This website uses cookies to ensure you have the best experience. Learn more

Market Growth Imported Wine In China

568 words - 3 pages

Market Growth of Imported Wine in China
By Yuki Mabuchi

Brief Introduction
With rapid growth of Chinese GDP over the past few years, China is now the world's fastest growing wine consumption market and yet still has huge potential as a market growth.
Since Wine drinking is considered a healthier alternative to spirits and somewhat trendy, red wine is particularly popular in China. However, 90% of the wine consumed in China is still produced locally, and it is marketed as low price wines. Therefore, it is impossible for imported wines to compete with Chinese wines on the price. Each imported wine company are challenged to find their differentiation and own marketing tools. Even though market percentage for imported wines is 10%, the prospects for continued growth are huge because of the rapid increase in wealth and increasing urbanization of the population.
The main topic for ...view middle of the document...

Furthermore, the research will concentrate to a specific country such as Australia and New Zealand. In the past five years, Australia has been gradually gaining market share of bottled wines from traditional market leaders including France, Italy and Spain. However, since a zero tariff has been applied to Australia’s neighbor country New Zealand, going forward with Australian wine industry will face challenges. The case study will demonstrate the challenges posed by import tariffs on the Australian wines sector by comparing New Zealand wine market in China.

Outline Arrangement of every section;
I. Introduction
* Explain why this topic is interesting which is to study market structure of imported wines from different countries and their competition and challenges for having tariffs and taxes in China.
* Explain how I will distribute this research which will include statistics of imported wine products or company in China and graph of market growth.
II. Literature review
* Development of imported wine market since China joined WT哦
Ⅲ. WTO Regulatory Overview
1. Import Tariff on wine
2. Import duty and taxes
3. Labeling Regulations
4. Intellectual Property

IV. Market Overview
1. China wine market size
2. Consumer profiles
3. Distribution Channels
* Economic analysis of how import duties affect price on the imported wine.
* Statistic analysis by different country’s wine distribution

V. Australian wine VS New Zealand wine
* Introduction of Australian and New Zealand wine
* Statistic analysis on both market in China
* The impact of trade size after zero tariff on New Zealand
* Challenge of Australian wine

VI. Conclusion
* Prediction of market growth for imported wine in the future.
* Challenge of future achievement and fight between local produced

Schedule of my thesis
Plan to finish in 4 months period
* December/January – Find as many materials as possible and group all the materials by section and take memos
* January / February – Write thesis
* March / April – Finalize thesis w = 1 \* ROMAN Iith supervisor

Other assignments on Market Growth Imported Wine In China

Case Study

715 words - 3 pages 5 per cent to no growth. The government also lifted the ban on imports of wine. This presented an even greater challenge because imported wines were cheaper as well as superior in quality. In 1984. Mr. Ranganathan took over as Managing Director of Rupbani. He reviewed the recent performance of the company and its competitive position. He noted that the company was losing its hold over the market and it was not geittng the return as expected. He

Case Summary Essay

6626 words - 27 pages .  Nowadays, in the “Old World” countries of Europe, where the bulk of the volume is still produced, this is of great concern. However, consumers, especially younger drinkers, prefer the high quality wine from famous brands which are imported into Europe by the “New World” player, and the growth rate is at average10% per annum over the last decade.  In new wine world, Chile has dominated the South American wine world and Argentina is facing this challenge

Chateaux Margaux Case Study

1542 words - 7 pages company must sell a range of different priced wine in order to avoid having “one predominant market.” Another first growth winery in Bordeaux called Haute-Brion capitalized on some of their leftover grapes and launched a cheaper brand called Clarendelle which featured its American born owner on the label. The owner explained “we just need a new more attractive way of presenting our wines to the consumer.” This new cheaper wine was seen as a fresh

Free Trade

528 words - 3 pages country B can impose quotas, a restriction on quantity allowed to be imported. For example country A is allowed only to export 10 tones of coal per year, not more. Even if it has plenty coal to export it is not allowed to do it. Low supply of coal in country B rises the price of coal for them. On the other side, country B produces great and quality wine, which residents of country A absolutely love. They have tried to make exactly same wine

