This website uses cookies to ensure you have the best experience. Learn more

Marketing Essay

394 words - 2 pages

Assesment tool 3

Section 1
You are the marketing manager for an organisation. Briefly describe the organisation, its product or services and its current markets. Identify two opportunities to enter new market, with current or new products and two opportunities to introduce new products to your current markets.

Shinsei sushi shop is located at the entrance in Woolworth, Docklands which is a business area. They have been open for more than 2 years and their opening hours follow by the business hour 8.30 am - 5 pm on weekdays and 9 am - 3 pm on weekends. ...view middle of the document...

Identify two opportunities to enter new market

1. To start doing vegetarian option for every menu
There are a lot of customers asking for vegetarian meal. They already have some veggie option for handrolls and chips but obviously it is not enough so they should try to add more menu such as potato cake, salad or rice paper rolls to attract new vegetarian customers.

2. Ready to go meal
There are a lot of cafes near by who provide coffee, sandwich and breakfast menu but there are a few who provide lunch to go. They should have dim sim or dumpling that ready to go on lunch time. This will attract a lot of new customers to come to their shop.

two opportunities to introduce new products to your current markets

1. Add some japanese rice and noodle menu
They already have resource and space such as stove, sink, bench, deep fried and grilled station for fish and chips menu. They should adjust and add more menu like japanese curry don, teriyaki don or ramen soup. They will have variety of menu for their existing customers.

2. Burger and chips
Their is no competitors in this area that sell burger, so they have opportunity to do various option for burger such as grilled fish burger, fish burger, salmon burger to attract their existing customers.

Other assignments on Marketing

Marketing Essay

6768 words - 28 pages INTRODUCTION TO MARKETING MARKET MEANING OF MARKET The term MARKET is derived from the latin word “MERCATUS” which means merchandise or a place where business is conducted. THUS MARKET WOULD IMPLY : * A place where goods and persons are physically present. * An assemble of people (buyers and sellers) * An area of operation * An act of buying and selling * A place where consumer’s wants are satisfied However in a

Marketing Essay

438 words - 2 pages Running Head: MM522 Marketing Plan Topic Course Project: Marketing Plan MM522 Marketing Plan Topic: Due Week One Complete this form and submit it to the Week 1 Marketing Plan Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or

Marketing

3903 words - 16 pages 1.1 Marketing Principles Unit 4 1.1 Explain the various elements of the marketing process 1 I. Situation Analysis 1 a. Identify the customer needs 1 b. Understand the firm’s capabilities 2 c. Marketing Environment................................................................................................................2 II. Marketing Strategy 3 Segmentation 3 Targeting 4 Positioning

Marketing - 704 words

704 words - 3 pages Name: Instructor: Course: Date: Impact of digital marketing in modern business Introduction Small and Medium Enterprises (SMEs) in Nigeria have been seeking a platform they can utilize to establish their brands in order to gain relevance and compete with large firms. With a population of at least one hundred and eighty million citizens, Nigeria has a wide variety of business opportunities. Currently, the country has been experiencing

Marketing - 1407 words

1407 words - 6 pages with the allocation of marketing budget she had, but what mix to go with for various marketing programs to use (in- pack premiums, trade promotions or advertising). To make matters complicated the manager was unsure what marketing mix to go with, since all the three mix were important for the brand. The paper will discuss the above issues faced by the company and explain various alternate solutions the manager can take to face

Marketing - 4598 words

4598 words - 19 pages Assignment 1 Case Study 2 Assignment 1 Case Study 2 Department of Mechanical and Manufacturing Engineering Faculty of Engineering EMM 5604 INDUSTRIAL MARKETING MANAGEMENT Lecturer: Dr. Siti Rahayu Hussin REZAWATI BINTI ISMAIL GS 38887 ALIMMI FUZAIL MAH HUSSIN GS 41031 KHAIRUDDIN HJ OSMAN GS 40244 REZAWATI BINTI ISMAIL GS 38887 ALIMMI FUZAIL MAH HUSSIN GS 41031 KHAIRUDDIN HJ OSMAN

Marketing - 745 words

745 words - 3 pages How do consumers respond to various marketing efforts the company might use? “Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." Consumers make many buying decisions every day. Most large company’s research consumer buying

Marketing - 1098 words

1098 words - 5 pages Understanding Competition In this era of global trade, each company tries to defeat their competitors. A competitor is the rival. Practically, whenever one talks about competition, emphasis is placed on price, quality of product, customer service and other marketing variables. From the business person’s perspective competition refers to rivalry among firms operating in a market to satisfy the same need of customer. The businessperson’s major

Marketing - 1094 words

1094 words - 5 pages Introduction: You have recently joined as a marketing manager for a company that has been making a branded product X* for the past 10-20 years. The product has now reached its maturity and its sales have stabilized. The management is worried that the sales will soon start declining for this product. Before that happens, it wants to be prepared with its next plan of action. The management is thinking about either reviving the product or

Marketing - 3127 words

3127 words - 13 pages Bounce Fitness Corporate Marketing Plan Executive Summary Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Bounce Fitness is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or

Marketing - 1199 words

1199 words - 5 pages conversation with customers, across all their contact and access points, with personalized treatment for the dearest customers, to increase customer retention and the effectiveness of marketing initiatives. On the other hand Ricardom, (2006) on exchange relationship takes a wider view on customer relationship and sees it as a attitude to customers and to the organization itself, which dynamically integrates sales, marketing and customer care services to

Similar Documents

Marketing Essay 1759 Words

1759 words - 8 pages superlative physical qualities, most of which originate from the strong covalent bonding between its atoms. In particular, diamond has the highest hardness and thermal conductivity of any bulk material. Those properties determine the major industrial application of diamond in cutting and polishing tools and the scientific applications indiamond knives and diamond anvil cells. Marketing is the process of communicating the value of a product or service

Marketing Essay 1046 Words

1046 words - 5 pages ------------------------------------------------- Question - What is marketing process? Explain the steps in marketing process. Introduction The activities of marketers both reflect and shape the world we live in. Every year new products and services are launched and some of them succeeds on an unprecedented scale. As in the case of Apple's iPod, iPhone, and also iPad. They all are great inventions and highly successful in market

Marketing Essay 720 Words

720 words - 3 pages Marketing Jenny McFarlen MKT/421 Diane E. O’Brien October 19, 2009 Marketing is everywhere. There is not one single day that a person can wake up and not see an item that has been publicly marketed. The food we eat, the clothes we wear and the vehicle that we take to work everyday is a constant reminder of marketing and all the effort that was put into it for that product to become popular. Most jobs today have a form of marketing used

Marketing Essay 1659 Words

1659 words - 7 pages BACHELOR OF INTERNATIONAL RESTAURANT MANAGEMENT BACHELOR OF INTERNATIONAL RESTAURANT MANAGEMENT Course name: ADVANCED MARKETING Assessment: Assignment 1 : Essay Students name: SARAH BINTI ISKANDAR FAIZ Preferred name: SARAH Student # 640996 3. What is the purpose and what are the benefits of the marketing philosophy? How does it differ from past traditional philosophies? Give company examples (with appropriate