This website uses cookies to ensure you have the best experience. Learn more

Kurrawa Underwater Discovery Centre Essay

3052 words - 13 pages

Kurrawa Underwater Discovery Centre

Author: Alicia Gill
Student Number: 0079400T
Subject: TOU 201 Tourist Experiences
Lecturer: Allison Knight
Date: 25/08/2014



Kurrawa Underwater Discovery Centre

Author: Alicia Gill
Student Number: 0079400T
Subject: TOU 201 Tourist Experiences
Lecturer: Allison Knight
Date: 25/08/2014



Table of contents
1. Introduction 2
2. The Business Idea 2
3. ...view middle of the document...

2. The Business Idea
The Kurrawa Underwater Discovery Centre is located on the Gold Coast. Guests are able to experience the magnificent and diverse environments of the world’s oceans. The Underwater Discovery Centre offers a collection of aquatic animals from all over the world. Guests will be taken on an underwater adventure. Each area is specifically designed to represent the natural occurring surroundings of the animals delivering a total experience to the guests of our stunning, precious and incredible marine environment. Through exhibits, displays and viewing tunnels guests can experience incredible aquatic animals that call the deep blue their home.
Through exhibits, displays and interactive experiences such as the Interactive Rock Pool, a Marine Educational Lecture Theatre and Reef Dives the Underwater Discovery Centre aims to provide entertainment and education for all who visit.
Considering the following statements presented by MarineBio (Marine Bio Conservation Society, 2014), a marine conservation society
* The ocean is one of the least understood habitats.
* Our ocean covers 72% of the Earth’s surface
* Oceans are actually one great interconnected system, oceanographers often speak of a single world ocean
* The presence of large amounts of liquid water makes our Planet unique
* The ocean covers most of the globe and plays a crucial role in regulating our climate and atmosphere
* Without water, life itself would be impossible
* Life in the ocean greatly effects life on land yet we know very little about the ocean
* At least 80% is yet to be explored
The underwater discovery centre’s mission is to present scientific studies of the ocean to the guests in a way that is educational, comprehensible and entertaining.
3. Target Markets
According to the Principles of Marketing (Kotler & Armstrong, 2008) target marketing can help sellers find their marketing opportunities more efficiently and develop the right product for each target market.
Kotler and Armstrong (Kotler & Armstrong, 2008) also advise that instead of scattering their marketing efforts (the shotgun approach) they can focus on the buyers who have greater purchasing interest (the rifle approach)
The main target market for the Discovery Centre is families. Accordingly this market must be broken down further into local, interstate and international markets as these will require different marketing techniques to produce customer satisfaction.
This market was chosen as a public aquarium will be the first time for some and only time for others that they will be able to view marine life. As the next generations can positively influence the world and parents are the prime influencing force on their children this market was also chosen as both adults and children will be able to learn and pass on to others the importance of the oceanic environment.
3.1. Market Needs
Family markets require special consideration...

Other assignments on Kurrawa Underwater Discovery Centre

Course Syllabus Essay

2610 words - 11 pages [pic] COURSE SYLLABUS Semester: Fall, Year: 2012  College Mission Statement Richard J. Daley College provides high-quality education which leads to academic success, career development, and personal enrichment that fulfill diverse community needs. Mathematics Department Mission Statement Our mission is to deliver excellent service and to provide learning opportunities by offering a wide range of mathematics courses, which will help our

Management Essay

1477 words - 6 pages Boeing Management Planning Heather Oetzel MGT 330 October 22, 2012 Joe Cheng Abstract Boeing is known as “the world’s leading aerospace company and the largest manufacturer of commercial jetliner and military aircraft combined ("The Boeing Company: About Us", 2012). Every company uses different types of management techniques including how the planning function of management is used. Planning allows organizations to develop how the

Assisted Suicide

1015 words - 5 pages society. It can be violated or risked for certain, highly valuable ends such as security, justice and discovery. Assisted Suicide, also called Voluntary Euthanasia, is currently a contentious issue in many countries. Euthanasia is widely used in African countries but not seen as an issue when the African population is slowly dissipating. Many individuals believe that they do not want to continue living because of mental and physical issues that

