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Marketing Essay

1759 words - 8 pages

A high-level data model in business or for any functional area is an abstract model that documents and organizes the business data for communication between functional and technical people. It is used to show the data needed and created by business processes.
A data model in software engineering is an abstract model that documents and organizes the business data for communication between team members and is used as a plan for developing applications, specifically how data are stored and accessed.
An entity-relationship model (ERM) is an abstract conceptual data model (or semantic data model) used in software engineering to represent structured data. There are several notations used for ...view middle of the document...

The most common form of an ellipsis is a row of three periods or full stops (. . .) or a pre-composed triple-dot glyph (…). The usage of the em dash (—) can overlap the usage of the ellipsis. The Chicago Manual of Style recommends that an ellipsis be formed by typing three periods, each with a space on both sides.
In mineralogy, diamond (from the ancient Greek αδάμας – adámas "unbreakable") is an allotrope of carbon, where the carbon atoms are arranged in a variation of the face-centered cubic crystal structure called a diamond lattice. Diamond is less stable than graphite, but the conversion rate from diamond to graphite is negligible at ambient conditions. Diamond is renowned as a material with superlative physical qualities, most of which originate from the strong covalent bonding between its atoms. In particular, diamond has the highest hardness and thermal conductivity of any bulk material. Those properties determine the major industrial application of diamond in cutting and polishing tools and the scientific applications indiamond knives and diamond anvil cells.

Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. The process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.
There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.[1]

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Marketing concepts
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