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Marketing Essay

5278 words - 22 pages


Contents 2
1. Introduction 3
2. Development 5
2.1 Concept Development 5
2.2 The Process of Development 7
2.3 Testing video game before release. 9
3. Game Marketing 11
3.1 Marketing Strategy 11
3.2 Your media channels 15
3.3 Distribution Platforms 16
4. Bibliography 17

1. Introduction

Interactive entertainment industry (sometimes referred to as the video game industry) is the economic sector involved with the development, marketing and sales of video games. It includes a tremendous amount of different job disciplines and employs thousands of people worldwide. This industry exists since 1970-s when the first arcade games appeared, like space ...view middle of the document...

It is true to say that, the industry is keep changing from year to year and it could be very unpredictable, because the role of so-called drive here takes innovations. Which could be interpret not only in creating new game engines, but also in creating a new game mechanics with unordinary game-play.
The main emphasis of this term paper will be on the success in Interactive entertainment industry. We will consider of what success is and how to achieve it. Before we move forward, I want to give a strict answer to the question of “What is the success?” It deals with establishing and optimizing of each department in any game company. Their product makes the success of company or studio. It dwells upon two pillars, which indicates the success.

* Development of video game – is the first.
* Marketing of video game – is the second.
According to each of them, I divided my paper in ___ parts.
The first chapter will reveal the essence of developing of video games. We will consider how to come up with idea and transfer all of your thoughts into games development document. In order to make a game
In second chapter of the paper, we will look at game marketing and consider different options of dealing with it.
Finally, in the third chapter we will talk about life of a company after release of product. This chapter is very special about how to keep in touch with install base. How to make updates and DLCs. To keep audience attracted to you product. Actions within this chapter will help game to live and sells longer on the shelves.

2. Development

2.1 Concept Development

At the very beginning of game development, everything starts with idea. Idea is reflecting your vision of the game and it must be great. The best way to achieve this is through a written brainstorm. The idea is to focus on what you would want to play, because you need to love your game. Before writing down your idea, it is best to get some inspiration from different sources or other video games. Otherwise, the game can, and most likely will, be a failure. When you finished with inspiration and you know, what game do you want to develop you should determine what genre or genres your game would fit.
It is very important to give a report to yourself about differences between game idea and story idea.
* Story idea – involves your vision of setting and story. By word “setting”, we understand the environment of your game world. How it is going to be look like. Here is the example of game setting: cyber-punk world in 23rd century with sky-scrappers, flying cars, robotic people and so on. Story is the plot of your game it includes main antagonist and protagonists.
* Game idea – involves story, setting and gameplay. By word gameplay, we consider game mechanic, genre, game design, interface of your product etc…
When a game development team starts building a game, they start with a Game Design Document, or “GDD”. Usually this is a literal document but...

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