This website uses cookies to ensure you have the best experience. Learn more

Marketing Essay

3012 words - 13 pages

TOYOTA’S BUSINESS STRATEGIES IN INTERNATIONAL MARKETS
Assist. Mihaela Funaru Ph. D Student
University of Braşov
Faculty of Economics and Business Administration
Braşov, Romania
Abstract:Toyota’s success both on the Japanese market and international
market due to its desire to make products with high quality. The Japanese
believe that nothing is so good that it can not be improved, so they constantly
struggle to increase the quality of everything they do. This attitude can be
expressed by a single word:”Kaizen”. It means „continuous improvement” and
is the key word to guide them towards perfection. This paper presents the
strategies of Toyota Company in their attempt to gain ...view middle of the document...

Toyota has factories all over the world, where produces and assembles vehicles
for local markets. The company has manufacturing or assembly plants in Japan, USA,
Australia, Canada, Indonesia, Poland, South Africa, Turkey, United Kingdom, France,
Brazil, most recently those in Pakistan, India, Argentina, Czech Republic, Mexico,
Malaysia, Thailand, China and Venezuela.
The first Toyota vehicle built outside Japan was a Land Cruiser FJ-251 built in
São Paulo, Brazil, in May of 1959.
The success both on the Japanese market and international market dues to its
desire to make products with a quality. The Japanese believe that nothing is so good that it
can not be improved, so they constantly struggle to increase the quality of everything they

do.This attitude can be expressed by a single word „kaizen”. It means „continuous
improvement” and is the key word which guides them towards perfection.
2. TOYOTA’S INTERNATIONAL MARKETS
A. Toyota’s European Market
Japanese investors have turned to Europe, a market which they consider vital not
only for their products, but also ambitions to become leading global player.
Toyota Motor, the second global car manufacturer, was the one who initiated this
trend. The auto manufactures has eight factories in the “old continent”, in UK, France,
Poland, Turkey and the Czech Republic, with a total of 55,000 employees, including a
distribution network and a research and a development center in Zavetem, Belgium. Any
location it would have operations, the company brings annual profits of million euros from
contracts made. It brings an important chain in research and development related to design
and safety standards.
In Europe in 2003, the Japanese company under three brands owned Toyota,
Daihatsu and Hino, recorded a 4.4% market share.
In 2004 there were 17 production units of Japanese automotive facilities in the
European Union, they produce 1.3 million vehicles and 14 research and development
centers. It is estimated that these investments have created 200,000 new jobs.
The European market is too important to be ignored, said the Japaneses, it is still a
strong market that rivals many companies for and it has a unique industrial base.
Japanese companies have started a series of investments in Russia, where
domestic market is growing. In June 2005, Toyota began building a plant near St.
Petersburg that will produce, starting with the 2007 Camry models.
While the UK benefits from about half of total Japanese investment, Japanese
companies begin to move eastward manufacturing facilities to take advantage of lower
wage costs and to be closer by the more flexible markets of new EU’s members, that some
of them will adopt the euro in a few years. They want to consolidate their positions on the
stable, secure and growing markets, but competitive, too. The European market is one of
them.
On the European market Toyota Motor Corporation recorded increases in sales
from year to year. Its...

Other assignments on Marketing

Marketing Essay

6768 words - 28 pages INTRODUCTION TO MARKETING MARKET MEANING OF MARKET The term MARKET is derived from the latin word “MERCATUS” which means merchandise or a place where business is conducted. THUS MARKET WOULD IMPLY : * A place where goods and persons are physically present. * An assemble of people (buyers and sellers) * An area of operation * An act of buying and selling * A place where consumer’s wants are satisfied However in a

Marketing Essay

438 words - 2 pages Running Head: MM522 Marketing Plan Topic Course Project: Marketing Plan MM522 Marketing Plan Topic: Due Week One Complete this form and submit it to the Week 1 Marketing Plan Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or

Marketing

3903 words - 16 pages 1.1 Marketing Principles Unit 4 1.1 Explain the various elements of the marketing process 1 I. Situation Analysis 1 a. Identify the customer needs 1 b. Understand the firm’s capabilities 2 c. Marketing Environment................................................................................................................2 II. Marketing Strategy 3 Segmentation 3 Targeting 4 Positioning

