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Lincoln Electric Essay

1028 words - 5 pages



International Business Strategy

Case Study:
Management focus
Lincoln Electric



Presented by Raphaël ROBIN 


Table of content

Introduction​………………………………………….page 2 

The beginning of Lincoln Electric​……………… 3 

From the motors to the welders production​…… 4 

Becoming International​………………………… 4 

A new era​………………………………………… 5 

Conclusion​………………………………………….page 6 

References​……………………………………… 6 



page 1/6 




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The first product of our company was an electric motor of our own design. In 1907, 
John  C.'s  younger  brother,  James  F.  Lincoln,  joined  the  Company  as  a  salesman. 
The  product  line  had  also  evolved  to  include  battery  chargers  for  electric 
automobiles. But the  first welding  set was made by the Lincoln brothers in 1909. and 
two  years  later,  they  innoveted  by  introducing  the  first  variable  voltage,  single 
operator, portable welding machine in the world. 
In  1914,  James  F. Lincoln  takes the control  of  Lincoln  Electric to allow his brother to 
his  scientific  research.   He  introduced  piecework pay  and  established  the  Employee 
Advisory  Board,  which  includes  elected  representatives  from  every  department  and 
has  met  every  two  weeks.  And  one  year  later,  the  company's  employees  were 
granted a group life insurance. We can already see a management style that's ahead 
of  its  time.  The Lincoln  Electric Welding School was also created which trained more 
than 100,000 people since 1917. 

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From the motors to the welders production
Following  the  success  of  the  Lincoln  Eletric  welding  business,  which  surpassed 
motors  production  in  1922,  we  changed  our  strategy  to  focus  on  innovating  in  the 
field  of  welding.  Thus,  five  years  later,  we  introduced  the  most  successful property 
Fleetweld  5  coated  electrode. We continued  to  innovate to  continually offer the  best 
materials and managed to create a weld as flexible as steel. 
At  the  same  moment,  with  a  successful  business  like  ours,   we  decided  to  give  to 
employees  paid  vacations,  which  was rare  at  this  time.  And  in  the  middle  of  the 
1930s, our employees received their first annual Incentive Bonus. 
With  World War  II,  Lincoln  Electric has  been  able  to significantly  grow with the huge 
market of  welded  ship  hulls. The  motor  production was  even  stopped to fully devote 
ourself to the high demand of welding products. 

Becoming International
Nowadays  headquartered  in  Cleveland,  Ohio,  Lincoln  Electric  Group operates  over 
40  production   facilities  worldwide.  These  different  factories  based  in  20  different 
countries allow  global  coverage via  the network of official distributors and local sales 
offices  in over 160  countries.It beginns in  1936,  when William  I.  Miskoe was  sent  to 
Australia  to  found  ​   Lincoln  Electric  Company  Pty.  Ltd.. While we  ever  were still 
innovating,  this  international  expansion  continued with  the  construction of  a  plant in 
Rouen,  in  France,  in  1953.  And  in  the  60’s,  the  motors ...

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