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Marketing Essay

4598 words - 19 pages

Assignment 1
Case Study 2

Assignment 1
Case Study 2

Department of Mechanical and Manufacturing Engineering
Faculty of Engineering

EMM 5604

INDUSTRIAL MARKETING
MANAGEMENT

Lecturer: Dr. Siti Rahayu Hussin

REZAWATI BINTI ISMAIL GS 38887
ALIMMI FUZAIL MAH HUSSIN GS 41031
KHAIRUDDIN HJ OSMAN GS 40244

REZAWATI BINTI ISMAIL GS 38887
ALIMMI FUZAIL MAH HUSSIN GS 41031
KHAIRUDDIN HJ OSMAN GS 40244

TABLE OF CONTENT

1 Introduction

1.1 TESCO as Giant Retailer in UK 3
1.2 Becoming supplier to TESCO 3

2 Branton Ltd

2.1 Company background 5
2.2 Branston Ltd as TESCO supplier 6

3 ...view middle of the document...

Tesco has started the company has a grocery store, but has consequently expanded into the market with a wider variety of retail; Tesco has also enhance the store with a wide range of services which included insurance, travel agency, and telecom, financial and other products. Tesco also has the influential petrol retailing business. However Tesco is predominantly present within the supermarket and also the hypermarkets, which they have, being diversified greatly through their re-evaluate period. The company has continuation operations which is constantly that include several numbers of conveniences and petrol retailing through the Tesco Express fascia, their small high street outlets via the Tesco Metro, supercenters through the Tesco Extra and non-food specialists through the Tesco Homeplus as well.

The vision statement of Tesco is to focus more on their customers and the employees of the company. Their intention also is to be the bigger and better leading retailer worldwide that understand their customers and to provide a better products and services as well as been a more creative company with their product and services that how Tesco would like to be. As they go by their slogan every little helps.

The mission of Tesco is ‘creating value for customers to earn their lifetime loyalty'. Grow profitably and to become the largest retailer in the world, which would be a benefit to both customers and the shareholders. The core values of Tesco is to create value for the customers and to earn their lifetime loyalty.

1.2 Becoming Supplier to TESCO

Tesco greatly sourcing products from over 40 countries and working with 250 suppliers who share Tesco values, delivering a wide range of safe, responsibly sourced, quality products at the right price for our customers. By sourcing products directly from manufacturers, Tesco has greater visibility and knowledge of the factories that make the products they sell. Tesco have a regular program of audits to ensure factories can make the products as Tesco customers want to the standards of expectation. Tesco has technical teams based in each country with local knowledge, to respond more quickly on those rare occasions when problems are discovered in the supply chain. Being able to visit factories regularly means Tesco is able to establish close relationships with the suppliers so they can work together to continuously improve product quality and working practices. Ones can become a supplier to Tesco through:

i. Partnership
Tesco needs successful suppliers and farmers with whom we can work in partnership. A partnership approach benefits Tesco suppliers by giving them a certain and growing market for their products, regular payments and payments on time, and commitment to share customers understanding and changing consumer behaviour. . This partnership approach ensures that Tesco customers have a reliable supply of goods, and new and better products through investment and innovation....

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