Bounce Fitness Corporate
Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne,
helping them to become more productive, while lowering their overall costs with innovative wellness
programs and strategies.
Bounce Fitness is based on two simple facts:
1. Healthy employees are more productive than chronically ill employees.
2. It costs less to prevent injuries or illnesses than to treat them after they occur.
Traditional endeavours to corporate health care are quite reactive. Corporations wait until after staff
has been ill or injured, and then pay for the necessary treatments. The Bounce Fitness approach,
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The basic market need is the
reduction of corporate costs and the increase in employee efficiency that can be achieved through longterm wellness programs.
Bounce Fitness possesses good information about the market and knows a great deal about the common
attributes of the prized and loyal customers. This information will be leveraged to better understand who
is served, their specific needs, and how Bounce Fitness can better communicate with them.
The profile for Bounce Fitness’s customers consists of the following geographic, demographic, and
The immediate geographic targets are the cities of Brisbane, Sydney and Melbourne.
A 35 mile radius is in need of the services.
A total targeted population is 15,800 employees.
The individual income range is $38,000-$75,000.
67% of the customers are single, 33% are married.
For the manufacturing customers, 43% have some undergraduate course work.
For the corporate customers, 83% have some undergraduate course work, 16% have undertaken
graduate course work.
Recognise the need to have physical activity in their lives.
Have incorporated some sort of exercise program in their daily/weekly routine for the last
Are willing to utilise fringe benefits that are offered by their employer as part of their compensation
Bounce Fitness is providing their customers with a health care cost management program for employees
that will increase employee productivity and decrease overall business costs. Bounce Fitness seeks to
fulfil the following benefits that are important to their customers:
Customisation: Bounce Fitness will offer a totally customised solution for each company as well
as each employee within the company.
Convenience: Client will not use the service if it not convenient. Bounce Fitness recognises this
and strives to make their services as convenient as possible for the targeted client groups.
Result-oriented strategy: Bounce Fitness will need to improve a company’s bottom line in
order to attract and maintain customers. While Bounce Fitness will strive to address all of their
clients’ needs, the reality is that they must indeed provide significant value for the companies
themselves in order to grow their market share.
There are two significant market trends in the last five years.
Increased usage of fitness facilities on...