Tanglewood Case 1

797 words - 4 pages Tanglewood’s staffing strategy requires the organization to make key decisions about the acquisition, deployment, and retention of the organization’s workforce. In order to accomplish this, Tanglewood’s must make thirteen decisions regarding its staffing levels and its staffing quality. One of the first decisions that Tanglewood needs to choose is to acquire or develop talent. Tanglewood should try to develop their current talent because one

Nnnnn

1391 words - 6 pages Есе по въпроса: Кои от всички „действащи” лица могат да се разглеждат като морално отговорни и в какво именно? по казуса Форд „Пинто” Корпоративните злодеяния са нанесли повече вреди на обществото от всички улични престъпления взети заедно. Според данни на ФБР сумата от уличните престъпления възлиза на $3.8 млрд. годишно, а загубите от корпоративните измами между $100 млрд. и $400 млрд. годишно

The Penis

1052 words - 5 pages The short story ”The Penis” is written by Hanif Kureishi. The short story is about a penis, which has been separated from its owner Doug, who we hear from later on. At first though we hear about a guy called Alfie who was “a cutter – a hairdresser – and had to get to work”. He is having breakfast with his wife, when she asks him what he did last night, and if he had a good time last night? Alfie can not remember what he did last night, he then

Managed Care Paper

543 words - 3 pages Managed Care and Case Management Care Marvin Lloyd BSHS/402-Case Management 27 August 2012 Virgil Miller Managed Care are techniques employed to help reduce the cost for providing health benefits and a system for improving organizations quality of care

Media

439 words - 2 pages The life expectancy is lower; so people are not kept alive with drugs for decades in a virtual sleep state. There is less state education; so kids don't have it drilled into them that their only goal in life is to make money, at the cost of 'everything' else. The health care is less; so diseases, usually brought by Westerners, kill many more than they do in countries where drug companies can make a fortune from selling medicines that aren't

Chapter 6 International Business

7113 words - 29 pages CGGGG The Political Economy of International Trade Chapter Outline OPENING CASE: Why Are Global Food Prices Soaring? INTRODUCTION INSTRUMENTS OF TRADE POLICY Tariffs Subsides Country Focus: Subsidized Wheat Production in Japan Import Quotas and Voluntary Export Restraints Local Content Requirements Administrative Polices Antidumping Policies Management Focus: U.S. Magnesium

Scope And Goals

279 words - 2 pages Introduction: Kudler Fine Foods is a specialty food store based in San Diego, California with its three locations in La Jolla, Del Mar, and Encinitas. Kudler Fine food prides itself on offering fresh and organic products that are carefully selected from local farmers and around the world. The organization has recently taken the initiative to start a Frequent Shopper Program to market and increase sales. This program will offer the customers a

Meerkat

251 words - 2 pages Meerkat The meerkat or suricate, Suricata suricatta, is a small mammal belonging to the mongoose family. Meerkats live in all parts of theKalahari Desert in Botswana, in much of the Namib Desert in Namibia and southwestern Angola, and in South Africa. A group of meerkats is called a "mob", "gang" or "clan". A meerkat clan often contains about 20 meerkats, but some super-families have 50 or more members. In captivity, meerkats have an average

Similar Documents

Mgt216 Essay

714 words - 3 pages The first ethical issue presented in the ethics game simulation was whether to warn consumers about the contaminated product and what information to provide consumers about the contaminant. The second ethical issue was whether to sell a product that does not meet U.S. safety requirements in a foreign market that has lower safety restrictions. G-BioSport was not required to meet prior approval from the Federal Drug Administration before they

Economy Effect Of Marijuana Essay

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout Essay

2033 words - 9 pages ECONOMY 26 Luring a big firm to town is not the secret to job growth DEFEND YOUR RESEARCH 30 Are morning people wired for success? VISION STATEMENT 32 The social web’s east-west divide COLUMN 38 Warren Bennis looks back on his surprising path to fame New Thinking, Research in Progress hbr.org New Thinking, Research in Progress hbr.org FIRST The VC Shakeout Venture capital hasn’t worked for a decade and must be radically

Hospitals Paper

6014 words - 25 pages I hope to provide in this paper a comprehensive understanding for what the term “hospital” has become. Hospitals are an extremely complex system that man has created and shaped and reshaped throughout history. My goal in writing and researching this paper will be to provide those who read it a clear understanding on how the hospital system got to where it is today, and to shed some light on the many organizations that affiliate with and