Shanghai General Motors

823 words - 4 pages and distribution, rapid sales growth, China as a central point in the Asian market, and the opportunity to leverage a government owned company in policy making activities to help drive success. The last reason why the joint venture was successful was because there was rapid sales and earnings growth. It is amazing how well partnerships work when both sides are making money! This was the case for several years and as such helped buoy the

Globalization Theory

1715 words - 7 pages of a new product. Product life cycle theory divides the marketing of a product into four stages: introduction, growth, maturity and decline. Sales grow slowly at the introduction stage when a product is new on the market and there is only a limited awareness of its existence. During introduction stage, new product achieves only low sales volumes and low sales growth. After the product started to be produced in such a market, the demand for the

Clean Edge

1328 words - 6 pages . 59,28 percent is Christian; 25,14 percent no religion; 4,83 percent Muslim | More female are consuming wine comparing to male, that shows the statistics of the UK market. 80 percent of woman and 45 percent of man drinks wine in restaurants. Only higher graduated people can afford themselves to be able to taste this wine, because of the expensiveness of the wine and the exclusive restaurants who will serve the wine. The majority in UK

Sfbjkdf

2088 words - 9 pages established local presence around the world from higher demand in various industries and world markets. Company also recognized that- Efforts have paid off and the group has taken its opportunities in Asia and positioned itself for future growth in what is seen to be ‘the world’s most dynamic market over a long term – China’. The interest in China is growing steadily, and companies in Japan, the Western European countries, the United States and

Economy Of Venezuela

3694 words - 15 pages Economy of Venezuela Contents *Executive Summary 2 1 Venezuela Profiles 3 1.1 Geography 3 1.2 Population 4 1.3 Political System 4 1.4 Economic System 4 1.5 Market Spotlight 5 1.6 Trade Agreements 6 2 Doing business in Venezuela (Compare with China) 6 2.1 Starting a business 7 2.2 Dealing with construction permits 8 2.3 Employing workers 8 2.4 Registering property 9 2.5 Getting

Student

1580 words - 7 pages tires from overseas have lost their job. According to the Business Dictionary (2015) market disruption is “A decline in sales to the extent major economic hardships occur, such as one created by surge in imports at the expense of domestic industry” (p. 1). By following this definition, it can be assumed that the decrease of sales of American tires was caused by the amount of imports of Chinese tires. China is known for its ability of mass

Inflation Is Key Risk As China Sees Surge In Trade

1268 words - 6 pages for a “fixed” basket of consumer goods and services. As we can see in table 1, most regions in China need to control serious inflation because the growth rate of CPI is over 5%. Serious inflation has pushed prices much higher than before, Table1[pic] (Cited www.stats.gov.cn ,15 April 2011) especially the costs of food in China. Given by the data about Consumer Price Index (CPI) by Category, the prices of food had a 11.7% growth rate in March

Similar Documents

Co Relation Of Growth And Inflation In India & China

3147 words - 13 pages would attempt to examine the relationship between inflation and growth rate in the two rapidly emerging economies of India and China. Both the countries with huge population have emerged as rapidly growing economies. China embarked upon the western model of growth and market economy within the existing communist political framework (which they succinctly termed as market socialism) since 1979. India followed the similar path of liberalisation in

Country Notebook Essay

590 words - 3 pages . • Vendors and Distributors did a poor job pushing sales of products. • Most Chinese consumers who sought imported wines wanted them from Europe, in particular France. In 2008, key wine-consuming countries fell into recession. The industry worsened. • High government debt • Government spending cuts Wine counterfeiting; quality consistency; lack of product and poor production management were some concern to the market. • China was a

The Environment Of Murfatlar Essay

1319 words - 6 pages and market positioning. The year 2009 has not provided the prerequisites for such growth in previous years, local manufacturers and big industry estimated that 2010 will not bring any better news. It will be a year of growth, given that consumers will migrate from one manufacturer to another but also from the wine of the medium and high quality to a low one. While announcing the premises years for the wine industry, which is in the process of

Rupbani Beverage Limited Essay

762 words - 4 pages imports of wine. This presented an even greater challenge because imported wines were cheaper as well as superior in quality. In 1984. Mr. Ranganathan took over as Managing Director of Rupbani. He reviewed the recent performance of the company and its competitive position. He noted that the company was losing its hold over the market and it was not getting the return as expected. He also found that the company's performance in the syrup