing products from over 40 countries and working with 250 suppliers who share Tesco values, delivering a wide range of safe, responsibly sourced, quality products at the right price for our customers. By sourcing products directly from manufacturers, Tesco has greater visibility and knowledge of the factories that make the products they sell. Tesco have a regular program of audits to ensure factories can make the products as Tesco customers want to the standards of expectation. Tesco has technical teams based in each country with local knowledge, to respond more quickly on those rare occasions when problems are discovered in the supply chain. Being able to visit factories regularly means Tesco is able to establish close relationships with the suppliers so they can work together to continuously improve product quality and working practices. Ones can become a supplier to Tesco through:

i. Partnership
Tesco needs successful suppliers and farmers with whom we can work in partnership. A partnership approach benefits Tesco suppliers by giving them a certain and growing market for their products, regular payments and payments on time, and commitment to share customers understanding and changing consumer behaviour. . This partnership approach ensures that Tesco customers have a reliable supply of goods, and new and better products through investment and innovation....

Other assignments on Marketing

Marketing Essay

6768 words - 28 pages INTRODUCTION TO MARKETING MARKET MEANING OF MARKET The term MARKET is derived from the latin word “MERCATUS” which means merchandise or a place where business is conducted. THUS MARKET WOULD IMPLY : * A place where goods and persons are physically present. * An assemble of people (buyers and sellers) * An area of operation * An act of buying and selling * A place where consumer’s wants are satisfied However in a

Marketing Essay

438 words - 2 pages Running Head: MM522 Marketing Plan Topic Course Project: Marketing Plan MM522 Marketing Plan Topic: Due Week One Complete this form and submit it to the Week 1 Marketing Plan Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or


3903 words - 16 pages 1.1 Marketing Principles Unit 4 1.1 Explain the various elements of the marketing process 1 I. Situation Analysis 1 a. Identify the customer needs 1 b. Understand the firm’s capabilities 2 c. Marketing Environment................................................................................................................2 II. Marketing Strategy 3 Segmentation 3 Targeting 4 Positioning

Marketing - 704 words

704 words - 3 pages Name: Instructor: Course: Date: Impact of digital marketing in modern business Introduction Small and Medium Enterprises (SMEs) in Nigeria have been seeking a platform they can utilize to establish their brands in order to gain relevance and compete with large firms. With a population of at least one hundred and eighty million citizens, Nigeria has a wide variety of business opportunities. Currently, the country has been experiencing

Marketing - 1407 words

1407 words - 6 pages with the allocation of marketing budget she had, but what mix to go with for various marketing programs to use (in- pack premiums, trade promotions or advertising). To make matters complicated the manager was unsure what marketing mix to go with, since all the three mix were important for the brand. The paper will discuss the above issues faced by the company and explain various alternate solutions the manager can take to face

Marketing - 745 words

745 words - 3 pages How do consumers respond to various marketing efforts the company might use? “Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." Consumers make many buying decisions every day. Most large company’s research consumer buying

Marketing - 1098 words

1098 words - 5 pages Understanding Competition In this era of global trade, each company tries to defeat their competitors. A competitor is the rival. Practically, whenever one talks about competition, emphasis is placed on price, quality of product, customer service and other marketing variables. From the business person’s perspective competition refers to rivalry among firms operating in a market to satisfy the same need of customer. The businessperson’s major

Marketing - 1094 words

1094 words - 5 pages Introduction: You have recently joined as a marketing manager for a company that has been making a branded product X* for the past 10-20 years. The product has now reached its maturity and its sales have stabilized. The management is worried that the sales will soon start declining for this product. Before that happens, it wants to be prepared with its next plan of action. The management is thinking about either reviving the product or

Marketing - 3127 words

3127 words - 13 pages Bounce Fitness Corporate Marketing Plan Executive Summary Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Bounce Fitness is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or

Marketing - 1199 words

1199 words - 5 pages conversation with customers, across all their contact and access points, with personalized treatment for the dearest customers, to increase customer retention and the effectiveness of marketing initiatives. On the other hand Ricardom, (2006) on exchange relationship takes a wider view on customer relationship and sees it as a attitude to customers and to the organization itself, which dynamically integrates sales, marketing and customer care services to

Marketing - 1043 words

1043 words - 5 pages Product Development In order to successfully introduce a new product into the marketplace, it is important to know what consumers want and need. Likewise, it is just as important to position a product offering in the minds of customers in their target market in a way that consumers understand why the product the company is offering meets their needs better than other competitive offerings (Grewal & Levy, 2014). A marketing plan must be

Similar Documents

Marketing Essay 1759 Words

1759 words - 8 pages superlative physical qualities, most of which originate from the strong covalent bonding between its atoms. In particular, diamond has the highest hardness and thermal conductivity of any bulk material. Those properties determine the major industrial application of diamond in cutting and polishing tools and the scientific applications indiamond knives and diamond anvil cells. Marketing is the process of communicating the value of a product or service

Marketing Essay 1046 Words

1046 words - 5 pages ------------------------------------------------- Question - What is marketing process? Explain the steps in marketing process. Introduction The activities of marketers both reflect and shape the world we live in. Every year new products and services are launched and some of them succeeds on an unprecedented scale. As in the case of Apple's iPod, iPhone, and also iPad. They all are great inventions and highly successful in market

Marketing Essay 720 Words

720 words - 3 pages Marketing Jenny McFarlen MKT/421 Diane E. O’Brien October 19, 2009 Marketing is everywhere. There is not one single day that a person can wake up and not see an item that has been publicly marketed. The food we eat, the clothes we wear and the vehicle that we take to work everyday is a constant reminder of marketing and all the effort that was put into it for that product to become popular. Most jobs today have a form of marketing used

Marketing Essay 1659 Words

1659 words - 7 pages BACHELOR OF INTERNATIONAL RESTAURANT MANAGEMENT BACHELOR OF INTERNATIONAL RESTAURANT MANAGEMENT Course name: ADVANCED MARKETING Assessment: Assignment 1 : Essay Students name: SARAH BINTI ISKANDAR FAIZ Preferred name: SARAH Student # 640996 3. What is the purpose and what are the benefits of the marketing philosophy? How does it differ from past traditional philosophies? Give company examples (with appropriate