Love Essay

4395 words - 18 pages

School of ManagementAssignment Cover Sheetfor submission of individual and group work |

Course / Unit Code | Assignment Number | Assignment due date | Group / Session name (if applicable) |
BUSM1227 | 1 | 27/02/2012 | Class B |
Course / Unit Name | Program Title |
International Business | Bachelor of Business (Management) – Full Time |
Lecturer / Teacher’s Name | Tutor / Marker’s Name (if applicable) |
Wenda Leong | |

This statement should be completed and signed by the student(s) participating in preparation of the assignment.

Declaration and statement of authorship:
1. I / we hold a copy of this assignment, which can be produced if the original is lost / damaged.
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8. Enabling plagiarism is the act of assisting or allowing another person to plagiarise or to copy your work.

Family name | Given name | Student number | Student signature | Date |
CHUA | WEI JIAN DARRYL | 3250058 | | 27/02/2012 |
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Further information relating to the penalties for plagiarism, which range from a notation on your student file to expulsion from the University, is contained in Regulation 6.1.1 ‘Student Discipline’;ID=11jgnnjgg70y and Academic Policy: ‘Plagiarism’;ID=sg4yfqzod48g1.

Assessor’s comments | Grade | School date stamp |
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Turnitin Originality Report
BUSM1227 - S3250058 - WEI JIAN DARRYL CHUA - FULLTIME by Darryl Chua
From Assignment 1 - essay (BUSM1227)
* Processed on 26-Feb-2012 18:57 EST
* ID: 231684198
* Word Count: 2808
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paper text:

Globalisation is part and parcel of today’s business sphere. Globalisation can be viewed as the growth in
3mobility across frontiers– the mobility of goods and commodities; information; communications products and services; and people (Robins 2000). Many organisations have begun to take globalisation seriously, either in terms of their target markets or production, as they realise that their sustainability cannot be completely ensured if new ways of doing business are not sought. Internationalisation can be viewed as the increase in interaction and interdependence of trade and services between people in different countries (Scholte 2005), and indeed, this has been a major driver in the growth of international business in recent years.

This essay will focus on Volkswagen Aktiengesellschaft (Volkswagen Group – VAG) and the internationalisation processes it has undertaken, the impact of these actions and the lessons that can be internalised and learnt from these experiences. VAG is currently the world’s third biggest carmaker. Headquartered in Wolfsburg, Germany, it was founded in 1937 with the sole purpose of producing affordable cars such as the Beetle for German consumers. Since then, it has evolved from fulfilling this basic requirement to being a holding company for its automotive divisions comprising nine different brands from across Europe that each operate as an independent entity, producing vehicles for different uses and market segments,...

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