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FACTORS WHICH AFFECTS THE ONLINE SHOPPERS ATTITUDES TOWARDS ONLINE SHOPPING
The idea of e-commerce isn’t new. However, keeping our country’s current position in mind, it is a developing concept. We are still using the same old way of buying things - going to the market, visiting shops, bargaining, and coming home with the product. This trend is rapidly changing; customers and businesses are switching to e-commerce, because it provides a brand new experience of buying and selling
The main reason that why e commerce is not flourishing in Pakistan is that only 28% of the population has the access of internet. Similarly the people are not literate they don’t know how to do shopping online.
I opted preferring factors related to online shoppers attitude because I do feel that there is need of convenience to add value to our lives .As observed that online shopper do alienate himself with the use of digital media. This proposed research goes on to evaluate the factors which would affect the online shoppers attitude. The variables like Search engines, Auction web sites, online shopping malls, convince, prices, brands, refund, promotion, and security do have an important role to play in shaping up the shoppers attitude towards online shopping. As it is often deemed as that would not prefer online shopping.
Purpose of the research:
The main purpose of this study is:
1. To understand the factors that may influence consumer’s attitude and behaviors towards online shopping.