Marketing - 704 words

704 words - 3 pages Name: Instructor: Course: Date: Impact of digital marketing in modern business Introduction Small and Medium Enterprises (SMEs) in Nigeria have been seeking a platform they can utilize to establish their brands in order to gain relevance and compete with large firms. With a population of at least one hundred and eighty million citizens, Nigeria has a wide variety of business opportunities. Currently, the country has been experiencing

Marketing - 1407 words

1407 words - 6 pages with the allocation of marketing budget she had, but what mix to go with for various marketing programs to use (in- pack premiums, trade promotions or advertising). To make matters complicated the manager was unsure what marketing mix to go with, since all the three mix were important for the brand. The paper will discuss the above issues faced by the company and explain various alternate solutions the manager can take to face

Marketing - 4598 words

4598 words - 19 pages Assignment 1 Case Study 2 Assignment 1 Case Study 2 Department of Mechanical and Manufacturing Engineering Faculty of Engineering EMM 5604 INDUSTRIAL MARKETING MANAGEMENT Lecturer: Dr. Siti Rahayu Hussin REZAWATI BINTI ISMAIL GS 38887 ALIMMI FUZAIL MAH HUSSIN GS 41031 KHAIRUDDIN HJ OSMAN GS 40244 REZAWATI BINTI ISMAIL GS 38887 ALIMMI FUZAIL MAH HUSSIN GS 41031 KHAIRUDDIN HJ OSMAN

Marketing - 745 words

745 words - 3 pages How do consumers respond to various marketing efforts the company might use? “Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." Consumers make many buying decisions every day. Most large company’s research consumer buying

Marketing - 1098 words

1098 words - 5 pages Understanding Competition In this era of global trade, each company tries to defeat their competitors. A competitor is the rival. Practically, whenever one talks about competition, emphasis is placed on price, quality of product, customer service and other marketing variables. From the business person’s perspective competition refers to rivalry among firms operating in a market to satisfy the same need of customer. The businessperson’s major

Marketing - 1094 words

1094 words - 5 pages Introduction: You have recently joined as a marketing manager for a company that has been making a branded product X* for the past 10-20 years. The product has now reached its maturity and its sales have stabilized. The management is worried that the sales will soon start declining for this product. Before that happens, it wants to be prepared with its next plan of action. The management is thinking about either reviving the product or

Marketing - 3127 words

3127 words - 13 pages Bounce Fitness Corporate Marketing Plan Executive Summary Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Bounce Fitness is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or

Marketing - 1199 words

1199 words - 5 pages conversation with customers, across all their contact and access points, with personalized treatment for the dearest customers, to increase customer retention and the effectiveness of marketing initiatives. On the other hand Ricardom, (2006) on exchange relationship takes a wider view on customer relationship and sees it as a attitude to customers and to the organization itself, which dynamically integrates sales, marketing and customer care services to

Similar Documents

Marketing Essay 1759 Words

1759 words - 8 pages superlative physical qualities, most of which originate from the strong covalent bonding between its atoms. In particular, diamond has the highest hardness and thermal conductivity of any bulk material. Those properties determine the major industrial application of diamond in cutting and polishing tools and the scientific applications indiamond knives and diamond anvil cells. Marketing is the process of communicating the value of a product or service

Marketing Essay 1046 Words

1046 words - 5 pages ------------------------------------------------- Question - What is marketing process? Explain the steps in marketing process. Introduction The activities of marketers both reflect and shape the world we live in. Every year new products and services are launched and some of them succeeds on an unprecedented scale. As in the case of Apple's iPod, iPhone, and also iPad. They all are great inventions and highly successful in market

Marketing Essay 720 Words

720 words - 3 pages Marketing Jenny McFarlen MKT/421 Diane E. O’Brien October 19, 2009 Marketing is everywhere. There is not one single day that a person can wake up and not see an item that has been publicly marketed. The food we eat, the clothes we wear and the vehicle that we take to work everyday is a constant reminder of marketing and all the effort that was put into it for that product to become popular. Most jobs today have a form of marketing used

Marketing Essay 1659 Words

1659 words - 7 pages BACHELOR OF INTERNATIONAL RESTAURANT MANAGEMENT BACHELOR OF INTERNATIONAL RESTAURANT MANAGEMENT Course name: ADVANCED MARKETING Assessment: Assignment 1 : Essay Students name: SARAH BINTI ISKANDAR FAIZ Preferred name: SARAH Student # 640996 3. What is the purpose and what are the benefits of the marketing philosophy? How does it differ from past traditional philosophies? Give company examples (with appropriate