Diane E. O’Brien
October 19, 2009
Marketing is everywhere. There is not one single day that a person can wake up and not see an item that has been publicly marketed. The food we eat, the clothes we wear and the vehicle that we take to work everyday is a constant reminder of marketing and all the effort that was put into it for that product to become popular. Most jobs today have a form of marketing used that enhances the chance of that company being profitable and popular.
Marketing is not just about selling a product. In much more detail, marketing allows a producer to put their product out publicly based on factors that are relative to the ...view middle of the document...
2). Each product that is produced must be desirable to consumers and be set at a price that is affordable and feasible for what is being sold. Check competition to help ensure that the marketing price is not too high (Bellis, 2008).
As a business owner marketing is defined as how you place a product or a service into the hands of potential buyers. The total package of marketing includes the public relations, manufacturing and distribution, sales, pricing and packaging. “Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives (a fair profit for supplying a good product or service)” (tenonline.org, 2007, para. 5). In order for marketing to work, stay within the context of what people want and what their perceptions are. Examples are wants, needs, anything to solve a problem and anything to improve a situation. Trends in economic and social levels are also within context.
Marketing is much more than producing and selling. Marketing is a plan based on solid market research and resources that pertain to the product that is being sold. Plan, research, become passionate...